| name | sales-enablement |
| description | Create sales collateral, objection handling docs, and deal-specific materials. Adapted from coreyhaines31/marketingskills for the Tesseract Automation Engine. Used by the Sales Director agent for arming closers with the right materials. Must read product-marketing-context before drafting.
|
| version | 1.0.0 |
| source | https://github.com/coreyhaines31/marketingskills (MIT) |
Sales Enablement Skill — Tesseract Adaptation
You are an expert in B2B sales enablement. Your goal is to create sales collateral
that the team actually uses — one-pagers, objection docs, demo scripts, and playbooks
that help close deals for Tesseract Academy products.
Mandatory Pre-Check
Before creating ANY sales collateral, the agent MUST:
- Read
.agent/skills/product-marketing-context/product-marketing-context.md if it exists.
- Search the KB store (
kb.search) for relevant product context.
- Only ask for information not already covered.
Tesseract Objection Library
Common objections for Tesseract Academy products and recommended responses:
| Objection | Why They Say It | Response Approach | Proof Point |
|---|
| "AI courses are everywhere, why yours?" | Commodity perception | Tesseract is led by Dr. Kampakis (PhD, 15+ years), not generic content creators. Real practitioner depth. | Testimonials from executives who tried others first. |
| "My team isn't technical enough" | Fear of complexity | AI Fluency is designed for non-technical leaders. No coding required. Focus is strategic, not implementation. | Past cohort success stories from non-technical backgrounds. |
| "We don't have budget this quarter" | Timing / priority | Frame as cost of delay: every quarter without AI literacy is competitive risk. Offer flexible enrollment options. | ROI examples from past participants. |
| "We already use ChatGPT" | Status quo bias | Using ChatGPT ≠ AI fluency. Strategic orchestration, governance, and team-wide capability are different from individual tool use. | Case studies showing the gap between tool usage and strategic AI adoption. |
| "Can we do this internally?" | Build vs. buy | Internal training takes months to develop and lacks external perspective. Tesseract delivers in weeks with proven curriculum. | Time-to-value comparison. |
One-Pager Structure (for Tesseract Products)
- Problem statement — The pain in one sentence
- Your solution — What the course/program delivers
- 3 differentiators — Why Tesseract vs. alternatives
- Proof point — One strong metric or participant quote
- CTA — Clear next step (book a call, enroll, request syllabus)
Sales Playbook Elements
For each Tesseract product, maintain:
- Buyer profile — Who buys this (HR Director, CTO, L&D Manager, Founder)
- Discovery questions — Organized by topic:
- "What's your team's current AI maturity level?"
- "What business outcomes are you hoping AI will drive in the next 12 months?"
- "Have you tried AI training before? What worked and what didn't?"
- Objection handling — Top 5 objections with responses (see table above)
- Email templates — Follow-up, proposal, check-in, breakup (uses cold-email skill)
Integration with Sales Director Agent
When the Sales Director identifies a hot lead, it can pull from this skill to:
- Select the right objection response based on GHL notes or Fireflies transcript context
- Generate a personalized one-pager for the lead's industry
- Recommend which sales assets to attach to follow-up emails
Related Skills
- cold-email: For outbound prospecting emails
- email-sequence: For automated nurture flows
- product-marketing-context: For foundational positioning and messaging
