instantly-campaigns

name	instantly-campaigns
description	Create cold email campaigns in Instantly with A/B testing. Use when user asks to create email campaigns, set up cold outreach, build email sequences, or configure Instantly campaigns.

Instantly Campaign Creation

Goal

Create three email campaigns in Instantly based on a client description and offers. Each campaign has A/B tested first emails and follow-up sequences.

Inputs

1. Client Description: Company name, industry, target audience, value proposition
2. Offers (optional): List of 3 offers. If not provided, will be generated.

Scripts

• ./scripts/instantly_create_campaigns.py - Creates campaigns via Instantly API
• ./scripts/read_sheet.py - Read lead data if needed

Process

1. Load Examples

Read .tmp/instantly_campaign_examples/campaigns.md for inspiration on personalization + social proof + offer structure.

2. Generate Campaigns

python3 ./scripts/instantly_create_campaigns.py \
  --client_name "ClientName" \
  --client_description "Description of the client..." \
  --offers "Offer 1|Offer 2|Offer 3" \
  --target_audience "Who we're emailing" \
  --social_proof "Credentials/results to mention"

3. Review Output

The script creates 3 campaigns (one per offer), each with:

• Email 1: Two A/B variants
• Email 2: Follow-up bump
• Email 3: Breakup email

Campaign Structure

Email 1 (A/B Split Test)

• Personalization hook ({{icebreaker}} or custom opener)
• Social proof (credentials, results)
• Offer (clear value proposition)
• Soft CTA

Email 2 (Follow-up)

• Brief, friendly bump
• Reference original email
• Restate value
• Clear CTA

Email 3 (Breakup)

• Short, direct
• Last chance framing
• Simple yes/no ask

Available Variables

• {{firstName}} - Lead's first name
• {{lastName}} - Lead's last name
• {{companyName}} - Lead's company
• {{casualCompanyName}} - Informal company name
• {{icebreaker}} - AI-generated icebreaker
• {{sendingAccountFirstName}} - Sender's first name

Edge Cases

• No offers provided: Generate 3 distinct offers from client description
• API errors: Script retries once, then fails with detailed error
• Rate limits: Handled with exponential backoff

Output

{
  "status": "success",
  "campaigns_created": 3,
  "campaign_ids": ["id1", "id2", "id3"],
  "campaign_names": ["Campaign 1", "Campaign 2", "Campaign 3"]
}

Environment

Requires in .env:

INSTANTLY_API_KEY=your_key
ANTHROPIC_API_KEY=your_key

API Learnings

• Schedule requires name field in each schedule object
• Timezone: Use America/Chicago (not all IANA values work)
• HTML: Instantly strips plain text outside HTML tags - wrap in <p> tags
• Model: Uses claude-opus-4-5-20251101 for generation

---

Schema

Inputs

Name	Type	Required	Description
client_name	string	Yes	Client company name
client_description	string	Yes	Company description and value proposition
offers	string	No	Pipe-separated offers (auto-generated if missing)
target_audience	string	Yes	Who we're emailing
social_proof	string	Yes	Credentials/results to mention

Outputs

Name	Type	Description
campaign_ids	array	3 Instantly campaign IDs
campaign_names	array	Campaign names

Credentials

Name	Source
INSTANTLY_API_KEY	.env
ANTHROPIC_API_KEY	.env

Composable With

Skills that chain well with this one: scrape-leads, gmaps-leads, casualize-names, onboarding-kickoff

Cost

Claude API + Instantly plan