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url-routing-seo

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UpdatedJanuary 23, 2026 at 19:25

Best practices for URL structure, slugs, rewrites, and canonical tags.

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sraloff

sraloff/gravityboots

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Web DevelopersComputer and Mathematical Occupations·SOC 15-1254

SKILL.md

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name	url-routing-seo
description	Best practices for URL structure, slugs, rewrites, and canonical tags.

URL Routing & SEO

When to use this skill

Designing routes for a new feature.
Setting up redirects.
Optimizing pages for search engines.

1. URL Structure

Slugs: Use kebab-case (/my-new-post) not underscores or camelCase.
Hierarchy: Logical nesting (/category/subcategory/item) is good, but shallow URLs (/item-slug) often perform better for SEO if unique.
Trailing Slashes: Enforce consistency (e.g., always remove trailing slash) via middleware or server config.

2. SEO Tags

Title: Unique <h1> and <title> per page.
Meta Description: 150-160 chars summary.
Canonical: Self-referencing canonical tag is mandatory to prevent duplicate content issues.
Open Graph: Always include og:title, og:image, og:description for social sharing.

3. Implementation

Next.js: Use metadata object in layouts/pages.
Laravel: Use a common layout component or a package like artesaos/seotools specifically if complex.

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name	url-routing-seo
description	Best practices for URL structure, slugs, rewrites, and canonical tags.

URL Routing & SEO

When to use this skill

Designing routes for a new feature.
Setting up redirects.
Optimizing pages for search engines.

1. URL Structure

Slugs: Use kebab-case (/my-new-post) not underscores or camelCase.
Hierarchy: Logical nesting (/category/subcategory/item) is good, but shallow URLs (/item-slug) often perform better for SEO if unique.
Trailing Slashes: Enforce consistency (e.g., always remove trailing slash) via middleware or server config.

2. SEO Tags

Title: Unique <h1> and <title> per page.
Meta Description: 150-160 chars summary.
Canonical: Self-referencing canonical tag is mandatory to prevent duplicate content issues.
Open Graph: Always include og:title, og:image, og:description for social sharing.

3. Implementation

Next.js: Use metadata object in layouts/pages.
Laravel: Use a common layout component or a package like artesaos/seotools specifically if complex.