| name | brand-guidelines |
| description | Identidad visual y editorial de Linea Directa para generacion de videos. Colores, mascota PhoneMascot, tono de marca, tipografia y defaults de composicion. Usala al generar escaletas, escribir copy o tomar decisiones creativas. |
Brand Guidelines — Linea Directa
Visual and editorial identity for all Linea Directa video content.
Visual identity
| Token | Value | Usage |
|---|
| Primary | #CC3333 | Accent line, labels, CTA highlights |
| Secondary | #225050 | Supporting elements, dark teal |
| Background | #FFFFFF | Scene backgrounds |
| Foreground | #1A1A1A | Body text |
| Foreground mid | #888888 | Secondary text |
| Font (body) | Arial, Helvetica, sans-serif | All non-code text |
| Font (mono) | JetBrains Mono | Terminal scenes, code blocks |
PhoneMascot
The mascot is a button phone with 3x3 keypad, handset, cable, and 4 wheels — faithful to the real Linea Directa logo.
- Always visible in linea-directa theme (
mascot.show: true)
- Corner watermark: scale 0.5, opacity 0.7, bottom-right
- Animations by scene context:
"entry" — intro scenes (roll-in + handset lift + idle)"idle" — callout, outro (gentle breathing)"dial" — terminal scenes (keypad interaction)"ring" — alerts, attention moments
- Use
darkBg prop on dark backgrounds (terminal scenes)
Tone and language
- Default language: Spanish (Spain)
- Tone: professional but approachable — no jargon
- Address audience as "tu" (informal)
- CTA style: direct and benefit-oriented ("Calcula tu precio", "Protege tu coche")
- Write like a creative director, not a feature list — every word earns its place
Copy density limits
| Element | Max words |
|---|
| Hero title | 8 |
| Benefit item | 12 |
| CTA text | 5 |
| Callout text | 20 |
| Pricing note | 8 |
Terminal scenes (linea-directa theme)
- Dark terminal on radial gradient background
- Claude label color: #C15F3C (warm orange, not blue)
- Command text: light gray #e0e0e0 (not green)
- Status bar: dark #111111
Composition defaults
- Theme: always
"linea-directa" unless user requests otherwise
- Tutorials: 1280x720, 30fps
- Product shorts: 1080x1920, 30fps
- Transition:
"none" by default; use "fade" for premium feel
- Label: "Linea Directa · Claude Code"
- Accent line: solid #CC3333 (not gradient)
Emotional arc
Every video follows a tension-release structure:
- Hook (hero/intro) — provocation or bold claim, max 8 words, create curiosity
- Problem/tension (callout/custom) — name the pain, be specific
- Solution/release (benefits/terminal) — show the answer, proof over promises
- Social proof/pricing (pricing/benefits) — reinforce with numbers
- CTA close (cta) — one clear action, max 5 words
Scene flow rules
- NEVER repeat the same scene type consecutively — e.g. two
hero or two callout in a row is forbidden. Use the full variety of available types.
- Alternate energy: high (hero, pricing) then low (benefits, callout)
- Lead with surprise — first scene breaks expectations
- Shorts: 3-6 scenes, 4 is the sweet spot
- Tutorials: 60-180s total; shorts: 15-30s total
