efecto-graphic-design

name	efecto-graphic-design
description	Design graphic assets with Efecto — presentations, pitch decks, event posters, email headers, blog images, open graph cards, business cards, resumes, menus, infographics, invitations, newsletters, and documents. Use when asked to "design a poster", "create a pitch deck", "make a presentation", "design a business card", or any graphic design task. Requires Efecto MCP server.
metadata	{"mcp-server":"efecto","author":"pablostanley","version":"1.0.0","argument-hint":"<design-description>"}

Efecto — Graphic Design Guide

Design graphic assets — presentations, pitch decks, event posters, email headers, blog images, OG cards, business cards, resumes, menus, infographics, invitations, newsletters, and documents — using the Efecto design tool.

---

Setup

This skill requires the Efecto MCP server. Check if it's available by looking for tools like create_session, add_section, or get_document in your tool list.

If Efecto tools are NOT available, install the MCP server:

Claude Code

claude mcp add efecto -- npx -y @efectoapp/mcp

Cursor

Add to .cursor/mcp.json:

{
  "mcpServers": {
    "efecto": {
      "command": "npx",
      "args": ["-y", "@efectoapp/mcp"]
    }
  }
}

Windsurf / VS Code / Other MCP Clients

{
  "mcpServers": {
    "efecto": {
      "command": "npx",
      "args": ["-y", "@efectoapp/mcp"]
    }
  }
}

Once installed, you'll have access to 46 design tools plus a standalone image search tool. The MCP server connects your agent to the Efecto design canvas at efecto.app.

How It Works

1. Your agent creates an Efecto session via MCP (create_session)
2. You open the returned design URL in your browser
3. The agent pushes design commands — you see every change live
4. Iterate with natural language until the design is perfect

---

Using Efecto Tools — Quick Reference

Session Workflow

Every design starts with a session:

create_session  label: "Pitch Deck"

Returns { sessionId, designUrl }. Tell the user to open the URL, then poll session_status until browserConnected: true.

Building Designs

The primary workflow is: create artboard → add sections with JSX → refine with updates.

# 1. Create an artboard
create_artboard  name: "Slide 1"  width: 1920  height: 1080  backgroundColor: "#1a1a1a"  className: "flex flex-col"

# 2. Add content with JSX (most efficient way to build)
add_section  parentId: "<artboard-id>"  jsx: '<section className="flex flex-col items-center justify-center gap-6 p-24 w-full h-full">
  <h1 className="text-7xl font-extrabold text-white text-center">Your Title Here</h1>
  <p className="text-2xl text-gray-400">Subtitle text</p>
</section>'

# 3. Read current state to get node IDs
get_document

# 4. Fine-tune with batch updates
batch_update  updates: [
  { nodeId: "abc", className: "text-8xl font-black text-white" },
  { nodeId: "def", textContent: "New text" }
]

All 46 Tools

Category	Tools
Session	create_session, wait_for_connection, session_status, close_session
Reading	get_document, get_selection, get_node_tree, list_artboards, find_nodes
Creating	create_artboard, add_section, add_node
Modifying	update_node, update_class, update_artboard, batch_update, replace_section
Organizing	move_node, duplicate_node, duplicate_artboard, group_nodes, ungroup_node, reorder_node
Selection	select_nodes, deselect_all, set_visibility, delete_nodes, delete_artboard
Alignment	align_nodes, distribute_nodes
Fill & Export	set_fill, export_image
Viewport	zoom_to_artboard, zoom_to_fit, set_viewport, move_artboard
Document	rename_document, new_document
History	undo, redo
Theme	get_theme, set_theme, set_theme_mode, reset_theme
Quality	audit_design, repair_design

JSX Format for add_section

Write standard HTML tags with Tailwind className. The tag determines the node type:

<div>/<section>/<nav>  → frame       <img>     → image
<h1>-<h6>/<p>/<span>   → text        <button>  → button
<a>                    → link        <svg>     → icon
<input>                → input       <video>   → video

Icons: <svg icon="arrow-right" className="w-5 h-5 text-gray-600" />

Critical Gotchas

• Artboard className must include flex flex-col — without it, children overlap at (0,0)
• Artboard backgroundColor is a property, NOT a className — use backgroundColor: "#1a1a1a", not className: "bg-gray-900"
• Never use arbitrary hex in className — bg-[#f9f9f9] silently fails. Use named colors (bg-gray-50) or inline style
• Use grow instead of flex-1 — flex-1 doesn't work in Efecto
• Buttons ignore children — use a flex container with <span> + <svg> instead
• Always add w-full on direct children of artboards

---

Images — Use Real Photos, Not Placeholders

Use search_images to find free, high-quality stock photos from Lummi. No session required — call it anytime.

search_images
  query: "conference stage audience"
  orientation: "horizontal"
  luminance: "dark"
  limit: 4

Then apply images to your designs:

• Image node: add_node with type: "image", src: "<url>", alt: "...", className: "w-full h-[400px] object-cover rounded-2xl"
• Background fill: set_fill with fill: { type: "image", url: "<url>", size: "cover" }
• In JSX: <img src="<url>" alt="..." className="w-full h-[400px] object-cover rounded-2xl" />

Tips for graphic design: Match orientation to your artboard (vertical for posters/stories, horizontal for banners/presentations, square for social cards). Use luminance: "dark" for dark-themed designs. Search before designing — build layouts around real images, not empty gray boxes.

---

Shader Nodes & Visual Effects

Add visual effects to graphic designs with shader nodes. Use add_node with type: "shader".

