creativity

name	creativity
description	Creative direction intelligence. 55 styles, 18 platforms, 12 voiceover types, 17 music genres, 30 campaign categories. Actions: create, design, plan, direct, brief creative campaigns. Projects: ads, videos, social content, commercials, brand films. Styles: minimalist, maximalist, nostalgic, cinematic, UGC, luxury, futuristic, emotional. Topics: visual style, platform specs, voiceover, music, color palette, audience targeting.
version	2.0.0

Creativity Pro Max - Creative Direction Intelligence

Comprehensive creative direction guide for digital marketing campaigns. Contains 55 styles, 18 platforms, 12 voiceover types, 17 music genres, and 30 campaign category recommendations. Searchable database with priority-based recommendations.

When to Apply

Reference these guidelines when:

• Planning creative campaigns for any channel
• Selecting visual styles for ads/content
• Choosing voiceover/music direction
• Creating platform-specific content
• Developing creative briefs

Core Principle

92% prefer authentic content over polished ads. Prioritize real, relatable content over perfection.

Quick Style Selection

Audience/Goal	Recommended Styles
Premium/Luxury	Minimalist Clean, Quiet Luxury, Dark Moody Cinematic
Tech/SaaS	Futuristic Sci-Fi, Gradient Smooth, Minimalist Tech
Youth/Gen Z	Raw Unpolished, Humor Comedic, Nostalgic 90s, Neon Cyber
Wellness/Organic	Earthy Organic, Emotional Storytelling, Pastel Soft
B2B/Finance	Authoritative Expert, Data Visualization, Corporate Modern
Community	Authentic UGC, Conversational Casual, Behind The Scenes

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How to Use This Skill

When user requests creative direction (campaign, ad, video, content), follow this workflow:

Step 1: Analyze User Requirements

Extract key information from user request:

• Campaign type: Product launch, brand awareness, lead gen, etc.
• Audience: Gen Z, Millennials, B2B, etc.
• Industry: SaaS, e-commerce, healthcare, etc.
• Platform: TikTok, Instagram, YouTube, etc.

Step 2: Generate Creative Brief (REQUIRED)

Always start with --creative-brief to get comprehensive recommendations:

python3 .claude/skills/creativity/scripts/search.py "<campaign_type> <audience> <industry>" --creative-brief [-c "Campaign Name"]

This command:

1. Searches 5 domains in parallel (style, platform, voiceover, music, reasoning)
2. Applies reasoning rules from creative-reasoning.csv to select best matches
3. Returns complete brief: style, platform specs, voiceover, music, effects
4. Includes anti-patterns to avoid

Example:

python3 .claude/skills/creativity/scripts/search.py "SaaS product launch gen z" --creative-brief -c "App Launch Campaign"

Step 3: Supplement with Detailed Searches (as needed)

After getting the creative brief, use domain searches for additional details:

python3 .claude/skills/creativity/scripts/search.py "<keyword>" --domain <domain> [-n <max_results>]

When to use detailed searches:

Need	Domain	Example
More style options	style	--domain style "minimalist luxury"
Platform specs	platform	--domain platform "tiktok reels"
Voiceover direction	voiceover	--domain voiceover "authoritative expert"
Music recommendations	music	--domain music "ambient electronic"
Campaign guidance	reasoning	--domain reasoning "e-commerce conversion"

Step 4: Load Reference Details (as needed)

For detailed implementation, load relevant references:

Reference	Content	Use When
creative-styles-part1.md	Styles 1-25 with keywords, colors, effects	Selecting visual direction
creative-styles-part2.md	Styles 26-55 with keywords, colors, effects	Selecting visual direction
color-psychology.md	Color meanings, combinations, applications	Choosing color palette
voiceover-styles.md	5 VO categories with delivery specs	Video/audio content
audio-music.md	Music trends, sonic branding	Video content, ads
visual-trends.md	2025-26 design trends	Modern visual direction

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Search Reference

Available Domains

Domain	Use For	Example Keywords
style	Visual aesthetics	minimalist, ugc, cinematic, retro, luxury
platform	Channel specs	tiktok, instagram, youtube, linkedin
voiceover	VO direction	conversational, authoritative, playful
music	Audio direction	ambient, upbeat, orchestral, trending
reasoning	Campaign strategy	product launch, brand awareness, gen z

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Example Workflow

User request: "Create a TikTok campaign for Gen Z SaaS product launch"

Step 1: Analyze Requirements

• Campaign type: Product launch
• Audience: Gen Z
• Industry: SaaS
• Platform: TikTok

Step 2: Generate Creative Brief (REQUIRED)

python3 .claude/skills/creativity/scripts/search.py "gen z saas product tiktok" --creative-brief -c "SaaS Launch"

Step 3: Supplement with Detailed Searches (as needed)

# Get TikTok-specific guidelines
python3 .claude/skills/creativity/scripts/search.py "tiktok" --domain platform

# Get Gen Z style options
python3 .claude/skills/creativity/scripts/search.py "gen z authentic raw" --domain style

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Output Formats

# ASCII box (default) - best for terminal display
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief

# Markdown - best for documentation
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief -f markdown

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Key Stats

• Humor increases recall 33% (only 33% of ads use it)
• Color drives 85% purchase decisions
• Brand recognition +80% with consistent colors
• UGC: 28% higher engagement, 4x CTR, 50% lower CPA

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Platform Quick Specs

Platform	Ratio	Length	Hook	Style Note
TikTok	9:16	15-60s	3s	Raw, trending sounds
Instagram Reels	9:16	15-90s	3s	Polished-authentic
YouTube	16:9	30s-10m	30s	High production
LinkedIn	1:1, 4:5	30s-2m	5s	Professional, value-first
Stories	9:16	15s	1s	Immediate hook, swipe CTA

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Pre-Production Checklist

• Brand guidelines reviewed
• Audience persona confirmed
• Creative style approved from search results
• Platform specs verified
• Success metrics defined
• Hook in first 3 seconds
• Sound-off optimized (captions)
• Mobile-first designed
• A/B test variables identified