valeria-adiatullina

Guide users through the complete behavioral design cycle — from defining a target behavior to diagnosing barriers, designing interventions, testing, and scaling. Draws on published frameworks for process design (DECIDE, SIDE), barrier diagnosis (COM-B, 3B, Fogg B=MAP, CREATE), intervention design (EAST, MINDSPACE, BCW), sustained motivation (SDT), and ethics (APEASE). Also guides experiment design, results analysis, and scaling. For UX researchers, product managers, and behavioral designers.