reddit-kw

name	reddit-kw
description	Expand Reddit marketing keywords. Discovers how users describe pain points in your product domain. Searches Reddit via Exa, finds synonyms, long-tail variants, and real user language. Part of reddit-intel. Requires .reddit-intel.json (run /reddit-intel-init first).
allowed-tools	["Read","Write","Edit","Bash","Glob","Grep","mcp__exa__web_search_exa"]
metadata	{"trigger":"When user wants to expand Reddit keywords, find pain-point keywords, or mentions reddit-kw"}

reddit-kw — Expand Keywords

Discover how Reddit users actually describe pain points related to your product domain.

Tool Rules

• DO NOT use built-in WebSearch for Reddit (blocked by Anthropic's crawler)
• MUST use mcp__exa__web_search_exa (type="deep") for all Reddit searches
• Max 3 query attempts per search intent; skip if no results
• Target: keep total tool calls under 30

Config

Reads .reddit-intel.json from project root. If not found, tell user to run /reddit-intel-init.

{
  "data_dir": "./reddit-intel/data",
  "product_name": "MyProduct",
  "product_context": "./reddit-intel/product-context.md",
  "language": "en"
}

Schema: keywords.jsonl (unique key: keyword)

{"keyword": "context loss", "category": "pain", "reddit_usage": "AI keeps forgetting my project context", "source": "r/ClaudeAI", "added": "2026-02-06"}

category values: pain | tool | scenario | solution

Flow

1. Read {data_dir}/keywords.jsonl, group existing keywords by category
2. Read product-context.md for product positioning and pain points
3. Read SKILL_DIR/references/step-details.md Step 1 section for detailed search strategy
4. For each category, use mcp__exa__web_search_exa (type="deep") to search Reddit:
   • pain: "site:reddit.com {keyword} frustration OR problem OR broken"
   • tool: "site:reddit.com {tool_name} alternative OR replacement OR better"
   • scenario: "site:reddit.com {scenario} workflow OR setup OR tools"
   • solution: "site:reddit.com {concept} implementation OR framework"
5. Generate associations: synonyms, long-tail variants, Reddit vernacular
6. Dedup by keyword, append new entries via:

   python3 SKILL_DIR/scripts/jsonl_ops.py append keywords '<json>'
   

7. Render: python3 SKILL_DIR/scripts/jsonl_ops.py render keywords
8. Report: new entries added + current total

Where SKILL_DIR is two levels up from this file (the reddit-intel repo root).