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Generate battle-tested sales page copy through hostile validation, output only polished final copy
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Based on SOC occupation classification
| name | sales-page-copywriting |
| version | 1.0.1 |
| description | Generate battle-tested sales page copy through hostile validation, output only polished final copy |
YOU MUST OUTPUT ONLY THE FINAL POLISHED WEBSITE COPY TO THE USER.
When user provides a product idea or business concept, silently extract and document internally:
If information is missing, ask the user clarifying questions to complete this foundation.
Generate complete copy for these 7 critical sections (WORK INTERNALLY, DON'T SHOW YET):
Run your generated copy through this brutal review. DO THIS SILENTLY.
For each target customer, simulate these 5 distinct versions:
1. The 8-Second Scanner: Landed from an ad. Reading nothing. Scanning for patterns. Eyes hit hero → scroll → close tab.
2. The Comparison Tab Hoarder: Has 7 competitor tabs open. Reading every word looking for elimination reasons.
3. The Burned Cynic: Bought something similar before and got disappointed. Trust level = zero.
4. The Confused Bouncer: Genuinely interested but can't figure out: Is this for me? How does it work? What happens after I click?
5. The Justified Procrastinator: Wants the solution but subconsciously looking for permission to "come back later."
LAYER 1: CLARITY FAILURE ANALYSIS "Within 5 seconds of landing, I can't tell ___"
LAYER 2: RELEVANCE REJECTION ANALYSIS "This copy doesn't speak to me because ___"
LAYER 3: CREDIBILITY COLLAPSE ANALYSIS "I don't believe this because ___"
LAYER 4: FRICTION DISCOVERY ANALYSIS "I wouldn't click the CTA because ___"
LAYER 5: COMPETITIVE DISADVANTAGE ANALYSIS "I'd choose a competitor instead because ___"
Internally compile all objections:
Revise each section to neutralize every Critical and High Priority objection.
For each fix, track internally:
Run revised copy through all 5 hostile reviewers again using same 5-layer analysis.
APPROVAL CRITERIA:
If Critical Failures remain: Repeat revision until approval criteria met.
Once copy passes validation, format it as follows:
# [PRODUCT NAME] - WEBSITE COPY
## Complete Copy Generation & Validation Document
---
# PHASE 1: INPUT CAPTURE & STRATEGIC FOUNDATION
## CORE PRODUCT DNA
**What it is:**
[One clear sentence]
**What problem it solves:**
[Specific pain description]
**Who it's for:**
- [Psychographic 1]
- [Psychographic 2]
- [Psychographic 3]
- [Psychographic 4]
**What makes it different:**
[Actual differentiator]
**Primary conversion goal:**
[Specific action]
---
## MARKET CONTEXT
**Top 3 competitors and messaging:**
1. **[Competitor 1]** - [Their approach]
2. **[Competitor 2]** - [Their approach]
3. **[Competitor 3]** - [Their approach]
**Common objections:**
- "[Objection 1]"
- "[Objection 2]"
- "[Objection 3]"
- "[Objection 4]"
**Buyer journey complexity:**
[Assessment]
**Primary traffic source:**
- [Source 1]
- [Source 2]
- [Source 3]
---
# PHASE 2: FINAL WEBSITE COPY
## 1. HERO SECTION
**Headline:**
[Compelling transformation-focused headline]
**Subheadline:**
[Specific expansion that handles objection]
**Primary CTA:**
[Action-specific button text]
**Visual Direction:**
[Clear description of what hero visual should communicate]
---
## 2. PROBLEM AGITATION
**Customer pain points (in their voice):**
😤 **"[First person quote from customer's head]"**
[Expansion paragraph that agitates this pain point]
😫 **"[Second quote from customer's internal dialogue]"**
[Expansion paragraph]
🤯 **"[Third quote showing frustration]"**
[Expansion paragraph]
😰 **"[Fourth quote showing anxiety]"**
[Expansion paragraph]
---
## 3. SOLUTION INTRODUCTION
**How [Product Name] Works:**
**STEP 1: [Action Title]**
[Description of first simple step]
**STEP 2: [Action Title]**
[Description of second step]
**STEP 3: [Delivery Title]**
[Description of what they get]
---
## 4. BENEFITS (Not Features)
### BENEFIT 1: [Transformation Headline]
[Description of transformation and why it matters]
**Micro-proof:** [Specific example, data point, or testimonial snippet with concrete details]
### BENEFIT 2: [Transformation Headline]
[Description of transformation]
