SE Ranking API integration architect. Covers the whole SE Ranking surface — the Data API (keyword research, backlinks, domain & competitor analysis, SERP, website audit, AI Search) and the Project API (rank tracking, project/keyword/backlink management, marketing plan, sub-accounts, AIRT prompts). Answers any "how do I…" question about endpoints, parameters, JSON schemas, credit cost, rate limits, or auth, and produces ready-to-paste cURL / Python / TypeScript / MCP-tool-call recipes. With explicit confirmation it also wires up Project API state — creating projects, adding keywords, configuring audits, setting up AIRT prompt groups. Pulls live tool schemas from the connected MCP. Unlike the analysis skills (briefs, audits, reports), seo-api produces integration recipes and wired-up state. Use when the user asks how to use the SE Ranking API, which endpoint returns a metric, how to build a rank tracker, for Postman / cURL / Python recipes, or how to integrate with Looker / n8n / Make.
Ad-hoc web scraping, site mapping, and full-site crawling via Firecrawl MCP. Returns raw HTML, parsed metadata (og:*, twitter:*, JSON-LD, canonical, robots), JS-rendered DOM, and screenshots that WebFetch cannot. Distinct from the SE Ranking skills (which give keyword/traffic/SERP data) and from WebFetch (which gives markdown prose only). Use when the user says "scrape this page", "crawl this site", "map this site", "find all pages on", "get the OG tags", "get the JSON-LD", "render this JS-heavy page", or any task where raw HTML head metadata, structured-data scripts, or post-JS DOM are the actual deliverable. Also invoked as a sub-step from other skills that need raw HTML.
Image SEO audit for a URL or domain. Pulls raw image inventory via Firecrawl, then audits alt-text quality, modern-format coverage (WebP / AVIF), responsive sizing (`srcset` / `sizes`), lazy-loading and LCP signals (`loading`, `fetchpriority`, `decoding`), CLS-safe dimensions, descriptive file names, and `ImageObject` JSON-LD. Optional PageSpeed Insights cross-reference for real byte-saving estimates. Produces a prioritised remediation list plus paste-ready picture-element markup and `ImageObject` schema. Distinct from `seo-technical-audit` (which surfaces audit-flagged image issues at the site level) and from `seo-schema` (which generates page-level JSON-LD but not image-specific markup). Use when the user asks for "image SEO", "image audit", "alt-text audit", "WebP coverage", "AVIF", "responsive images", "lazy loading", "CLS images", "image schema", "ImageObject", "image rich results", "licensable images", or "optimise images".
Detect existing JSON-LD structured data on a page, validate against Google's rich-result requirements, and generate missing schema markup (Article, Product, LocalBusiness, FAQPage, BreadcrumbList). Produces paste-ready JSON-LD script blocks. Use when the user asks for "schema markup", "structured data", "JSON-LD", "rich results", "schema validation", or "fix the schema on this page".
Find the AI-search prompts and topics where a brand is invisible (or losing to competitors) in SE Ranking, then turn those gaps into a social campaign in Planable and set up before/after tracking. Use this skill whenever the user wants to improve how their brand shows up in AI answers (ChatGPT, Perplexity, Gemini, Google AI Overview, AI Mode) through content, or says things like "what should we post to get cited by AI", "where are competitors winning in AI answers and we're not", "create content for the prompts we're missing", "improve our AI visibility with social", "AEO/GEO content plan", or "turn our AI search gaps into posts". Always activate when AI-search visibility is the goal and Planable is where the content will be made.
Build a data-backed client onboarding proposal for an agency starting a new engagement, combining an SE Ranking SEO + AI-search audit with a Planable analysis of the client's current social performance. Use this skill whenever an agency wants to show a new (or about-to-sign) client where they stand and what the plan is, or says things like "build an onboarding proposal for [client]", "we're starting with [client], put together the SEO + social analysis", "create a client proposal with audit and social baseline", "scope a SEO + AI + social engagement", or "show the client their opportunities and our plan". Assumes the client's social accounts are already connected in Planable. Always activate for new-engagement proposals that pair SE Ranking analysis with Planable social data.
Build and track local search visibility with SE Ranking city-level rank tracking and turn it into local social content in Planable, including Google Business Profile posts. Use this skill whenever the user wants to grow a business's presence in a specific city or cities and pair it with local social, or says things like "track our rankings in [city]", "set up local rank tracking", "we want to show up in local search", "create Google Business Profile posts", "local SEO plus social for our locations", or "how are we ranking city by city and what should we post locally". Always activate for local/multi-location visibility work that combines SE Ranking rankings with Planable local/GMB content.
Generate one unified performance report that brings together SEO rankings, AI-search visibility (SE Ranking) and social engagement (Planable) — delivered as a short text summary in chat plus a self-contained interactive HTML report. Use this skill whenever the user wants a combined cross-channel report, or says things like "give me a full report across SEO and social", "how did we do this month across search and social", "combined SEO + AI + social report for [client]", "build a cross-channel dashboard", or "one report that covers rankings, AI visibility and social". Always activate when the request spans both search (SE Ranking) and social (Planable) in a single report.