Generative Backgrounds

Create eye-catching backgrounds without images:

add_node
  parentId: "<artboard-id>"
  type: "shader"
  shaderType: "meshGradient"
  className: "w-full h-full"

Shader types: meshGradient (organic blending), dotGrid (tech/data), voronoi (organic cells), liquidMetal (premium), chrome (reflective), pulsar (energy), blackHole (dramatic), glass (frosted), spiral (playful), particles (atmospheric), fireworks (celebration).

Apply Effects to Images

Process photos with ASCII, dither, halftone, glitch, or art effects:

search_images  query: "portrait"  orientation: "vertical"  limit: 1
add_node
  parentId: "<artboard-id>"
  type: "shader"
  inputType: "image"
  mediaInput: { mediaUrl: "<url>", mediaType: "image", objectFit: "cover" }
  effectId: "halftone-mono"
  effectEnabled: true
  className: "w-full h-full"

Effect categories: ASCII (ascii-standard, ascii-dense, ascii-minimal, ascii-blocks), Dither (dither-floyd-steinberg, dither-atkinson), Halftone (halftone-mono, halftone-cmyk), Glitch (glitch-vhs, glitch-digital), Art (art-kuwahara, art-crosshatch, art-lineart, art-engraving, art-stipple).

Post-Processes

Stack additional effects: grain, vignette, bloom, scanlines, noise, pixelate, sepia, color-tint.

add_node
  parentId: "<id>"
  type: "shader"
  shaderType: "meshGradient"
  postProcesses: [
    { type: "grain", enabled: true, settings: { intensity: 0.3 } },
    { type: "vignette", enabled: true, settings: { intensity: 0.5 } }
  ]
  className: "w-full h-full"

Best for: Presentation backgrounds, poster visuals, event graphics, blog hero images, OG cards with distinctive visual treatments.

---

Mindset: Design for the Context

Every graphic has a context that dictates the rules:

• Presentation slides are projected or screen-shared — big text, simple layouts, one idea per slide
• Event posters are scanned quickly — bold headline, essential details (date, place, CTA), strong visual identity
• Email headers are 600px wide and compete with dozens of other emails — punchy, branded, action-oriented
• Blog hero images set the tone for an article — atmospheric, typographic, or illustrative
• OG/share cards are the first impression of a link — they need to work at thumbnail size AND full size

The common thread: less is more. Every element must earn its place.

---

Presentations & Pitch Decks

Artboard Sizes

Format	Width	Height	Use Case
Standard (16:9)	1920	1080	Presentations, screen share
Widescreen (16:10)	1920	1200	Mac-native presentations
Classic (4:3)	1440	1080	Traditional slides, projectors

Slide Design Rules

1. One idea per slide. If you need bullet points, each bullet should be its own slide.
2. 30pt rule. At 1920px width, nothing smaller than text-3xl (30px). If projected, even text-4xl is the minimum.
3. 6 words per line, 6 lines max. Less is better. If you have a paragraph, you have a document, not a slide.
4. Full-bleed visuals. When using an image, let it fill the entire slide. Overlay text on a solid dark block (not a gradient — use solid colors).
5. Consistent grid. Pick a layout system and stick with it across all slides. Title always in the same position.
6. Slide numbers. Subtle but present — helps navigation during Q&A.

Slide Types

Title Slide

<section className="flex flex-col items-center justify-center gap-6 p-24 bg-gray-900 w-full h-full">
  <span className="text-xl font-semibold text-blue-400 uppercase tracking-widest">Q4 2026 Update</span>
  <h1 className="text-7xl font-extrabold text-white text-center leading-none tracking-tight">Building the Future of Design</h1>
  <p className="text-2xl text-gray-400 font-medium">Acme Inc. / October 2026</p>
</section>

Section Divider

<section className="flex flex-col items-start justify-center gap-4 px-24 py-16 bg-blue-600 w-full h-full">
  <span className="text-xl font-bold text-blue-200 uppercase tracking-widest">Part 02</span>
  <h2 className="text-6xl font-extrabold text-white leading-tight">Product Strategy</h2>
</section>

Content Slide (Text + Visual)

<section className="flex items-center gap-16 px-24 py-16 bg-white w-full h-full">
  <div className="flex flex-col gap-6 grow">
    <h2 className="text-4xl font-bold text-gray-900 leading-snug">Revenue grew 3x in 12 months</h2>
    <p className="text-2xl text-gray-500 leading-relaxed">We hit $10M ARR ahead of schedule, driven by enterprise adoption and a 95% retention rate.</p>
  </div>
  <div className="w-[600px] h-[500px] bg-gray-100 rounded-3xl"></div>
</section>

Big Number / Stat Slide

<section className="flex flex-col items-center justify-center gap-6 p-24 bg-gray-900 w-full h-full">
  <span className="text-9xl font-black text-blue-400">3x</span>
  <h2 className="text-4xl font-bold text-white text-center">Revenue growth in 12 months</h2>
  <p className="text-xl text-gray-500">$3.2M to $10M ARR</p>
</section>

Quote Slide

<section className="flex flex-col items-center justify-center gap-8 px-32 py-24 bg-gray-50 w-full h-full">
  <p className="text-4xl text-gray-700 text-center leading-relaxed italic">"The best tool we've adopted this year. Our design velocity doubled."</p>
  <div className="flex items-center gap-4">
    <div className="w-16 h-16 bg-gray-300 rounded-full"></div>
    <div className="flex flex-col">
      <span className="text-xl font-semibold text-gray-900">Jamie Rivera</span>
      <span className="text-lg text-gray-500">Head of Design, Linear</span>
    </div>
  </div>
</section>

