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Create storyboards for social media videos, UGC content, and short-form video campaigns.
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| name | storyboard |
| description | Create storyboards for social media videos, UGC content, and short-form video campaigns. |
Shot-by-shot storyboards for TikTok, Reels, YouTube Shorts, and UGC ad scripts. Built around retention physics, not film-school conventions.
| Platform | Ratio | Resolution | Max duration | Sweet spot | File |
|---|---|---|---|---|---|
| TikTok | 9:16 | 1080×1920 | 10 min in-app / 60 min upload | 21-34 sec | MP4/MOV, H.264, 287MB mobile / 500MB web |
| Instagram Reels | 9:16 | 1080×1920 | 3 min in-app / 15 min upload | <90 sec for Explore boost | MP4/MOV, 4GB |
| YouTube Shorts | 9:16 | 1080×1920 (up to 4K) | 3 min | 15-60 sec | MP4 |
| YouTube long-form | 16:9 | 1920×1080+ | unlimited | 8-12 min (mid-roll ads) | — |
Universal safe zone for cross-posting: Keep all text, faces, logos inside the center 900×1400 of the 1080×1920 frame. Top 14% + bottom 20-35% are covered by UI on at least one platform.
TikTok's algorithm scores hook retention separately from total watch time. 2025 creator analytics:
| 3-sec retention | View multiplier | Outcome |
|---|---|---|
| 85%+ | 2.8× | Viral tier — FYP push |
| 70-85% | 2.2× | Optimal reach |
| 60-70% | 1.6× | Average |
| <60% | baseline | Minimal distribution |
Target: keep ≥65% of viewers past 0:03. If you're losing >35% in 3 seconds, the hook is broken — rewrite the opening, not the body. 84% of viral TikToks in 2025 used an identifiable psychological trigger in the first 3 seconds.
The scroll-stopping element must fire in 0-2 seconds. Seconds 3-5 expand it. Never introduce — interrupt. Banned openers: "Hey guys," "Welcome back," "So today I'm gonna..."
| Hook | Template | Trigger |
|---|---|---|
| POV | "POV: you just found out [revelation]" | Puts viewer inside the scenario; personal relevance |
| Stop-scrolling callout | "Stop scrolling if you're a [role] who [pain]" | Audience self-selects; filters for high-intent |
| Contrarian | "Everyone says X. That's completely wrong." | Cognitive dissonance demands resolution |
| Unfinished story | "I almost [drastic action] until I found..." | Open loop — Zeigarnik effect |
| Negative listicle | "3 [category] mistakes that are costing you [outcome]" | Loss aversion > gain framing |
| Number hook | "$47,000 in 30 days — here's the exact breakdown" | Specificity = credibility |
| Secret reveal | "What [authority] doesn't want you to know about X" | Insider info promise |
| Surprise reaction | Open on a shocked face, silent beat, then reveal | Viewer's brain asks "what are they reacting to?" |
| Visual interrupt | Start mid-action, mid-motion, mid-chaos | Pattern break — no static frame 1 |
The silent test: Watch your first 3 seconds on mute. If text overlay + visual alone don't communicate the promise, it fails — ~85% of social video is watched muted.
0:00-0:02 HOOK Visual interrupt + text overlay with the promise
0:02-0:05 EXPAND Why this matters to YOU (the viewer)
0:05-0:XX DELIVER The value. Pattern-interrupt every 3-5s: cut, zoom, text pop, angle change
0:XX-end LOOP/CTA End mid-sentence OR loop back to frame 1 for rewatch. Soft CTA in caption, not in video.
Mid-video retention hooks at ~15s and ~30s ("but here's the part nobody talks about...").
The proven DR structure: Hook → Problem → Agitate → Solution → Proof → CTA
0:00-0:02 HOOK "I was about to [give up on X]..."
0:02-0:05 PROBLEM Show/say the pain. Be specific.
0:05-0:08 AGITATE "And it just kept getting worse — [consequence]"
0:08-0:20 SOLUTION Product in hand. Demo it working. Lo-fi > polished.
0:15-0:22 PROOF Green-screen reviews behind you, or "my [authority figure] friend told me..."
0:22-0:30 CTA Verbal + text overlay. "Link in bio" / "Use code X"
UGC ad writing rules:
Vertical-specific angles: Beauty → before/after transformation. Fitness → "30 days with X" challenge. SaaS → screen recording solving the problem in <10s. Ecom → unboxing + speed-of-delivery.
| # | Time | Shot | Visual | On-screen text | VO / Audio | Retention device |
|---|---|---|---|---|---|---|
| 1 | 0:00-0:02 | CU face | Shocked expression, product out of frame | "I was today years old..." | [silence / gasp] | Surprise reaction hook |
| 2 | 0:02-0:05 | MS | Hold up product | "...when I learned THIS" | "So I've been doing X wrong for 3 years" | Text reveal |
| 3 | 0:05-0:08 | POV | Hands demo the product | — | VO continues | Angle change = pattern interrupt |
| 4 | 0:08-0:12 | Split screen | Before / After | "BEFORE → AFTER" | — | Visual proof |
| 5 | 0:12-0:15 | CU face | Direct to camera | "Link in my bio" | "Code SAVE20 — thank me later" | CTA |
Shot types: CU (close-up), MS (medium), WS (wide), POV, OTS (over-the-shoulder), Screen recording, Green-screen, B-roll.
Always render the storyboard visually on the design canvas using the canvas skill. Do not just output a text table — build a real, visual storyboard with a generated image for every shot.
Use the media-generation skill to generate an image for every shot in the storyboard. Each image should visualize exactly what the camera sees for that shot — match the shot type (CU, MS, WS, POV, etc.), framing, subject, and mood described in the storyboard. These are the storyboard frames, not placeholders.
Each shot is a vertical stack on the canvas, arranged left-to-right as a horizontal timeline:
image shape, 400w × 300h) — the generated frame for this shotgeo shape, 400w × 60h) — shot number, timestamp, and shot type. Color-coded by purpose: red/orange for hook shots, blue for value delivery, green for CTA.geo shape, 400w × 80h) — the voiceover line, on-screen text, or audio direction for this shotUse 440px horizontal spacing between shot columns. Add a title shape across the top with the video concept, platform, and target duration.
For long storyboards (>8 shots), wrap to a second row.
webSearch for "[platform] trending sounds this week" — shelf life is ~7-14 days.webSearch for current top-performing ad hooks — e.g. webSearch("[industry] TikTok ad hooks 2026") or webSearch("[industry] viral ad examples"). The TikTok Creative Center (ads.tiktok.com/business/creativecenter) is a useful reference but requires direct browser interaction to filter; search for articles and breakdowns that cite its data.Always deliver 3 hook variants for the same body. Variables to test (change one at a time): Hook type (problem vs. outcome), Proof timing (early vs. late), CTA hardness (soft "check it out" vs. hard "buy now"). Run 7-14 days before picking a winner.