gtm-signal-to-engineering-artifact-conversion

name	gtm-signal-to-engineering-artifact-conversion
description	Convert external GTM signals (LinkedIn posts, conference programme pages, industry pages) into engineering-first ACE artifacts, then derive wiki and GTM updates with explicit evidence boundaries.
version	1.0.0
category	workspace-hub-learned
tags	["gtm","engineering","wiki","linkedin","conference-signals","parallel-agents"]
applies-to	["hermes","claude","codex"]
trigger	manual
auto_execute	false

GTM Signal -> Engineering Artifact Conversion

Use when the input is an external market/content signal (LinkedIn post, conference programme, industry page) and the user wants ACE GTM/wiki work updated without drifting into hype.

Core rule

Treat public posts/programmes as:

• topic signals
• market-interest validation

Do NOT treat them as:

• design evidence
• standards basis
• numerical criteria source

Always convert the signal into an engineering artifact first, then derive GTM/web copy later.

When to use

• User shares LinkedIn posts and asks to "add this to GTM"
• User shares conference programme pages and asks what can be extracted
• User wants new ACE capability areas added from market signals
• User wants llm-wiki updates tied to LNG/FOWT/marine/offshore themes

Proven workflow

1. Extract only supported signal content

Use browser tools to capture:

• exact session/topic titles
• explicit themes named on-page
• what is clearly stated vs inferred

Summarize in two buckets:

• useful signal
• not enough for engineering claims

2. Check existing GTM and wiki coverage

Read the current ACE docs first:

• docs/gtm/capability-map.md
• docs/gtm/client-conversion-pipeline.md
• docs/gtm/linkedin-content-calendar.md
• docs/gtm/core-engineering-work-conversion.md

For wiki work, inspect:

• target wiki index.md
• target wiki log.md
• related entity/concept/source pages already present

3. Convert to engineering-first deliverables

Before drafting posts or website copy, create one or more of:

• engineering scope note
• method note
• screening packet outline
• enhancement backlog
• concept/synthesis wiki page

Good examples from this session:

• docs/gtm/fowt-engineering-scope.md
• docs/gtm/installation-analysis-method-note.md
• docs/gtm/marine-terminal-engineering-scope.md
• docs/gtm/lng-berth-operability-framing.md

4. Keep capability boundaries explicit

Every new scope note should include:

• what ACE can do now
• what requires project-specific inputs
• what needs deeper tools or partners
• can-say-now / cannot-claim-yet

Examples learned here:

• FOWT: near-term claim = RAFT + MoorPy screening, not full WEIS/OpenFAST certification-grade design
• installation analysis: segmented hydrodynamic loading is an enhancement path, not a current implemented baseline unless code/workflow exists
• marine terminals: LNG conference programmes justify topic relevance only; real terminal conclusions require vessel, berth, metocean, transfer, and criteria data

5. Update the wiki as a concept cluster, not a one-off page

For new domains, create:

• one source page for the signal itself
• one synthesis concept page
• 2-3 follow-on concept pages if the cluster is already justified

For marine terminals, the proven cluster was:

• source: lng2026-tp04-shipping-marine-port-operations.md
• concept: lng-marine-terminal-engineering.md
• follow-ons:
  • lng-berth-operability.md
  • lng-transfer-system-envelope.md
  • fsru-marine-terminal-interface.md

Update:

• index.md
• log.md
• related existing pages for cross-links

6. Then update GTM docs

After the engineering artifact exists, update GTM docs with engineering-first wording:

• capability line in capability-summary.md
• discipline row + overlay in capability-map.md
• service line and audience in client-conversion-pipeline.md
• reserve post idea in linkedin-content-calendar.md
• workstream entry in core-engineering-work-conversion.md

Parallel-agent pattern

Use parallel subagents when the two tracks are independent:

1. wiki expansion
2. GTM doc integration

Then use parallel subagents again for derived scope-note drafting.

Recommended pairings:

• Wave 1:
  • agent A: deepen wiki cluster
  • agent B: update GTM docs
• Wave 2:
  • agent A: draft engineering scope note
  • agent B: draft buyer-usable framing note

Output pattern that worked well

For any new capability area, produce this ladder:

1. signal/source summary
2. wiki concept cluster
3. GTM capability integration
4. engineering scope note
5. buyer-facing framing note
6. only later: website page or LinkedIn post

Pitfalls

• Do not let conference pages become pseudo-standards
• Do not claim implemented modeling fidelity that is only proposed
• Do not add generic marketing language before the engineering note exists
• In this repo, knowledge/wikis/* may be gitignored; remember future commits may require git add -f
• Re-read files after subagent edits before further patching to avoid stale-context mistakes

Reusable summary

If the user says “add this external post/page to GTM,” the safest, highest-value response is:

• extract supported signals
• create engineering-first notes
• expand the wiki cluster
• then update GTM docs with explicit evidence boundaries