Vet, score, and shortlist brand co-marketing partners using content intelligence. Produces an editorial HTML report with executive summary, competitor partnership matrix, ranked shortlist, scorecards with reference thumbnails, adapted partnership briefs with positioning callouts, and a creator activation map. Use whenever the user mentions brand partnerships, co-marketing, partner shortlists, or brand-to-brand collaborations — even without explicit "vetting" language. Trigger on "vet brand partners", "brand partnership vetting", "score brands as partners", "find brand partners", "co-marketing partners", "is this brand a good partner", "partnership shortlist", "partnership scorecard", "brand partnership audit", "brand-to-brand partnerships", "who should we partner with". Also trigger when someone pastes brand names for evaluation as partners, or describes a focal brand and wants partnership candidates. Partnership counterpart to influencer-vetting.
Build a distinctive, actionable tone of voice for a brand — grounded in Jungian archetypes, audited from Adology data, pressure-tested against competitors, plotted on a tone spectrum, and rendered as a guide a team uses across every touchpoint (marketing, service, website, email, sales). Audits the brand's last 3 months (screening out UGC and creator content so we read brand voice not advocate voice), proposes 2–3 distinct archetype angles, then writes a vivid "this, not that" guide with reworked real brand copy. Use whenever the user asks for a "tone of voice", "voice and tone", "brand voice", "ToV", "voice guidelines", "how should we sound", "verbal identity", "brand personality", or "archetype" work. Trigger on "we sound generic", "help us sound like ourselves", "make our voice more distinctive", "audit our voice", "define our voice", "write a voice guide", "what's our brand personality", or "different team members write very differently".
Build a 3-page Adology Weekly Competitive Intelligence Brief (PDF) from a knowledge set. Produces Page 1 (Visual Scoreboard + Intel Strip), Page 2 (Market Signals), and Page 3 (Social Trends + Coaching) — each built independently, then assembled into a single QA'd PDF with real thumbnails. Use this skill whenever the user says "weekly brief", "competitive brief", "run the brief", "weekly report", "competitive recap", "generate the report", "build the brief", or references the 3-page Adology report. Also trigger when the user asks for a competitive intelligence PDF, a weekly scoreboard, or says "brief me on [knowledge set]". Trigger liberally — if it sounds like they want a multi-page competitive analysis document from Adology data, this is the skill.
Activates Brand Marketing Mode for Adology — a way of thinking about content and brands that blends what we can observe in the data with brand science, behavioral insight, and cultural understanding. Use this skill whenever the user wants to think strategically about a brand's marketing — positioning analysis, competitive landscape reading, content strategy, creative direction, audience understanding, or go-to-market thinking. Trigger when users say things like "how should we be marketing", "what should our content strategy be", "audit us vs competitors", "what positioning should we take", "help me think about our brand", or "brand marketing mode", "strategy mode", "marketer mode". Also trigger for growth strategy, brand positioning, competitive differentiation, or when someone wants Adology data interpreted through a brand strategist's lens. Even casual requests like "analyze my brand" or "what are competitors doing" should trigger this if the intent seems strategic rather than purely exploratory.
Guides advanced data querying, filtering, and export workflows. Use when users want to browse content, filter by specific criteria, export data, or perform custom analysis beyond standard insights. Triggers on: "export", "download", "filter", "show me items", "browse", "search for", "find content", "CSV", "gallery".
Vet, score, and select influencer/creator partners for brand campaigns using content intelligence analysis. Covers the full pipeline: campaign brief intake, creator sourcing (web search + Adology content intelligence), deep content analysis, evidence-based scoring, and personalized brief adaptation for top picks. Use this skill whenever the user wants to vet creators, evaluate influencers, find partnership candidates, score creator-brand fit, build a creator shortlist, adapt a brief for specific creators, or assess whether a creator is right for a campaign. Trigger on: "vet creators", "influencer vetting", "score these creators", "find influencers", "creator partnerships", "is this creator a good fit", "adapt brief for creator", "creator shortlist", "influencer scorecard", "partnership candidates", "vet these handles", "creator analysis", "influencer audit". Also trigger when someone pastes a list of social handles and wants them evaluated, or when they describe a campaign and want creator recommendations.
Reliably embed Adology thumbnail images in generated documents (HTML, PDF, slides). Use whenever a deliverable references thumbnails from Adology items — empathy canvases, insight briefs, scorecards, creative toolkits, audit reports, decks. Triggers on: "embed thumbnail", "include thumbnails", "show thumbnail", or whenever any other skill produces a document with visual citations from Adology.
Build a rich, behaviorally grounded audience profile that goes well beyond demographics — surfacing the fears, desires, jobs-to-be-done, category tensions, and System 1 drivers of a target audience. Produces an empathy canvas, insight brief, deck, or written report (your choice) backed by Adology social/reddit data, web research, and any supplied qual/quant/journey data. Use this skill whenever the user asks for an "audience deep dive", "persona", "audience profile", "empathy map", "customer insight", "who is our customer", "what drives them", "how does this audience think", "strategic target definition", or any request to understand a target audience at depth for brand strategy, comms, or creative briefing — even when they don't use those exact words. Trigger on phrases like "help me understand [audience]", "I need an insight piece on [customer]", "build me a persona for [segment]", or "deep dive on [target]".