Closing / CTA Slide

<section className="flex flex-col items-center justify-center gap-8 p-24 bg-gray-900 w-full h-full">
  <h2 className="text-6xl font-extrabold text-white text-center">Let's build together</h2>
  <p className="text-2xl text-gray-400 text-center">[e-mail]</p>
  <div className="flex items-center gap-2">
    <div className="w-10 h-10 bg-blue-600 rounded-lg"></div>
    <span className="text-xl font-bold text-gray-400">Acme Inc.</span>
  </div>
</section>

Pitch Deck Flow (10 slides)

1. Title — Company name, tagline, date
2. Problem — What pain exists (one stat or quote)
3. Solution — What you do (one sentence + visual)
4. Demo / Product — Screenshot or mockup (full-bleed)
5. Market — TAM/SAM/SOM or market size stat
6. Traction — Key metrics (big numbers)
7. Business Model — How you make money (simple diagram)
8. Team — Founders + key hires (photos + one-line bios)
9. Ask — What you need (funding amount, partnerships)
10. Closing — Contact info, thank you

---

Event Posters & Flyers

Artboard Sizes

Format	Width	Height	Use Case
Digital Poster	1080	1350	Online events, sharing
A4 Portrait	794	1123	Print posters (210x297mm at 96dpi)
Letter Portrait	816	1056	US letter print (8.5x11in at 96dpi)
Wide Banner	1920	600	Website event banners
Square	1080	1080	Multi-purpose, adaptable

Event Poster Hierarchy

Every event poster needs these 4 elements in this priority order:

1. What — The event name (largest text, the visual anchor)
2. When — Date and time (second-largest, must be instantly readable)
3. Where — Location or "Online" (clear and prominent)
4. CTA — "Register now" / "Get tickets" / "RSVP" (button or highlighted text)

Everything else (speakers, sponsors, descriptions) is secondary.

Event Poster Template

<section className="flex flex-col justify-between p-16 bg-gray-900 w-full h-full">
  <div className="flex items-center justify-between">
    <span className="text-lg font-bold text-gray-400 uppercase tracking-widest">Design Conf 2026</span>
    <div className="w-12 h-12 bg-blue-500 rounded-xl"></div>
  </div>
  <div className="flex flex-col gap-6">
    <h1 className="text-7xl font-black text-white leading-none">The Future of Interface Design</h1>
    <div className="flex flex-col gap-2">
      <p className="text-3xl font-bold text-blue-400">March 15, 2026</p>
      <p className="text-2xl text-gray-400">San Francisco / Moscone Center</p>
    </div>
    <button className="w-fit px-10 py-4 text-xl font-bold text-gray-900 bg-white rounded-2xl">Get Tickets</button>
  </div>
</section>

Conference Talk Slide

<section className="flex items-end gap-8 p-16 bg-gray-900 w-full h-full">
  <div className="flex flex-col gap-4 grow">
    <span className="text-lg font-semibold text-purple-400 uppercase tracking-wider">Keynote</span>
    <h1 className="text-5xl font-extrabold text-white leading-tight">Designing with AI: What Changes and What Doesn't</h1>
    <div className="flex items-center gap-3">
      <div className="w-12 h-12 bg-gray-700 rounded-full"></div>
      <div className="flex flex-col">
        <span className="text-lg font-semibold text-white">Pablo Stanley</span>
        <span className="text-lg text-gray-500">Founder, Efecto</span>
      </div>
    </div>
  </div>
</section>

---

Email Headers & Newsletter Graphics

Artboard Sizes

Format	Width	Height	Use Case
Email Header	600	200	Top-of-email banner (max-width 600px)
Email Hero	600	400	Hero image in newsletter
Wide Email Hero	1200	400	Retina email hero (scales to 600px)

Email Design Rules

• 600px max width is the universal email constraint. Design at 600px or 1200px (retina 2x).
• Simple layouts only. Email rendering engines are stuck in 2005. Stick to single-column or two-column max.
• Big, obvious CTA. One primary action per email. Make the button impossible to miss.
• Minimal text. The email body handles the message — the graphic is just the visual hook.
• Brand-heavy. Logo, brand colors, consistent header across all emails. Recognition matters in an inbox.

Email Header Template

<section className="flex items-center justify-between px-8 py-6 bg-gray-900 w-full h-full">
  <div className="flex items-center gap-3">
    <div className="w-8 h-8 bg-blue-500 rounded-lg"></div>
    <span className="text-xl font-bold text-white">Acme Weekly</span>
  </div>
  <span className="text-lg text-gray-400">March 2026</span>
</section>

Newsletter Hero Template

<section className="flex flex-col items-center justify-center gap-6 px-12 py-12 bg-blue-600 w-full h-full">
  <h1 className="text-4xl font-extrabold text-white text-center leading-tight">What we shipped this week</h1>
  <p className="text-xl text-blue-100 text-center">3 features, 2 fixes, 1 big announcement</p>
  <button className="px-8 py-3 text-lg font-bold text-blue-600 bg-white rounded-xl">Read the update</button>
</section>

---

Blog & Article Hero Images

Artboard Sizes

Format	Width	Height	Use Case
Blog Hero (16:9)	1200	675	Standard blog header
Blog Hero (2:1)	1200	600	Wide blog header
Medium Article	1400	788	Medium.com header
Substack	1456	816	Substack header image

Blog Hero Tips

• Blog heroes set the mood, not deliver information. They can be more abstract and atmospheric.
• Title text on the hero is optional — many blogs render the title in HTML below the image.
• If including text: text-5xl to text-6xl, centered, with plenty of breathing room.
• Solid color backgrounds with minimal text work well for a clean, modern look.
• Use image fills (set_fill with type "image") for photographic heroes.

