Multi-signal-keyword-attribution

Multi-signal keyword revenue attribution combining GSC bulk export and GA4 export in BigQuery. Runs a 3-signal join (page + date + device), applies intent weighting (branded, transactional, commercial, navigational, informational), renormalises per landing page so query-level attribution sums to the GA4 page total, and scores confidence per row. Use this skill whenever the user wants to: attribute GA4 sessions, conversions, or revenue to specific GSC queries; find which keywords drive money (not just clicks); compute revenue per keyword; run keyword-level attribution; cross-join GSC and GA4 in BigQuery; understand which queries on a page actually convert. Trigger on phrases like "attribute revenue to keywords", "which keywords drive conversions", "GSC plus GA4 attribution", "revenue per query", "keyword level revenue", "what drives conversions on this page". Requires the BigQuery MCP server and a project containing both the GSC bulk export dataset and the GA4 events export.