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Plan graphic assets and campaign systems — visual direction, brand alignment, deliverables.
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| name | graphic-design-planner |
| type | planner |
| description | Plan graphic assets and campaign systems — visual direction, brand alignment, deliverables. |
| version | 0.1.0 |
Plan graphic deliverables before production work begins.
When I need to produce graphic assets or a campaign system but the visual direction, format requirements, and production specs are not yet settled, I want a concrete graphic design direction and production plan before asset creation begins, so I can avoid the expensive cycle of revising half-finished work when brand requirements, channel specs, or export rules surface too late.
graphic-design-critic instead.graphic-design-critic: After the graphic asset or campaign system exists, use it to audit the result and surface real risks.design-partner: Use this when the unresolved problem is more about broader design direction before production-specific planning.| User's Situation | What Happens | What They Leave With |
|---|---|---|
| Has requirements but no visual direction or production specs | The skill defines concept direction, asset matrix, channel specs, and export rules | A production-ready plan with named visual direction and handoff package definition |
| Has multi-channel or multi-stakeholder conflicts | The skill makes format, color, and brand tradeoffs explicit and sets decision checkpoints | Agreed production direction with documented tradeoffs |
| Has failed graphic-design-critic findings | The skill converts hierarchy, legibility, or brand gaps into remediation tasks | A targeted fix plan with evidence-linked remediation steps |
graphic-design-critic.design-partner.Apply the shared research-backed workflow before producing a plan:
design-skills/shared-design-core/.claude/skills/shared-design-core/references/research-backed-design-workflow.md
Before Phase 1:
Reference Inventory from brand sources, prior assets, user examples, public research-only references, channel specs, style vocabulary, anti-patterns, and missing evidence.Design Memory Notes for durable concept, typography, color, layout, asset-system, and export decisions.After defining the asset matrix and visual direction, determine which executor backend should generate each asset. Apply these signals:
| Signal | Route To | Reason |
|---|---|---|
| Social media graphics (Instagram, LinkedIn, Twitter/X) | gemini-image-executor | Atmospheric quality, platform-ready PNG |
| Event posters, flyers | gemini-image-executor | Organic depth, visual richness |
| Hero/marketing images | gemini-image-executor | Natural atmosphere, dimensional feel |
| Product feature showcases | gemini-image-executor | Atmospheric backgrounds, organic gradients |
| Data visualizations, statistical charts | infographic-executor | Data integrity, accessibility, editability |
| Brand guidelines, style sheets | graphic-design-executor | Precision, verifiable values, editability |
| Infographics with data claims | infographic-executor | Proportional accuracy, accessible text, citations |
| Icons, logos | graphic-design-executor | Scalability, vector precision |
| Reference documents, spec sheets | graphic-design-executor | Editability, systematic layout |
| Campaign sets (mixed channel) | SPLIT | Route each asset individually |
Contested cases (where both formats are viable) default to gemini-image-executor unless the task requires any of: data accuracy verification, accessibility compliance, post-generation editability, or scalability to arbitrary resolution. Any of those signals flip the default to graphic-design-executor.
Use these top-level headings exactly:
## Scope & Context## Existing Architecture Analysis## Graphic Domain Design## Reference Inventory## Design Memory Notes## Assumption Register## Test Strategy## Implementation Tasks## Review Checkpoint Plan## Executor Routing## Contract Appendix## Executor Routing
**Recommended executor:** gemini-image-executor | graphic-design-executor | infographic-executor
**Rationale:** [1-2 sentences citing the deciding factor from the routing matrix]
**Override:** To use a different executor, state "use [executor name]" when invoking.
**Fallback:** If Gemini is unavailable (missing GOOGLE_API_KEY), fall back to graphic-design-executor.
For campaign sets with mixed channels, emit a per-asset routing table:
**Mixed campaign — per-asset routing:**
| Asset | Executor | Rationale |
|-------|----------|-----------|
| Instagram 1:1 card | gemini-image-executor | Atmospheric, platform-ready |
| Brand guideline page | graphic-design-executor | Precision, editability |
Inside ## Contract Appendix, include:
### Architecture Overview### State Matrix### Source/Provenance Notes### Implementation Tasks### Failure Modes