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Rewrites landing page copy to be more compelling, benefit-focused, and conversion-optimized.
Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.
Based on SOC occupation classification
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| name | Landing Page Copy Improver |
| description | Rewrites landing page copy to be more compelling, benefit-focused, and conversion-optimized. |
| category | writing |
| tags | ["copywriting","marketing","landing-page","conversion"] |
| author | simplyutils |
This skill reviews and rewrites landing page copy to make it more compelling, clear, and conversion-focused. It identifies common copy problems โ vague headlines, feature-focused (instead of benefit-focused) language, weak CTAs, missing social proof hooks, and buried value propositions โ then rewrites each section following proven copywriting principles. The output is improved copy ready to test.
Use this when you're launching a new product, when your landing page isn't converting, when you're getting feedback that your copy is "boring" or "unclear," or when you want a second opinion on messaging before running paid ads.
Copy this file to .agents/skills/landing-page-copy-improver/SKILL.md in your project root.
Then ask:
Provide the existing copy โ hero headline and subheadline at minimum, the full page if possible. Also share:
Add the instructions below to your .cursorrules or paste them into the Cursor AI pane. Then paste the copy you want improved.
Paste the existing copy and audience context. Ask Codex to follow the instructions below to produce the rewrite.
When asked to improve landing page copy, follow these steps:
Identify every instance of these common copy problems:
Weak headline
Buried value proposition
Feature lists without benefit translation
Weak calls to action
Missing specificity
Passive or complex language
Before rewriting, distill:
Apply these rules to every section:
Headlines: Lead with the outcome or transformation. Structure: [Audience] + [Achieves / Gets / No longer has to deal with] + [Specific outcome]. E.g.: "Ship production-ready APIs in half the time."
Subheadlines: Support the headline with one more specific detail or proof point. No jargon.
Feature โ Benefit translations: For every feature, ask "so what does that mean for the user?" Write the answer, not the feature.
CTAs: Make them action + outcome specific. "Start free trial" > "Get started". "See how it works" > "Watch demo". "Get your free audit" > "Learn more".
Body copy: Short sentences. Max 20 words per sentence as a target. One idea per paragraph.
Provide:
Critique โ A bullet-point list of the main issues found in the original copy
Rewritten copy โ The full improved copy, clearly sectioned
Key changes explained โ A short note on the most important changes and why they should improve performance
Input to Agent:
"Use the Landing Page Copy Improver skill.
Audience: small business owners
Original copy: Headline: Enterprise-grade accounting software for the modern business Subheadline: Our platform provides a comprehensive suite of tools for financial management and reporting. Features section: Automated reconciliation | Multi-currency support | Role-based access control | API integrations CTA: Get Started"
Output from Agent:
Critique
- Headline is company/feature-focused ("enterprise-grade", "modern business") โ tells small business owners nothing about their life after using this product
- Subheadline is a generic filler sentence โ "comprehensive suite" and "financial management" could describe any accounting tool
- Features list is raw features with no benefit translation โ "automated reconciliation" means nothing to a small business owner who just wants to stop spending Sundays on bookkeeping
- CTA "Get Started" is generic โ no specificity about what happens next or what the visitor gets
Rewritten Copy
Headline: Stop doing your books by hand. Get back to running your business.
Subheadline: [Product name] automatically handles reconciliation, invoices, and tax prep โ so you can close your books in minutes, not hours.
Features โ Benefits
- Your transactions match themselves โ no more manual reconciliation at month end
- Invoice and get paid in any currency โ no extra setup, no conversion headaches
- Share access with your accountant without handing over your login
- Connects to the tools you already use: Stripe, Shopify, PayPal, and more
CTA: Try it free for 14 days โ no credit card needed
Key Changes
- Headline now speaks directly to the pain (manual bookkeeping) and the outcome (time back)
- Each feature is rewritten as a concrete user benefit in plain language
- CTA now specifies what the user gets (14-day free trial) and removes the biggest friction point (credit card)