Blog Hero Template

<section className="flex flex-col items-center justify-center gap-6 px-16 py-16 bg-gray-900 w-full h-full">
  <span className="text-lg font-semibold text-blue-400 uppercase tracking-widest">Engineering</span>
  <h1 className="text-5xl font-extrabold text-white text-center leading-tight max-w-[900px]">How we reduced build times by 80%</h1>
  <p className="text-xl text-gray-500 font-medium">March 2026 / 8 min read</p>
</section>

---

OG Images & Share Cards

Artboard Sizes

Format	Width	Height	Use Case
Open Graph	1200	630	og:image for link previews (Facebook, Discord, Slack, iMessage)
Twitter Card	1200	628	twitter:image for tweet link previews
WhatsApp Preview	1200	630	Link preview in chats

OG Image Best Practices

OG images appear when someone shares a URL. They render at different sizes depending on the platform (300px on Slack, 500px on Facebook, 120px in some chat apps).

1. Title is king. The page title or article headline should dominate the image. text-5xl to text-6xl.
2. Brand anchor. Logo or brand name in a corner — consistent across all OG images.
3. No fine details. Renders tiny on many platforms. Simple layout, high contrast, big text.
4. Left-aligned text works well — many platforms crop the right edge on mobile.

OG Image Template

<section className="flex items-center gap-12 px-16 py-12 bg-white w-full h-full">
  <div className="flex flex-col gap-4 grow">
    <div className="flex items-center gap-2">
      <div className="w-8 h-8 bg-blue-600 rounded-lg"></div>
      <span className="text-lg font-bold text-gray-400">acme.com</span>
    </div>
    <h1 className="text-5xl font-extrabold text-gray-900 leading-tight">How we reduced build times by 80%</h1>
    <p className="text-xl text-gray-500">A deep dive into our new CI/CD pipeline.</p>
  </div>
  <div className="w-[250px] h-[250px] bg-blue-100 rounded-3xl"></div>
</section>

---

Certificates & Awards

Artboard Sizes

Format	Width	Height	Use Case
Landscape Certificate	1400	1000	Course completion, awards
A4 Landscape	1123	794	Printable certificate

Certificate Template

<section className="flex flex-col items-center justify-center gap-8 p-24 bg-white w-full h-full border-8 border-gray-200">
  <div className="flex items-center gap-3">
    <div className="w-10 h-10 bg-blue-600 rounded-lg"></div>
    <span className="text-2xl font-bold text-gray-900">Acme Academy</span>
  </div>
  <span className="text-xl text-gray-400 uppercase tracking-widest font-semibold">Certificate of Completion</span>
  <h1 className="text-5xl font-extrabold text-gray-900 text-center">Advanced Design Systems</h1>
  <p className="text-2xl text-gray-500 text-center">Awarded to</p>
  <p className="text-4xl font-bold text-blue-600">Jane Smith</p>
  <div className="flex items-center gap-12">
    <div className="flex flex-col items-center gap-1">
      <span className="text-lg text-gray-400">Date</span>
      <span className="text-lg font-semibold text-gray-700">March 6, 2026</span>
    </div>
    <div className="flex flex-col items-center gap-1">
      <span className="text-lg text-gray-400">Instructor</span>
      <span className="text-lg font-semibold text-gray-700">Pablo Stanley</span>
    </div>
  </div>
</section>

---

Business Cards

The most constrained and craft-dependent format in graphic design. Every pixel matters.

Core Principles

• Restraint is everything. A business card has ~30 cm² to work with. Every element must earn its place.
• Hierarchy through scale contrast. Name LARGE, title medium, contact details small. Three levels, max.
• Whitespace is luxury. The most memorable cards are the ones with the most breathing room. Resist filling space.
• One signature element. A bold color block, an oversized initial, a geometric accent — pick ONE.

Artboard Setup

• Standard: 336x192 (3.5" x 2" at 96 DPI) or 672x384 for higher fidelity
• Two artboards for front/back: "Front" and "Back"
• Front: name + title + brand. Back: contact details + address.
• Position side-by-side: x=0 for front, x=width+60 for back

Front Layout Patterns

• Classic: Logo top-left, name center or left-aligned, title below name. Clean, professional.
• Bold: Name in text-3xl or text-4xl spanning most of the card. Title in text-xs uppercase tracking-widest.
• Minimal: Just the name, centered, with generous margins. Nothing else on front.
• Asymmetric: Name left-aligned, large color block or accent shape on right third.
• Branded: Full-bleed brand color with reversed (white) text.

Back Layout Patterns

• Info stack: Left-aligned column: phone, email, website, address. Small icons optional.
• Two-column: Contact left, address right.
• Centered: All info centered, separated by subtle dividers or spacing.

Typography

• Name: text-xl to text-3xl, font-bold or font-extrabold. This is the HERO of the card.
• Title/role: text-xs to text-sm, font-medium, text-muted-foreground. Quiet, subordinate.
• Contact: text-xs, font-normal. Legible but small. Use tracking-wide for all-caps labels.
• NEVER use more than 2 font weights on a business card. Bold + normal. That's it.

Color Rules

• TWO colors max (plus black/white). Brand color + neutral.
• Full-bleed color backgrounds make cards stand out physically.
• Dark cards (bg-zinc-950, bg-slate-900) feel premium.

