Personalized one-pager / leave-behind generator rendered as self-contained HTML. Use when user says "one-pager for [company]", "leave-behind", "follow-up doc", "demo summary", or asks for a concise customer-facing document.
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Personalized one-pager / leave-behind generator rendered as self-contained HTML. Use when user says "one-pager for [company]", "leave-behind", "follow-up doc", "demo summary", or asks for a concise customer-facing document.
Generate personalized, self-contained HTML one-pager documents (leave-behinds) powered by your Octave GTM knowledge base. Unlike generic templates, this skill enriches every section with real account intelligence -- company signals, persona pain points, Motion ICP cell narrative, and proof points -- to create a document that feels written specifically for the recipient.
One-pagers are single scrollable pages designed to be sent after a demo, meeting, or call. They summarize why your product is a fit for this specific account. Think of it as the document you email or print, not present.
On-brand styling — brand kit first, then generate
Resolve the brand before generating (do not skip this step). The document brand should be the workspace company's brand — that is, the Octave customer whose workspace you are operating in. The target company's logo (the prospect) should appear in content sections (1-2 places) but does not control the document's design system.
Step 1: Identify the workspace company. Call get_workspace_company to get the company name, domain/URL, and positioning. This is the company whose brand the document should use (whatever get_workspace_company returns is the brand, not the target account).
Step 2: Resolve the workspace company's brand kit. Slugify the workspace company name and check for a cached brand kit at ~/.octave/brands/<slug>/manifest.json. If a complete kit exists (has manifest.json and tokens.css), use it automatically:
inline the kit's tokens.css (:root + the embedded ) into the output ;
@font-face
and
get-brand-components/assets/kit_base.css
<style>
follow brand-kit.md → Signature moves, and reuse the kit's real logo for header and footer, images/, and icons.json;
for doc-shaped output you can compose directly with get-brand-components/scripts/render_kit.py (hero / split / logos / pricing / cta / footer blocks).
If no complete kit exists → build one. Run the get-brand-components skill (read ../../skills/get-brand-components/SKILL.md and follow it) for the workspace company's domain. If the first attempt returns incomplete results (no logo, no colors, partial data) → retry up to 3 times with different approaches (root domain, www. prefix, /about subpage). Only fall back to a generic preset after 3 genuine failures.
Step 3: Fetch the target company's logo. Use get_external_brand_logo or get_external_brand_assets to get the prospect's logo. Place it in the content (e.g., next to the company name, in the company context section). Do not use it for the document header/footer — those use the workspace company's brand.
If the first attempt returns no logo → retry up to 3 times.
Step 4: Only use a generic preset as a last resort — after the workspace company's brand kit cannot be built.
⚠️ STRONG DEFAULT: The document is always branded as the workspace company (the Octave customer). The prospect's logo appears in content to personalize the leave-behind, but the overall look and feel — fonts, colors, header, footer — is the workspace company's brand. This is not the prospect's document; it is the workspace company's document about them.
Principles
Follow these standards during generation. Read each before producing output.
Content and language:
Editorial rules — no AI-isms, banned vocabulary, honest analyst tone
Octave value — prioritize grounded workspace data over generic AI content
Apply these rules during generation, not just at review. After generating, the review pipeline is a mandatory gate (see Step 5) — the one-pager is not opened or delivered until the scorecard is produced.
Testing & regression:
Testing protocol — how to improve this skill through real outputs (Phase 1: tear one apart, Phase 2: verify changes generalize)
Regression checklist — issues found during testing, verified against every new generation
Recap what was shown, reinforce value, clear next steps
discovery
Summarize pain points heard, position solution fit
intro
General company intro tailored to the account (default)
event-followup
Post-conference/event personalized summary
renewal
Reinforce value delivered, expansion opportunities
Instructions
When the user runs /octave:one-pager:
Step 1: Understand the Context
If not provided via flags, ask the user interactively:
Target -- "Who is this for?"
Who is this one-pager for?
Provide any of the following:
- Company domain (e.g., acme.com)
- Person email (e.g., jane@acme.com)
- Segment description (e.g., "enterprise healthcare")
Target:
Occasion -- "What's the context?"
What's the occasion for this one-pager?
1. Demo follow-up - Sent after a product demo
2. Discovery follow-up - Sent after a discovery call
3. General intro - First touch or general positioning
4. Event follow-up - Sent after a conference/event meeting
5. Renewal - Reinforcing value for an existing customer
Your choice:
Tone -- "What tone should it strike?"
What tone fits best?
