| name | lead-enrichment |
| displayName | Lead Enrichment |
| tagline | Automatically enrich leads with company data, contact details, and social profiles from your CRM. |
| description | Enriches incoming leads by pulling company info, contact details, firmographics,
and social profiles from CRM sources like HubSpot and Salesforce. Matches leads
against existing contacts, fills in missing fields, and scores them for sales
readiness. Helps sales teams focus on the highest-value prospects.
|
| department | ["Sales","Revenue Operations"] |
| use_cases | ["Lead Management","Data Enrichment","Sales Automation"] |
| tools_required | ["HubSpot MCP","Salesforce MCP"] |
| agents_compatible | ["Claude / Claude Code","Cursor","Windsurf","ChatGPT","Any MCP-compatible agent"] |
| author | Webrix |
| verified | true |
| updatedAt | "2026-05-08T00:00:00.000Z" |
| version | 1.0.0 |
| exampleInput | New lead: jane.doe@acmecorp.com
Enrich with company data, LinkedIn profile, and deal history.
|
| exampleOutput | Lead Enrichment Report — jane.doe@acmecorp.com
CONTACT
Name: Jane Doe
Title: VP of Engineering
Company: Acme Corp
LinkedIn: linkedin.com/in/janedoe
COMPANY
Industry: SaaS / B2B
Size: 250-500 employees
Revenue: $45M ARR
Location: San Francisco, CA
SCORING
Lead Score: 85/100 (Hot)
Reason: VP-level, matching ICP, recent funding round
|
Lead Enrichment
Automatically enrich leads with company data, contact details, and social profiles from your CRM.
Integrations: HubSpot, Salesforce
When to Use
- A new lead comes in and needs company and contact data
- The user wants to enrich a batch of leads from a CSV or CRM list
- Sales teams need lead scoring based on firmographic data
- The user mentions "enrich lead", "lead data", or "company lookup"
Steps
Step 1: Identify the Lead
Collect the lead's email address or domain to begin enrichment.
Step 2: Pull CRM Data
Query HubSpot or Salesforce for existing contact records, deal history, and activity.
Step 3: Enrich with External Data
Fill in missing fields: company size, industry, revenue, social profiles, and recent news.
Step 4: Score the Lead
Apply a scoring model based on ICP fit, engagement signals, and deal potential.
Output
Deliver:
- Enriched contact record with all available fields
- Lead score with reasoning
- Recommended next action for sales team
