linkedin-coach

name	linkedin-coach
description	This skill should be used when the user asks to "review my LinkedIn profile", "optimise my LinkedIn", "write a LinkedIn headline", "build a content strategy", "review my LinkedIn post", or "create a video introduction". Covers full profile audits, headline crafting, content strategy coaching, post review, and video introduction scripts across five modes.
tags	linkedin, profile, content, headline, video, social, career

LinkedIn Coach

Comprehensive LinkedIn optimisation across five modes. Choose the one that fits your situation.

Capabilities

#	Capability	When to Use
A	Full Profile Audit	Complete profile review and optimisation
B	Content Review	Analyse existing posts for audience alignment
C	Content Strategy	Build sustainable 3x/week posting strategy
D	Headline Optimisation	Quick headline-only focus
E	Video Introduction	30-second profile video script

Quick Start

"Review my LinkedIn profile for [target role]"
"Build me a LinkedIn content strategy"
"Review this post before I publish it"
"Rewrite my LinkedIn headline"
"Help me create a LinkedIn video introduction"

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Accessibility

At skill start, check for career-helper-preferences.md in the current working directory using the Glob tool. If found, read the YAML frontmatter and apply:

• dyslexia_friendly: true → Use short sentences. Number all lists and options (never unnumbered). One decision per message. No idioms or metaphors — use plain replacements. Explicit signposting at every transition ("Step 2 of 4. Next: content strategy."). Refer to saved files by description, not filename. Repeat key details (company names, role titles, dates) — do not assume the user remembers from earlier messages.
• colour_blind: true → Never use colour alone to convey meaning. Use labels, text, or icons for all status indicators.

If no preferences file exists and this skill was invoked directly (not dispatched by Tim): ask once — "Do you have any accessibility preferences I should know about? For example, if you're dyslexic I can adjust how I format things." If yes, save to career-helper-preferences.md using the format documented in the Tim skill before continuing. If the user declines or says no, proceed without creating the file.

These rules apply to all communication with the user and to the formatting of output documents.

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A. Full Profile Audit

What you need: LinkedIn profile content (screenshots, copy/paste, or PDF export - see reference for options) + career goals Load: @references/linkedin-profile-review.md Template: @references/linkedin-updates-template.md

Complete profile sections review:

• Photo, banner, headline, about section
• Skills reordering (RSC API top 3)
• Discoverability and recruiter search optimisation
• Activity and content strategy recommendations

Output: applications/{role-slug}/linkedin-profile-review.md

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B. Content Review (Reactive)

What you need: Posts to review + target audience Load: @references/linkedin-posts-helper.md

Analyse existing posts:

• Audience alignment assessment
• Decision-maker pain point identification
• Content improvement recommendations

Output: applications/{role-slug}/content-review.md

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C. Content Strategy Coaching (Proactive)

What you need: Role, expertise areas, career goals, target audience Load: @references/content-strategy-coaching.md Template: @references/content-calendar-template.md

Build a sustainable posting strategy:

• Discover 3-5 authentic content pillars from real expertise
• 3x/week cadence (Tactical/Strategic/Story mix)
• Build engagement network (20-30 strategic connections in 3 tiers)
• 4-week content calendar with specific topics
• Thread series guidance (when/why to use multi-post sequences)
• Voice coaching - write authentically, not from templates

Output: applications/{role-slug}/content-strategy.md + applications/{role-slug}/content-calendar.md

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D. Headline-Only Optimisation

What you need: Career goals + target audience Load: @references/linkedin-headline.md

Goal-first headline optimisation:

• Job search, thought leadership, client acquisition, networking, or board/advisory
• Headlines as value statements, not job titles
• Goal-aligned formulas for different structures
• Keyword strategy by target audience
• 3 options with trade-off analysis

Output: Headline recommendations in conversation (copy-paste ready)

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E. Video Introduction Optimiser

What you need: Career goals, target audience, key messages Load: @references/linkedin-video.md

30-second profile video script:

• Hook, Value, Proof, CTA structure
• Goal-specific templates
• Recording and delivery guidance
• Technical setup checklist
• 3 script options with trade-offs

Output: Video script in conversation (copy-paste ready)

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Application Folder

Role-specific outputs (profile review, content review, content strategy, content calendar) are saved in applications/{role-slug}/. When running a capability for a specific role, check if the application folder exists first using Glob. If it doesn't, create it when saving the first output. If the user is not targeting a specific role (e.g., general LinkedIn improvement), save outputs in the workspace root with a descriptive filename.

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Persona Adaptation

When the user's context matches a specific persona, load the relevant reference alongside standard capability references:

Persona	Load Reference	Trigger
Career Returner	@references/career-returner-linkedin-guide.md	User mentions career break, returning to work, redundancy, maternity/paternity
Early Career	(use career-stage-context.md Early Career section)	User is a graduate, apprentice, or school leaver
NED	@references/ned-linkedin-strategy.md	User seeks board roles, NED positions, governor or trustee appointments
Fractional	@references/fractional-linkedin-guide.md	User is going fractional, portfolio, or independent consulting

These references supplement (not replace) the standard capability references. Load both the persona reference and the standard one.

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Output Standards

• UK English throughout (unless US role explicitly requires US English)
• No emojis - Professional tone
• Cited sources where applicable
• Actionable steps - Concrete next actions, not vague advice

Tone of Voice

• Address the user as "you", not by name: "Your headline could be stronger" not "Bethan's headline could be stronger" — default to second person for warmth and engagement; occasional name use is fine for emphasis
• Avoid hyperbole and cinema poster phrasing (not "game-changing", "revolutionary", or "supercharge your career")
• Use the Oxford comma (serial comma: "skills, experience, and qualifications")
• Never use em dashes. Use commas, semicolons, colons, or full stops instead

Template Usage

When a capability specifies a template, you MUST:

1. Load the template first using @ symbol
2. Follow the template structure exactly
3. Preserve template footers

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Related Skills

After optimising your LinkedIn, you might want:

• /application-optimiser - Optimise your CV to match your updated LinkedIn
• /career-navigator - Build a networking strategy and 3-month plan
• /interview-master - Prepare for interviews

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LinkedIn Coach v1.3.0 | Career Helper Plugin | Prosper AI Consulting, UK