persona-development

name	Persona Development
description	Create and maintain user personas from research data for product targeting
allowed-tools	["Read","Write","Glob","Grep","Bash"]
graph	{"domains":["domain:software-engineering"],"specializations":["specialization:product-management"],"skillAreas":["skill-area:user-research","skill-area:product-discovery"],"roles":["role:product-manager","role:product-analyst"],"workflows":["workflow:product-discovery","workflow:competitive-analysis"]}

Persona Development Skill

Overview

Specialized skill for creating and maintaining user personas from research data. Enables product teams to develop rich, data-driven personas that guide product decisions and marketing strategies.

Capabilities

Persona Creation

• Generate persona profiles from research data
• Identify persona segments from analytics data
• Create jobs-to-be-done per persona
• Synthesize interview data into persona attributes
• Define demographic and psychographic profiles

Persona Management

• Update personas with new research findings
• Version and track persona evolution
• Validate personas against behavioral data
• Identify emerging persona segments
• Retire outdated personas

Persona Application

• Map personas to product features
• Calculate persona TAM/SAM estimates
• Generate persona comparison matrices
• Create persona-based user journeys
• Prioritize features by persona impact

Target Processes

This skill integrates with the following processes:

• user-story-mapping.js - Persona-driven story mapping
• jtbd-analysis.js - Jobs per persona analysis
• feature-definition-prd.js - Persona targeting in PRDs
• product-launch-gtm.js - Persona-based launch targeting

Input Schema

{
  "type": "object",
  "properties": {
    "mode": {
      "type": "string",
      "enum": ["create", "update", "analyze", "map"],
      "description": "Operation mode"
    },
    "researchData": {
      "type": "object",
      "properties": {
        "interviews": { "type": "array", "items": { "type": "object" } },
                 
            
                 
      
       
    
     
       
       
         
         
              
              
              
              
        
      
    
     
       
          
       
    
     
       
          
       
    
  
   

Output Schema

{
  "type": "object",
  "properties": {
    "personas": {
      "type": "array",
      "items": {
        "type": "object",
        "properties": {
          "id": { "type": "string" },
          "name": { "type": "string" },
          "tagline": { "type": "string" },
          "demographics": {
            "type": "object",
            "properties": 
                  
                  
                  
                  
            
          
           
             
             
                       
                       
                       
                       
            
          
           
             
             
               
               
                    
                    
                    
              
            
          
                   
           
             
             
                  
                  
                  
            
          
        
      
    
     
       
       
    
     
       
       
    
     
       
          
    
  

Usage Example

const personas = await executeSkill('persona-development', {
  mode: 'create',
  researchData: {
    interviews: [
      { id: 'int-1', role: 'Product Manager', painPoints: ['...'], goals: ['...'] },
      { id: 'int-2', role: 'Developer', painPoints: ['...'], goals: ['...'] }
    ],
    analytics: {
      userSegments: ['enterprise', 'smb', 'startup'],
      behaviorPatterns: ['power-user', 'casual', 'admin']
    }
  },
  segmentationCriteria: ['role', 'company_size', 'use_case']
});

Dependencies

• Research data formats
• Segmentation algorithms