norahe0304-art

Master SEO orchestrator with 24 specialized sub-skills across 9 categories. Comprehensive SEO analysis for any website or business type. Performs full site audits, single-page deep analysis, technical SEO checks (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T framework), image optimization, sitemap analysis, site architecture planning, AI search optimization (GEO for ChatGPT, Perplexity, AI Overviews), backlink analysis, keyword research, SERP tracking, and AI visibility monitoring. Industry detection for SaaS, e-commerce, local business, publishers, agencies. Triggers on: "SEO", "audit", "schema", "Core Web Vitals", "sitemap", "E-E-A-T", "AI Overviews", "GEO", "technical SEO", "content quality", "page speed", "structured data", "site architecture", "metadata", "AI SEO", "backlinks", "link building", "keywords", "keyword research", "SERP", "AI visibility", "local SEO", "GBP", "Google Business Profile", "Google Maps", "local pack", "NAP", "local citations", "Ask

Local SEO audit and optimization for Google Business Profile, Google Maps, and Gemini Ask Maps. Covers GBP completeness, NAP consistency, review strategy, local schema, competitor benchmarking, GeoGrid visibility, multi-location, AI Local Pack readiness, and GBP suspension prevention. Use when user says "local SEO", "Google Business Profile", "GBP", "Google Maps", "Ask Maps", "local pack", "NAP audit", "local citations", "review strategy", "local competitors", "multi-location", "GBP suspended".

Website architecture planning: page hierarchy, navigation, URL structure, internal linking strategy. Use when user says "site structure", "page hierarchy", "URL structure", "navigation design", or "information architecture". NOT for XML sitemaps (use seo-sitemap).

Detect keyword cannibalization - multiple pages competing for the same keyword. Identifies cannibalizing URLs and provides resolution strategies (merge, redirect, differentiate, or delete).

Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", or "X vs Y".

Content quality audit for both traditional SEO (E-E-A-T) and AI search (citability, structure, authority). Use when user says "content audit", "content quality", "E-E-A-T", "AI citability", "content analysis", or "is my content good for SEO".

Generate content briefs by analyzing top-ranking SERP results. Extracts common topics, identifies content gaps, and creates actionable briefs for content-writer. Input: target keyword. Output: content brief with must-cover topics + gap opportunities.

Detect content decay - old content losing rankings/traffic that needs refresh. Identifies pages published >6 months ago with declining performance. Outputs refresh priority list with specific update recommendations.

监控品牌在 AI 平台的可见性（Google AI Overview、ChatGPT、Claude、Gemini、Perplexity）。 追踪 LLM 提及、分析 AI 生成的引用、识别 AI 搜索机会。 当用户说"AI可见性"、"LLM提及"、"AI Overview"、"ChatGPT可见性"、 "AI搜索"、"生成式搜索"、"AI引用"或"品牌在AI中"时使用。

网站架构规划：页面层级、导航、URL结构、内部链接策略。 当用户说"网站结构"、"页面层级"、"URL结构"、"导航设计" 或"信息架构"时使用。不适用于XML站点地图（请用seo-sitemap）。

使用 DataForSEO API 进行全面外链分析。分析外链概况、 寻找链接建设机会、检测有毒链接、与竞争对手比较、识别链接差距。 当用户说"外链"、"链接建设"、"引用域"、"链接概况"、"有毒链接"、 "链接差距"、"竞品链接"或"域名权重"时使用。

检测关键词蚕食 - 多个页面竞争同一关键词。识别蚕食 URL 并提供解决策略 （合并、重定向、差异化或删除）。

生成 SEO 优化的竞品对比和替代方案页面。涵盖 "X vs Y" 布局、 "X 替代方案"页面、功能矩阵、schema 标记和转化优化。当用户说 "对比页"、"vs页面"、"替代方案页"、"竞品对比"或"X vs Y"时使用。

内容质量审计，同时检查传统 SEO（E-E-A-T）和 AI 搜索（可引用性、结构、权威性）。 当用户说"内容审计"、"内容质量"、"E-E-A-T"、"AI 可引用性"、"内容分析" 或"我的内容对 SEO 好吗"时使用。

通过分析排名前列的 SERP 结果生成内容 brief。提取共同主题， 识别内容差距，为 content-writer 创建可执行的 brief。 输入：目标关键词。输出：包含必须覆盖主题 + 差距机会的内容 brief。

检测内容衰退 - 排名/流量下降需要刷新的老内容。 识别发布超过 6 个月且表现下滑的页面。 输出刷新优先级列表及具体更新建议。

End-to-end playbook for producing a top-tier, McKinsey-style market-research deck (HTML page-turning presentation + print-ready PDF) for a brand or product category. Covers the research methodology (TAM/SAM/SOM bottom-up, Good/Better/Best framework, competitor profiling, customer pain points, unit economics, business case), the locked McKinsey visual design system, a reusable Python deck engine, an adversarial verify workflow for decision-grade numbers, an image-generation handoff, and a full QC checklist. Use when the user asks to "do market research", build a "market research deck / report", a "McKinsey-style deck / presentation", a "GBB / Good-Better-Best analysis", "market sizing", "competitive landscape deck", "投资/商业案例 deck", or to turn research into a polished slide deck or PDF.

Turn any content into a top-tier McKinsey-style deck — a 1280×720 page-turning HTML presentation that also prints to a clean per-slide PDF. Use when the user wants a "McKinsey-style deck / presentation", a polished slide deck or PDF from notes/content, an executive/board/investor deck, or to "make slides / a deck / a PDF report" with a premium consulting look. (For full market research with sizing + competitor + business case, use mckinsey-market-research-deck instead.)

Generate on-brand marketing images via Codex's built-in image_generation tool. Trigger when user asks to: (a) create marketing assets (ad / logo / slide / product-mockup / scene / lighting-transform / LinkedIn-or-social carousel) for a specific brand, (b) extract or build a brand profile (DESIGN.md) from URL / Tailwind config / tokens.json / Figma Variables / CSS custom props / description / existing brand asset, (c) maintain on-brand consistency across multiple image jobs for the same brand. Do NOT trigger for: UI code generation, frontend reference imagery (use imagegen-frontend-web instead), video generation, or general image editing without brand context. RUNTIME: Requires OpenAI `image_generation` tool (gpt-image-2 via Responses API). Native to Codex (CLI / App / web). Claude Code users need an MCP server that exposes image generation. If the tool is unavailable, this skill HARD-STOPS with remediation guidance — it does NOT fall back to HTML/CSS/Canvas rendering.