Rules

• NO paragraphs. No sentences. Just name, title, contact data.
• NO decorative borders around the entire card — they feel dated.
• ALWAYS include: name, title/role, at least email and phone.
• Horizontal orientation is standard. Vertical is bold and distinctive — suggest it for creative professionals.

---

Resumes / CVs

A single-page professional document that must be scannable in 6 seconds.

Core Principles

• Scannable in seconds. Recruiters spend 6-10 seconds per resume. Visual hierarchy is critical.
• Information-dense but organized. Resumes pack a lot of content. The design's job is to make density feel clear, not cluttered.
• Conservative elegance. Bold design choices should be subtle — a strong color accent, a distinctive layout — not experimental.
• Content is king. The text matters more than the styling. Never sacrifice information space for visual decoration.

Artboard Setup

• US Letter: 816x1056 (8.5" x 11" at 96 DPI)
• A4: 794x1123 (210mm x 297mm at 96 DPI)
• Single artboard — resumes should be ONE page.

Layout Patterns

• Two-column (most popular): Narrow sidebar (w-1/3) for contact, skills, education + wide main column (w-2/3) for experience, projects.
• Single-column: Full-width, traditional. Header -> Summary -> Experience -> Education -> Skills. Classic and ATS-friendly.
• Top header + single column: Bold header band with name + contact, then single-column content below.
• Asymmetric: Sidebar with accent color background for visual distinction.

Section Hierarchy

1. Name + contact — text-2xl to text-3xl font-bold, followed by email, phone, location, LinkedIn in text-xs
2. Experience — company + role + dates, with 2-3 bullet achievements each
3. Education — degree, school, year
4. Skills — grouped by category (Languages, Frameworks, Tools)
5. Optional: Summary (2 lines max), Projects, Certifications

Typography

• Name: text-2xl to text-3xl, font-bold. The only large text on the page.
• Section headers: text-sm uppercase tracking-widest font-bold — acts as visual anchors
• Company/role: text-sm font-semibold for company, font-medium for role
• Body/bullets: text-xs to text-sm, font-normal. Compact but readable.
• Dates: text-xs, text-muted-foreground, right-aligned or inline

Color Strategy

• ONE accent color for section headers, sidebar, or name. Subtle — not a rainbow.
• Dark: slate-900 or zinc-900 for body text. Never pure black.
• Accent choices: blue-700 (professional), emerald-700 (creative), slate-700 (conservative), amber-700 (warm)
• Sidebar background: muted accent like slate-50, blue-50, or a subtle tint

Rules

• ONE page. No exceptions unless explicitly asked for multi-page CV.
• NO photos unless explicitly asked (photos on resumes are culturally variable).
• NO icons for contact info — they waste space. Just text.
• NO decorative elements. Every pixel should convey information.
• USE consistent date formatting: "Jan 2023 - Present" or "2023 - Present"
• USE real-sounding content, not "Lorem ipsum." Realistic job titles, companies, and bullet points.

---

Flyers (Detailed Design Guide)

Extends the "Event Posters & Flyers" section above with deeper layout patterns, color psychology, and typographic rules for standalone promotional flyers.

Core Principles

• Impact from 3 feet away. Flyers compete for attention on bulletin boards, in stacks, on screens. The headline must PUNCH.
• Essential info only. WHAT + WHEN + WHERE + HOW (to attend/buy/register). Everything else is noise.
• Bold visual hierarchy. Three tiers: (1) Headline/event name — massive, (2) Key details — medium, (3) Fine print — small.
• Energetic composition. Flyers should feel dynamic — angled text, color blocks, overlapping elements, strong contrast.

Artboard Setup

• Standard flyer: 816x1056 (US Letter) or 794x1123 (A4)
• Half-page: 816x528 or compact 540x720
• Social/digital flyer: 1080x1080 (square) or 1080x1350 (4:5)

Layout Patterns

• Stacked bold: Giant headline top, image/graphic middle, details bottom. Reads top-to-bottom.
• Full-bleed image + overlay: Photo fills the card, semi-transparent overlay for text readability. Dramatic.
• Split composition: Color block top (headline) + white/dark bottom (details). Clean separation.
• Diagonal energy: Angled divider between image and text zones. Feels active and dynamic.
• Centered stack: Everything centered, stacked vertically. Works for elegant/minimal events.
• Typographic: No image — pure type. Giant headline, details in contrasting weight/size. Bold and editorial.

Typography

• Headline: text-5xl to text-9xl, font-extrabold or font-black, tracking-tight. ALL CAPS is encouraged.
• Date: text-xl to text-2xl, font-bold. Consider uppercase tracking-widest for emphasis.
• Details: text-sm to text-base, font-normal. Quiet but readable.
• MAX 2 text sizes for details (date + location should be similar). Headline is the outlier.

Color Psychology for Events

• Concert/party: Neon on black (emerald-400, fuchsia-500, cyan-400 on zinc-950). High energy.
• Conference/professional: Dark blue or slate on white. Clean authority.
• Community/cultural: Warm tones (amber, orange, rose) on cream or dark backgrounds.
• Sale/promotion: Red + yellow/white. Urgency colors. bg-red-600 text-white.
• Art/gallery: Monochromatic or black + one accent. Minimalist sophistication.

Rules

• NO tiny text. If the date isn't readable at arm's length, it's too small.
• NO walls of text. A flyer is NOT a brochure. Max 3-4 short text blocks.
• ALWAYS include date, time, location, and how to attend. Missing info = useless flyer.
• CONTRAST is mandatory. Text must be instantly readable over any background.

---

Restaurant / Cafe Menus

A functional document that must be beautiful, scannable, and make food sound irresistible.

