product-description-writer

name	product-description-writer
description	Write compelling, SEO-optimized product descriptions that convert browsers into buyers
allowed-tools	["Read","Write","Grep"]
effort	low

When to activate

• Writing new product descriptions for D2C storefront
• Rewriting manufacturer descriptions for better conversion
• Creating A/B copy variants for testing
• Optimizing descriptions for SEO keywords
• Adapting descriptions for different audiences or channels

When NOT to use

• For marketplace listings with strict templates (use marketplace-lister)
• For technical specification sheets
• For packaging copy

Instructions

1. Research the product. Gather specs, materials, dimensions, use cases, and target audience.
2. Identify SEO keywords. Primary keyword + 3-5 secondary keywords from search volume data.
3. Write headline. Benefit-driven, include primary keyword, under 60 characters.
4. Craft opening paragraph. Hook with the problem it solves; weave in primary keyword naturally.
5. Build feature-benefit pairs. Each feature maps to a customer benefit — "X means you can Y."
6. Add social proof cues. Reference review themes, awards, or usage statistics if available.
7. Close with CTA. Urgency or value-driven call to action. Keep total length 150-300 words.

Example

Headline: "Stay Hydrated All Day — 32oz Insulated Water Bottle"

Opening: "Tired of lukewarm water ruining your workout? The BrandX Premium keeps drinks ice-cold for 24 hours..."

Feature-Benefit:
• Double-wall vacuum insulation → "Your water stays cold from morning yoga to evening run"
• 18/8 stainless steel → "No metallic taste, no plastic chemicals — just clean, crisp water"