1. Formal executive - Polished, concise, boardroom-ready
2. Conversational - Warm, approachable, peer-to-peer
3. Technical - Data-driven, detailed, practitioner-focused
Your choice:
Step 2: Octave Context Gathering
Based on target, occasion, and tone, use Octave MCP tools to build rich context for the one-pager. Always tell the user what you're researching and why.
Call as many tools as needed to build a complete picture. The best one-pagers come from layering multiple sources -- company enrichment + Motion ICP cell narrative + proof points + conversation intel all combine to create a document that feels genuinely personalized. Don't stop at one tool when three would give you a stronger narrative.
That said, not every tool applies to every one-pager. Use your judgment about which are relevant to this specific situation. The tables below show what's available -- pick the combination that gives you the richest context for the occasion and target.
See tool-reference.md for list-vs-search guidance, follow-up grounding tools, and the tool reference tables for account-specific and segment-level one-pagers.
Output of this step: Present a content outline to the user for approval. See outline-template.md for the outline template.
Wait for user approval before proceeding.
Step 3: Style Selection
One-pagers use the same 12 style presets and brand extraction system as the deck skill. See style-presets.md for full CSS variable definitions.
Ask the user:
How would you like to style the one-pager?
1. Pick from presets — 12 styles from dark executive to light minimal
2. Use a brand — mine (the sender) or the recipient's; extract from a website or provide assets
3. Auto-pick — I'll choose based on the occasion and tone
4. Surprise me
Your choice:
Option 1: Preset Picker -- Show the same preset table from the deck skill (see /octave:deck Step 4, Option 2).
Option 2: Brand Extraction -- Follow the same brand discovery flow from the deck skill (see /octave:deck Step 3): Tier 1 get_external_brand_assets (colors + logo, with a customer-logo sanity check), Tier 2 scrape_website with includeScreenshot for fonts + components, then browser-use / WebFetch / manual fallbacks. Confirm brand config with user before proceeding.
Option 3: Auto-Pick -- Map occasion + tone to recommended presets:
Occasion + Tone
Recommended Preset
Demo follow-up, formal
midnight-pro
Demo follow-up, conversational
soft-light
Discovery, formal
executive-dark
Discovery, conversational
swiss-modern
Intro, formal
midnight-pro
Intro, conversational
soft-light
Intro, technical
electric-studio
Event follow-up
aurora-gradient
Renewal, formal
executive-dark
Renewal, conversational
soft-light
Tell the user what you picked and why. Let them override.
Step 4: Generate HTML
Build a single, self-contained HTML file. No external dependencies except Google Fonts. This is a single scrollable document -- NOT slides.
Output Directory
Every one-pager gets its own folder under .octave-one-pagers/:
The entire .octave-one-pagers/ directory is in .gitignore -- nothing here gets committed.
HTML Architecture
See html-architecture.md for the HTML/CSS scaffold and key differences from the deck skill's HTML.
Document Sections
See document-sections.md for per-section HTML templates (Header, The Problem Today, How [Product] Helps, Key Differentiators, What Teams Are Seeing, Next Step).
Content Density Rules
Keep it tight. A one-pager should be scannable in under 2 minutes:
Section
Max Content
Header
Company name + title + date + "Prepared for"
The Problem Today
2-3 sentences max
How [Product] Helps
3-4 value props, each 1-2 sentences
Key Differentiators
3 cards max, each heading + 1-2 sentences
What Teams Are Seeing
2-3 metrics or quotes
Next Step
1 CTA + contact info
If content exceeds these limits, prioritize ruthlessly. The one-pager is a teaser, not a whitepaper.
After writing the file, proceed immediately to Step 5 (Review Pipeline). Do NOT open the file in the browser or present the delivery summary yet.
Step 5: Review Pipeline — MANDATORY GATE
Do NOT open the one-pager in the browser, present the delivery summary, or tell the user it is ready until the review pipeline has completed and you have a scorecard.
Load the review protocol and execute the review loop against the generated HTML file. One-pager-specific wiring:
5b: Spawn two reviewers in parallel (both Task calls in a single message):
Editorial reviewer:
Task tool:
subagent_type: "octave-editorial-reviewer"
prompt: "Review the file at [FILE PATH].
Read these principle docs and run each Review Checklist:
1. [skill-dir]/../shared/editorial-rules.md
2. [skill-dir]/../shared/information-principles.md
3. [skill-dir]/references/regression-checklist.md
A one-pager is a teaser, not a whitepaper — hold every section to its density limit.
Fix violations inline. Return scorecard."
Presentation reviewer:
Task tool:
subagent_type: "octave-presentation-reviewer"
prompt: "Review the file at [FILE PATH].