Core Principles

• Scannability first. Customers scan menus in an F-pattern or Z-pattern. Category headers must be instantly visible.
• Make food the hero. The item names and descriptions should dominate — not the decoration.
• Price alignment. Prices must be easy to find but not dominant. Right-aligned, consistent formatting.
• Atmosphere through design. The menu IS the restaurant's brand. Its style should match the dining experience.

Artboard Setup

• Single page menu: 816x1056 (letter) or 794x1123 (A4)
• Folded menu (each panel): 408x528 or similar half-page
• Compact/table tent: 540x720 or 480x640
• For multi-page: create multiple artboards side-by-side

Layout Patterns

• Single column: Category by category, top to bottom. Best for short menus (< 20 items).
• Two column: Left column + right column. Maximizes items per page. Use for larger menus.
• Centered elegant: Everything centered, generous spacing. Perfect for fine dining with fewer items.
• Grid cards: Items in card-style blocks with image placeholders. Modern, casual restaurants.
• Asymmetric: One wide feature column + one narrow specials/drinks column.

Section Structure

STARTERS          <- Category header: text-lg to text-xl, font-bold, uppercase tracking-widest

Bruschetta ............... $12    <- Item name: text-sm font-semibold, price right-aligned
  Tomato, basil, balsamic         <- Description: text-xs text-muted-foreground

Burrata Salad ............ $16
  Heirloom tomato, arugula, olive oil

Typography

• Restaurant name: text-3xl to text-5xl, distinctive. This sets the tone.
• Category headers: text-lg to text-xl, font-bold, uppercase, tracking-wide. Clear dividers.
• Item names: text-sm to text-base, font-semibold. The star of each line.
• Descriptions: text-xs to text-sm, font-normal, text-muted-foreground. Appetizing but compact.
• Prices: text-sm, font-medium, right-aligned or after dot leaders.

Style by Restaurant Type

• Fine dining: Minimal, serif-feeling (use font-light + tracking-wide). Lots of whitespace. Dark bg or ivory.
• Casual/bistro: Warm tones, slightly playful. Rounded corners on sections. bg-amber-50 or bg-stone-50.
• Modern/trendy: Clean sans-serif, dark theme (bg-zinc-950), accent color for specials. Minimal ornament.
• Cafe: Light, airy. bg-white or bg-stone-50. Small illustrations encouraged.
• Bar/cocktail: Dark and moody. bg-zinc-950 or bg-slate-900. Gold or amber accents. Atmospheric.

Rules

• NO prices hidden or hard to find. Price transparency builds trust.
• NO more than 7-9 items per category. Too many choices paralyze diners.
• ALWAYS include: restaurant name, categories, item names, descriptions, prices.
• USE appetizing language: "house-made", "slow-roasted", "seasonal", "fresh" — not "good" or "tasty."
• Dietary markers (V, VG, GF) should be subtle: text-xs, after the item name, muted color.

---

Infographics / Data Visualization

A visual narrative that makes data compelling, memorable, and shareable.

Core Principles

• Story first, data second. An infographic tells a story. The data supports it. Lead with the narrative arc, not the raw numbers.
• One key insight. Every infographic should have ONE takeaway the viewer remembers. Everything else supports that insight.
• Visual encoding. Numbers become shapes, sizes, colors, positions. Never just text + numbers — translate data into visual patterns.
• Top-to-bottom flow. Infographics read like a scroll. Clear sections with clear transitions.

Artboard Setup

• Standard: 800x2400 to 1080x3200 (tall, scrollable)
• Social-friendly: 1080x1920 (9:16) or 1080x1350 (4:5)
• Presentation: 1920x1080 (landscape, one key chart)
• Use one tall artboard, NOT multiple. Infographics are single continuous pieces.

Section Flow

1. Title banner — Bold headline that frames the story. "The State of...", "How X Changed Y", "By the Numbers: Z"
2. Key stat — One massive number (text-7xl to text-9xl) that hooks attention. "73% of..." or "$4.2 Trillion"
3. Context section — 2-3 sentences explaining why this matters. text-base, max-w-xl.
4. Data sections (2-4) — Each visualizing one aspect of the data. Different visual encoding per section.
5. Comparison — Side-by-side or before/after. Shows contrast clearly.
6. Conclusion/CTA — Key takeaway restated, source credits.

Data Visualization Patterns (Using Efecto Nodes)

Since Efecto doesn't have native chart components, represent data visually with layout:

• Bar chart: Horizontal frames with width proportional to value. Label left, bar right.
• Stat cards: Large number (text-6xl font-bold) + label (text-xs uppercase). Grid of 3-4.
• Comparison columns: Two columns side-by-side, each with stacked items. Color-coded.
• Timeline: Vertical line (w-0.5 bg-border) with alternating left/right content nodes.
• Icon array: Grid of small icons (w-4 h-4) where colored vs muted represent proportions.
• Ranked list: Numbered items with bars showing magnitude. 1-5 items.

Typography

• Title: text-3xl to text-5xl, font-extrabold, tracking-tight. Sets the topic.
• Key stat: text-7xl to text-9xl, font-black. The eye-catcher.
• Section headers: text-xl font-bold. Separates data sections.
• Labels: text-xs uppercase tracking-widest font-medium. Data annotations.
• Body text: text-sm, max 2-3 lines per section. Support, not bulk.
• Source: text-xs text-muted-foreground, bottom of infographic.

