| name | pitch-deck |
| description | Pitch deck writing: investor narrative, slide-by-slide structure, financial ask framing, market sizing (TAM/SAM/SOM), and traction slide best practices |
Pitch Deck Skill
When to activate
- Writing or refining an investor pitch deck (seed, Series A, B)
- Building a narrative arc for a fundraising story
- Calculating and presenting market size (TAM/SAM/SOM)
- Designing a traction slide that shows the right metrics
- Preparing for investor Q&A on the deck
- Reviewing a draft deck for structural or narrative gaps
When NOT to use
- Financial modelling for the deck — use the dcf-model or financial-plan skill first, then summarise
- Creating investor update emails — different format and audience
- Internal strategy decks — different structure and goals
- Marketing decks or sales presentations — different persuasion logic
Instructions
Pitch deck structure
Build a pitch deck outline for [company].
Company: [name + one-line description]
Stage: [pre-seed / seed / Series A / Series B]
Raise amount: $[X]
Current traction: [ARR / users / key metrics]
Investor type: [VC / angel / strategic]
Deck structure (10-12 slides):
1. TITLE SLIDE
- Company name + tagline (max 10 words)
- Your name + date
- Not: a list of features
2. THE PROBLEM (1-2 slides)
- Who has the problem? (specific person, specific situation)
- How do they solve it today? (the incumbent / workaround)
- What's wrong with the current solution? (cost, friction, risk)
Rule: make the investor feel the pain, not just understand it intellectually
3. THE SOLUTION (1 slide)
- How you solve it differently
- Product screenshot or demo GIF (if B2B SaaS)
- One-line: "X for Y" or "We do X so that Y can Z"
Rule: show, don't just tell
4. MARKET SIZE (1 slide)
- TAM (total addressable market)
- SAM (serviceable addressable market — your realistic reach)
- SOM (serviceable obtainable market — your 3-5 year target)
Rule: bottom-up is more credible than top-down; show your math
5. BUSINESS MODEL (1 slide)
- How you charge (per seat / usage-based / commission / subscription)
- Price point and unit economics (LTV / CAC ratio, payback period)
- Revenue today: [ARR / MRR]
6. TRACTION (1-2 slides)
- The metrics that show PMF: growth rate, retention, engagement
- 3 "hockey stick" metrics, not 10 mediocre ones
Rule: investors look for rate of change, not absolute numbers
7. GO-TO-MARKET (1 slide)
- How you acquire customers today
- What's working (unit economics on the channel)
- What you'll do with the capital to scale acquisition
8. COMPETITION (1 slide)
- 2x2 matrix: your differentiation axes
- Named competitors + where you win
Rule: "no one does what we do" is a red flag — shows poor market awareness
9. TEAM (1 slide)
- Why this team, for this problem, right now?
- Relevant experience (not full CVs)
- Any advisors who add credibility
10. FINANCIALS (1 slide)
- 3-year projection (revenue, headcount, burn rate)
- Key assumptions (CAC, LTV, growth rate)
- Path to profitability or next raise
11. THE ASK (1 slide)
- Raising: $[X]
- Use of funds (% by function: engineering / sales / marketing)
- Milestones this funding achieves
- What does success look like in 18 months?
Build the full slide-by-slide outline for my company.