Read these docs and run each Review Checklist:
1. [skill-dir]/../shared/presentation-principles.md
2. [skill-dir]/../shared/formats/one-pager.md
3. [skill-dir]/references/html-architecture.md
4. [skill-dir]/references/document-sections.md
5. [skill-dir]/references/regression-checklist.md
Verify it holds up as a print-first, above-the-fold leave-behind.
Fix violations inline. Return scorecard."
5c: Loop decision. Read both scorecards:
Cycle
0 fixes
1-2 fixes
3+ fixes
Cycle 1
CLEAN → 5d
Apply, loop
Apply, loop
Cycle 2
CLEAN → 5d
Apply, STOP
Apply, loop
Cycle 3 (cap)
CLEAN → 5d
Apply, STOP
Apply, STOP
Max 3 cycles. Re-run both reviewers each loop (back to 5b).
5d: Output combined scorecard to the user. This is proof the pipeline ran. Step 6 cannot start without it.
After the review pipeline scorecard has been output:
Open the one-pager in the default browser
Present a summary:
ONE-PAGER READY
================
Folder: .octave-one-pagers/<name>-<date>/
File: .octave-one-pagers/<name>-<date>/<name>.html
Style: [Preset name or "Custom Brand"]
Size: [file size]
Viewing:
- Open in any browser -- single scrollable page
- PDF (recommended): bash "${CLAUDE_PLUGIN_ROOT:-.}"/scripts/export-pdf.sh .octave-one-pagers/<name>-<date>/<name>.html — or Cmd+P / Ctrl+P -> Save as PDF
- Email as attachment or save as PDF
Customization tips:
- Colors: Edit the :root CSS variables at the top of the file
- Content: Each <section class="section"> is one block
- Fonts: Change the Google Fonts <link> and font-family values
- Layout: Adjust max-width in .page for wider/narrower output
---
Want me to:
1. Adjust content or messaging
2. Change the style/colors
3. Export as PDF (print dialog)
4. Create a version for a different contact at the same company
5. Create a full presentation deck for this account (/octave:deck)
6. Done
MCP Tools Used
Research & Enrichment
enrich_company - Full company intelligence profile
enrich_person - Full person intelligence report
find_person - Find contacts at a company by title/role
qualify_company - ICP fit scoring for a company
qualify_person - ICP fit scoring for a person
find_company - Find companies matching criteria
Library -- Fetching Entities
list_entities - Quick scan of all entities of a type (minimal fields, no pagination)
list_entities - Fetch entities with full data and pagination (proof points, references, personas, etc.)
get_entity - Deep dive on one specific entity
Motions
list_motions - Motions for the offering
list_motion_playbooks - Default + Custom Motion Playbooks under a Motion
get_motion_playbook - Full Motion Playbook details
list_motion_icps - Persona × segment matrix for a Motion
find_motion_icp - Full per-cell narrative + Learning Loop learnings
Library -- Searching
search_knowledge_base - Semantic search across library entities and resources
list_resources - Browse uploaded docs, URLs, and Google Drive files
search_resources - Semantic search across uploaded resources
Intelligence & Signals
list_findings - Recent conversation findings and insights
get_event_detail - Full details for a specific event
Content Generation
generate_call_prep - Synthesized prep brief for accounts
generate_content - Generate positioning or messaging content
Brand & Style
list_entities (entityType: "brand_voice") - Available brand voices in workspace
list_writing_styles - Available writing styles in workspace
Error Handling
Octave Connection Failed:
Could not connect to your Octave workspace.
The one-pager builder can still work without Octave -- you'll provide the content manually, and I'll handle structure, style, and HTML generation.
To reconnect: check your Octave MCP configuration and reconnect
Company/Person Not Found:
I couldn't find detailed intelligence for [target].
Options:
Proceed with what we have -- I'll use general positioning from your library
Try a different domain or email
Provide the content manually and I'll build the one-pager
No Matching Motion ICP Cell:
No Motion ICP cell matches this audience profile directly.
I'll use your general positioning. After the one-pager is built, consider layering a Custom Motion Playbook (Thematic / Milestone / Account / Competitive) on the relevant Motion for this angle: /octave:library create motion-playbook
No Proof Points Available:
No proof points found matching this account's industry or segment.
Options:
Proceed without the proof points section
Use general proof points from your library
Provide customer results manually and I'll format them
No Findings for Follow-Up:
No conversation findings found for [target] in the recent period.
This means I'll build the one-pager from enrichment data and library content rather than grounding it in specific past conversations. You can provide meeting notes or context manually if you have them.
Related Skills
/octave:deck - Full presentation deck (when one page isn't enough)
/octave:research - Deeper research on the account
/octave:research --format html - Internal account dossier (vs external leave-behind)