Color Strategy

• One primary data color + neutral: blue-600 bars on white, emerald-500 bars on slate-50.
• Sequential: Light to dark shades of one color for ranked data (blue-200 → blue-800).
• Diverging: Two colors for comparison (emerald-500 vs rose-500, "good" vs "bad").
• Categorical: 3-4 distinct colors for different categories (blue, amber, emerald, rose).
• Background: Very subtle tint (slate-50, stone-50, zinc-50) or white. Never dark for full infographic.

Rules

• NO more than 4 data sections. After 4, attention drops sharply.
• NO raw data tables. Translate EVERY number into a visual element.
• ALWAYS cite sources (text-xs at bottom). Even "Source: Company Annual Report 2025" adds credibility.
• USE real-sounding data. "73% of remote workers prefer async communication" — not "X% of people do Y."
• NEVER crowd sections. Gap-8 to gap-12 between data blocks. Let each section breathe.

---

Invitations / Announcement Cards

A personal, often emotional piece that sets the tone for an event.

Core Principles

• Emotion first. Invitations carry feeling — celebration, elegance, excitement, warmth. The design must evoke the event's spirit.
• Essential details, beautifully arranged. WHO is hosting, WHAT the event is, WHEN, WHERE, and HOW to respond. Presented with grace.
• Memorability. One unexpected element — an oversized letter, a striking color, an elegant border — makes it stick.
• Consistency with the event. A black-tie gala invitation looks nothing like a kid's birthday party invite. Match the formality level exactly.

Artboard Setup

• Standard card: 672x480 (7" x 5") or 480x672 (5" x 7" portrait)
• Square: 540x540 or 648x648
• A5 landscape: 794x559
• Create TWO artboards: "Front" and "Back" (or "Details") for complete invitations

Layout Patterns

• Centered classic: Everything centered, generous margins. Name/event large, details smaller below. Timeless.
• Frame/border: Thin decorative border (border-2 rounded-xl with p-8 to p-12 inner padding). Content centered within.
• Split: Left half is a color block or image, right half is text. Modern and structured.
• Top-heavy: Large decorative header (color block, pattern, or image) with details in lower third.
• Minimal: Just text on a rich background color. Extreme restraint. Works for formal events.

Content Hierarchy

1. Host line (optional) — "Together with their families" or "You're invited to" — text-xs to text-sm, font-light
2. Event/name — THE centerpiece. "Sarah & James", "Annual Gala", "You're Turning 5!" — text-3xl to text-5xl
3. Event type — "Wedding Celebration", "Birthday Party", "Grand Opening" — text-sm to text-base
4. Date + time — Prominent. text-lg font-semibold. Consider ornamental formatting.
5. Venue — Name + address. text-sm to text-base.
6. RSVP — How to respond. text-xs to text-sm. "RSVP by March 15 to [e-mail]"
7. Additional info — Dress code, parking, dietary notes. text-xs text-muted-foreground.

Style by Event Type

• Wedding: Elegant, serif-feeling. Soft colors (rose-50, stone-50, amber-50). Tracking-wide for names. Minimal ornament.
• Birthday (adult): Can be bold or elegant. Dark backgrounds (zinc-900 + gold accent) or bright (fuchsia, amber).
• Birthday (kids): Bright, playful. Bold colors (yellow-400, sky-400, rose-400). Large, fun text. Rounded everything.
• Corporate: Clean, professional. Brand colors + white. Clear hierarchy. No playfulness.
• Holiday: Themed colors (red+green for Christmas, orange+black for Halloween). Warm and festive.
• Baby shower: Soft pastels (sky-100, rose-100, mint). Gentle, delicate. Lots of whitespace.

Rules

• NO clutter. An invitation should feel spacious and intentional. When in doubt, remove elements.
• NO lorem ipsum. Use realistic names ("Emma & Lucas"), real dates, real venues.
• ALWAYS include: event name, date, time, location, RSVP method.
• For weddings: names of the couple are THE design, not a detail. Make them magnificent.

---

Email Newsletters (Full Layout Guide)

Extends the "Email Headers & Newsletter Graphics" section above — this covers full newsletter layout design, not just header/hero graphics.

Core Principles

• Single column is king. Email clients are unpredictable. Single column (max-w-xl to max-w-2xl) works everywhere.
• Scannable blocks. Readers skim newsletters. Each content block should be self-contained: image/headline/excerpt/link.
• Clear visual rhythm. Consistent spacing between sections. Repeating patterns readers can predict.
• One CTA per section. Each content block should have exactly one action — "Read more", "Watch", "Register."

Artboard Setup

• Standard: 600x900 to 640x1200 (email width is typically 600px)
• Use 640 width as max — email clients clip wider layouts
• Single artboard, tall. Newsletter scrolls vertically.

Layout Patterns

• Header → Hero → Cards → CTA → Footer: Most common newsletter structure.
• Blog digest: Repeating cards (image left, text right, or stacked) for 3-5 articles.
• Single story: One large featured article with supporting images and pull quotes.
• Curated links: Numbered list of links with brief descriptions. Minimal imagery.
• Mixed: Feature story + quick links + event promo + footer.

Section Structure

HEADER — Logo left, date/issue right. bg-background, py-4 px-6. Thin bottom border.

HERO — Featured story. Large image (rounded-xl), headline below (text-xl font-bold),
  2-line excerpt, "Read more" link.

CONTENT CARDS (x3-5) — Repeating pattern:
  Image thumbnail (w-24 h-24 rounded-lg) left + headline (text-base font-semibold)
  + excerpt (text-sm) + link

DIVIDER — Simple horizontal rule (h-px bg-border) between sections.

CTA SECTION — "Subscribe", "Share", or event promo. bg-muted rounded-xl p-6, centered.