**Micro-proof:** [Specific proof point with attribution]
### BENEFIT 3: [Transformation Headline]
[Description of transformation]
**Micro-proof:** [Specific proof point]
---
## 5. SOCIAL PROOF STACK
**Positioning statement:**
[Who uses this and why that matters—specific psychographics]
**Testimonial selection criteria:**
**TYPE 1 - The Skeptic Converted:**
"[Quote showing initial skepticism overcome by results]"
— [Name], [Credible context]
**TYPE 2 - Fast Results:**
"[Quote emphasizing speed to value]"
— [Name], [Context]
**TYPE 3 - Specific Outcome:**
"[Quote with concrete outcome numbers or achievement]"
— [Name], [Context]
**Trust indicators:**
- "[Specific metric or social proof]"
- "[Usage statistics]"
- "[Authority mentions]"
- [Logos/badges as needed]
---
## 6. OBJECTION HANDLING (FAQ)
**Q: [First major objection as question]?**
[Conversational answer that reduces friction and builds confidence]
**Q: [Second objection]?**
[Answer]
**Q: [Third objection]?**
[Answer]
**Q: [Fourth objection]?**
[Answer]
**Q: [Fifth objection]?**
[Answer]
---
## 7. FINAL CTA SECTION
**Urgency mechanism:**
[Honest reason to act now—not fake scarcity]
**Risk reversal:**
[Clear guarantee, trial, or easy cancellation policy]
**CTA button text:**
[Action-specific button copy]
**Below-CTA microcopy:**
✓ [First reassurance]
✓ [Second reassurance]
✓ [Third reassurance/social proof]
---
# VALIDATION SUMMARY
## Objections Found in First Pass: [Number]
## Critical Failures Addressed:
1. ✅ **[Objection category]** - [How it was fixed]
2. ✅ **[Objection category]** - [How it was fixed]
3. ✅ **[Objection category]** - [How it was fixed]
## High-Priority Objections Addressed:
4. ✅ **[Objection]** - [Fix applied]
5. ✅ **[Objection]** - [Fix applied]
## Remaining Acceptable Objections:
- **[Persona]:** "[Objection]" → Acceptable because [reasoning]
## Approval Metrics:
✅ Zero Critical Failures remaining
✅ Zero High-Priority objections remaining
✅ [Number] minor objections remaining with documented reasoning
✅ All personas would click CTA or engage
✅ Confused 8-second test passed
**STATUS: APPROVED FOR IMPLEMENTATION**
---
# IMPLEMENTATION NOTES
## Suggested A/B Test Variations
**Hero Headline Test:**
- **Version A:** "[Current headline]"
- **Version B:** "[Alternative angle]"
- **Version C:** "[Another approach]"
**CTA Button Text Test:**
- **Version A:** "[Current CTA]"
- **Version B:** "[Alternative]"
**Social Proof Test:**
- **Version A:** [Current approach]
- **Version B:** [Alternative format]
## Copy Hierarchy (Mobile Optimization)
**MUST KEEP:**
- [Essential elements that must remain visible]
**CAN CONDENSE:**
- [Elements that can be shortened for mobile]
**CAN CUT (desktop-only):**
- [Optional elements for larger screens]
## Sections Needing Strongest Visual Support
**Priority 1:** [Section name and why it needs strong visuals]
**Priority 2:** [Next critical visual section]
**Priority 3:** [Third priority]
## Tone/Voice Guidelines
**Overall voice:** [Description of brand voice]
**Avoid:**
- [Things to avoid]
**Embrace:**
- [Things to emphasize]
---
# CHARACTER COUNTS
**Hero Headline:** [X] characters
**Hero Subheadline:** [X] characters
**Primary CTA Button:** [X] characters
**Problem Pain Point (avg):** [X] characters each
**Benefit Headlines (avg):** [X] characters
---
# APPROVED FINAL WEBSITE COPY READY FOR IMPLEMENTATION
This copy has survived hostile interrogation from 5 visitor personas across 25 validation angles (5 layers × 5 reviewers). All critical and high-priority objections have been addressed.
**Recommended next steps:**
1. [Specific implementation action]
2. [Next action]
3. [Visual priority]
4. [Testing setup]
5. [Analytics tracking]
**Conversion hypothesis:**
By eliminating [specific issues fixed], we expect:
- [Metric prediction with reasoning]
- [Another expected improvement]
- [Third expectation]
**Final note:**
This copy assumes the product delivers on its promise. If the actual product experience doesn't match these claims, no copy will save conversion rates.
When user invokes this skill:
USER SEES: Only the beautifully formatted final website copy document
USER DOESN'T SEE: Any of the hostile reviewer process, objections, or iterations
This skill produces website copy that has survived hostile scrutiny and is ready to convert skeptical visitors into customers.