| name | b2c-am |
| description | Manage Account Manager resources including API clients, users, roles, and organizations. Use this skill whenever the user needs to create or update API clients, onboard or offboard developers, assign Account Manager roles scoped to tenants, audit user permissions, look up organizations, or provision API clients for CI/CD pipelines. Also use when managing AM role assignments or querying Account Manager data — even if they just say "add a new developer" or "set up an API client". For instance-level Business Manager administration (BM roles, BM users, BM access keys, BM whoami), defer to the `b2c-cli:b2c-bm-users-roles` skill. |
B2C Account Manager Skill
Use the b2c am commands to manage Account Manager resources: API clients, users, roles, and organizations.
Tip: If b2c is not installed globally, use npx @salesforce/b2c-cli instead (e.g., npx @salesforce/b2c-cli am clients list).
Authentication
Account Manager commands work out of the box with no configuration. The CLI uses a built-in public client and opens a browser for login.
- Zero-config (browser login): Default. Just run the commands -- the CLI opens a browser for login.
- Client credentials: For CI/CD and automation. The CLI auto-discovers
clientId/clientSecret from SFCC_* env vars, dw.json (in the current or a parent directory), package.json, or configuration plugins — passing --client-id/--client-secret flags is usually unnecessary.
- Force browser login (
--user-auth): When client credentials are configured but you need browser-based login (required for org and client management).
Run b2c setup inspect to confirm which credentials the CLI sees and where they came from. For precedence and troubleshooting, see the b2c-cli:b2c-config skill.
Role Requirements
| Operations | Client Credentials (roles on API client) | User Auth (roles on user account) |
|---|
| AM Users & Roles | User Administrator | Account Administrator or User Administrator |
| AM Organizations | Not supported -- use --user-auth | Account Administrator |
| AM API Clients | Not supported -- use --user-auth | Account Administrator or API Administrator |
Organization and API client management are only available with user authentication. For Business Manager administration (BM roles, users, access keys, whoami), see the b2c-cli:b2c-bm-users-roles skill.
API Clients
List Clients
b2c am clients list
b2c am clients list --size 50 --page 2
b2c am clients list --json
Get Client
b2c am clients get <api-client-id>
b2c am clients get <api-client-id> --expand organizations,roles
Create Client
Clients are created inactive by default. Requires user auth.
b2c am clients create \
--name "My API Client" \
--orgs <org-id> \
--password "securePassword123"
b2c am clients create \
--name "CI/CD Pipeline" \
--orgs <org-id> \
--password "securePassword123" \
--roles SALESFORCE_COMMERCE_API \
--role-tenant-filter "SALESFORCE_COMMERCE_API:zzxy_prd" \
--redirect-urls "https://example.com/callback" \
--active
Update Client
Partial update -- only specified fields are changed.
b2c am clients update <api-client-id> --name "New Name"
b2c am clients update <api-client-id> --active
Change Client Password
b2c am clients password <api-client-id> --current "oldPass" --new "newSecurePass123"
Delete Client
Client must be disabled for 7+ days before deletion. Destructive operation (safe mode check).
b2c am clients delete <api-client-id>
Users
List Users
b2c am users list
b2c am users list --extended
b2c am users list --size 100 --json
Get User
b2c am users get user@example.com
b2c am users get user@example.com --expand-all
Create User
b2c am users create \
--org "My Organization" \
--mail user@example.com \
--first-name Jane \
--last-name Doe
The --org flag accepts either an org ID or org name. Users are created in INITIAL state with no roles.
Update User
b2c am users update user@example.com --first-name Janet --last-name Smith
Delete User
Soft-deletes by default. Use --purge for hard delete (user must already be in DELETED state).
b2c am users delete user@example.com
b2c am users delete developer@example.com --purge
Reset User Password
Resets password to INITIAL state, clearing expiration. Destructive operation (safe mode check).
b2c am users reset user@example.com
Roles
List Roles
b2c am roles list
b2c am roles list --target-type User
b2c am roles list --target-type ApiClient
Get Role
b2c am roles get bm-admin
b2c am roles get SLAS_ORGANIZATION_ADMIN
Grant Role to User
b2c am roles grant user@example.com --role bm-admin
b2c am roles grant user@example.com --role bm-admin --scope zzzz_001,zzzz_002
Revoke Role from User
b2c am roles revoke user@example.com --role bm-admin
b2c am roles revoke user@example.com --role bm-admin --scope zzzz_001
Organizations
List Organizations
b2c am orgs list
b2c am orgs list --all
b2c am orgs list --extended
Get Organization
Accepts org ID or name.
b2c am orgs get <org-id>
b2c am orgs get "My Organization"
Business Manager Administration
BM-side resources (instance roles, instance users, access keys, whoami) live in the b2c-cli:b2c-bm-users-roles skill. Use it for:
b2c bm roles — list/get/create/delete instance access roles, grant/revoke users, manage permissions
b2c bm users — list, get, search, update, and delete instance users via the OCAPI /users resource
b2c bm whoami — show the BM user the current OAuth token resolves to
b2c bm access-key — provision and rotate WebDAV/OCAPI/Storefront access keys for SSO-managed users
Defer to that skill for BM examples and patterns. AM-side onboarding flows (creating an AM user, granting AM roles scoped to tenants) stay here.
Common Workflows
User Onboarding
b2c am users create --org $ORG_ID --mail developer@example.com \
--first-name Alex --last-name Developer
b2c am roles grant developer@example.com --role bm-admin --scope zzxy_prd
User Offboarding
b2c am roles revoke developer@example.com --role bm-admin
b2c am users delete developer@example.com
b2c am users delete developer@example.com --purge
Bulk Operations with JSON
b2c am users list --size 4000 --json
b2c am users list --json | jq '.[] | select(.userState == "ACTIVE")'
Common Patterns
All am commands support --json for programmatic output. List commands support --columns, --extended, --size, and --page for pagination and column control.
Destructive operations (user delete, user reset, client delete) check safe mode. Only delete or purge users when explicitly requested.
More Commands
See b2c am --help for a full list of available commands and options.