FOOTER — Unsubscribe link, company address, social icons. text-xs text-muted-foreground.

Typography

• Header: Logo text or image. text-lg font-bold.
• Headlines: text-lg to text-xl, font-bold. Clickable-feeling.
• Body/excerpts: text-sm, font-normal. 2-3 lines max per card.
• Links: text-sm font-medium text-primary. Underlined or obvious color change.
• Section labels: text-xs uppercase tracking-widest font-semibold text-muted-foreground.
• Footer: text-xs, text-muted-foreground.

Rules

• MAX width 640px. Never wider.
• NO complex layouts. Two columns MAX, and prefer single column.
• ALWAYS include: header with branding, content sections, unsubscribe link, footer.
• EVERY content card needs a clear action link. Don't make readers guess where to click.

---

Business Documents / Reports

Professional business documents — structured, authoritative, and information-rich.

Core Principles

• Credibility through structure. A well-organized document builds trust before the reader processes content.
• Dense but navigable. Business documents carry substantial text. The design's job is wayfinding.
• Professional restraint. No flashy design. Clean typography, consistent spacing, subtle accents.
• Hierarchy is everything. Title → Section → Subsection → Body → Caption. Five distinct visual levels.

Artboard Setup

• US Letter: 816x1056
• A4: 794x1123
• For multi-page documents: multiple artboards, same dimensions, positioned vertically
• Name pages: "01 — Cover", "02 — Executive Summary", "03 — Analysis"

Document Types

Report / White Paper:

• Cover page: Title (text-4xl font-bold), subtitle, author, date, company logo
• TOC (optional): Section numbers + titles + page refs
• Sections: Large headers (text-2xl font-bold) + body text (text-sm) + call-out boxes

Proposal:

• Cover: Project name + client name + date. Professional and tailored.
• Problem → Solution → Approach → Timeline → Pricing → Terms

Brochure:

• Two or three column layout
• Feature boxes: bg-muted rounded-xl p-6 with icon + heading + description
• Back page: contact info, location, website

One-pager / Fact Sheet:

• Everything on ONE page. Maximum information density.
• Header band with title + logo, 2-3 column body with stat boxes

Typography

• Document title: text-3xl to text-4xl, font-bold. Cover page hero.
• Section headers: text-xl to text-2xl, font-bold. Clear section breaks.
• Subsection headers: text-base to text-lg, font-semibold.
• Body text: text-sm, font-normal, leading-relaxed. Readable paragraphs.
• Captions: text-xs, text-muted-foreground, italic. Under figures/tables.

Structure Elements

• Pull quote: bg-muted p-6 rounded-xl, text-lg font-medium, border-l-4 border-primary
• Stat box: bg-primary text-primary-foreground p-4 rounded-xl, large number + label
• Table: Full-width, header row bg-muted, alternating row stripes, text-xs to text-sm
• Dividers: h-px bg-border between major sections

Rules

• BODY TEXT must be text-sm with leading-relaxed. Tight leading is exhausting.
• MAX 2 columns for body text. Single column is safest for long-form reading.
• ALWAYS include: title, date, author/company, section headers, page structure.
• FIGURES and TABLES get captions: "Figure 1: Monthly active users, Jan-Dec 2025"
• NO decorative elements. Every visual element should convey information or improve navigation.

---

General Graphic Design Tips

Composition

• Visual hierarchy in 3 seconds. Squint at your design — can you tell what's most important? If not, increase the contrast between primary, secondary, and tertiary elements.
• Rule of thirds. Place key elements on intersection points, not dead center (unless centering is intentional for symmetry).
• Whitespace is structure. Padding and gaps do more work than borders and dividers. gap-8 to gap-16 between sections.
• Anchor elements. Every composition needs a visual anchor — the element your eye goes to first. Make it dramatically larger, bolder, or more colorful than everything else.

Color for Graphics

• 3-color rule. One dominant, one supporting, one accent. More than 3 and the design feels busy.
• 60-30-10 split. 60% dominant (background), 30% secondary (containers, supporting elements), 10% accent (CTAs, highlights).
• Test at 50% zoom. If the design still reads clearly at half size, the contrast is working.

Typography for Graphics

• Two fonts max. One for headlines, one for body. Same font in different weights also works.
• Size contrast matters. Headlines should be at least 2x the size of body text. text-6xl headline with text-2xl body, not text-4xl with text-3xl.
• Tracking for uppercase. Always add tracking-wide or tracking-widest to uppercase text — it looks cramped otherwise.

Format Quick Reference

Asset	Size	Key Rule
Presentation	1920x1080	One idea per slide, min text-3xl
Pitch Deck	1920x1080	10 slides, big numbers, minimal text
Event Poster	1080x1350	What + When + Where + CTA
Email Header	600x200	Brand + one line, 600px max
Email Hero	600x400	One CTA, simple layout
Blog Hero	1200x675	Atmospheric, optional text
OG Image	1200x630	Title + brand, works at 300px
Certificate	1400x1000	Formal, centered, generous whitespace
Business Card	336x192 / 672x384	2 colors max, 3-level hierarchy, front+back
Resume	816x1056	ONE page, scannable in 6 seconds, one accent
Flyer	816x1056	Headline PUNCHES, WHAT+WHEN+WHERE+HOW
Menu	816x1056	Scannable categories, prices visible, appetizing
Infographic	1080x3200	One key insight, visual data encoding, top-to-bottom
Invitation	672x480	Emotion first, match formality level exactly
Newsletter	640x1200	Single column, max 640px, scannable blocks
Document	816x1056	5-level hierarchy, professional restraint