| name | marketing-system-index |
| description | Use when starting any marketing work for a SaaS business at 1M-5M ARR, when needing to find the right marketing skill, or when planning which marketing skills to execute and in what order. |
| user-invocable | true |
| metadata | {"version":"1.0.0"} |
Marketing Skills System — $1M-5M ARR SaaS
Overview
17 interconnected skills covering every aspect of SaaS marketing, sequenced by dependency and designed for AI-assisted execution with 1-3 person teams. Includes a healthcare vertical overlay for healthtech B2B2C companies.
Skill Map
LAYER 0 — FOUNDATION (sequential)
conducting-customer-research → defining-icp-segmentation
LAYER 1 — STRATEGIC CORE (parallel)
gathering-competitive-intel ║ building-positioning-messaging
LAYER 2 — STRATEGIC PLANNING (parallel)
designing-gtm-strategy ║ developing-brand-strategy ║ planning-marketing-budget
LAYER 3 — EXECUTION SYSTEMS (parallel)
running-content-engine ║ optimizing-geo-visibility ║ creating-sales-enablement ║ executing-launch-playbook
LAYER 4 — GROWTH & OPTIMIZATION (parallel)
reducing-cac ║ accelerating-pipeline ║ growing-nrr
LAYER 5 — INFRASTRUCTURE (parallel)
tracking-marketing-metrics ║ managing-marketing-ops
VERTICAL OVERLAY (apply alongside any layer)
marketing-healthcare-vertical
Quick Lookup by Outcome
| Business Outcome | Key Metric | Primary Skill | Supporting Skills |
|---|
| Lower CAC | CAC by channel | reducing-cac | conducting-customer-research, building-positioning-messaging, developing-brand-strategy, running-content-engine, optimizing-geo-visibility |
| Shorten Sales Cycle | Days in pipeline | creating-sales-enablement, accelerating-pipeline | gathering-competitive-intel, building-positioning-messaging |
| Increase NRR | NRR % | growing-nrr | conducting-customer-research, running-content-engine |
| Pipeline Velocity | Velocity score | accelerating-pipeline | defining-icp-segmentation, designing-gtm-strategy, creating-sales-enablement |
| Reduce Time-to-Launch | Days to launch | executing-launch-playbook | gathering-competitive-intel, building-positioning-messaging, running-content-engine |
| AI Share-of-Voice | Citation share | optimizing-geo-visibility | developing-brand-strategy, running-content-engine |
| Improve Win Rate | Win rate % | gathering-competitive-intel, creating-sales-enablement | conducting-customer-research, accelerating-pipeline |
| Healthcare GTM | Pilot conversion, adoption rate | marketing-healthcare-vertical | conducting-customer-research, building-positioning-messaging, designing-gtm-strategy, running-content-engine |
How to Use
Starting from scratch: Execute Layer 0 → 1 → 2 → 3 → 4 → 5. Sequential within Layer 0, parallel within all other layers.
Optimizing existing marketing: Find your target outcome above, check upstream dependencies, fill gaps first.
Each skill has: SKILL.md (concise overview, <500 words) + workflow.md (detailed execution guide with templates). Vertical overlays (like marketing-healthcare-vertical) also include a references/ subdirectory with deep-dive documents.
Marketing healthtech B2B2C? Apply marketing-healthcare-vertical alongside every other skill — it adapts the entire system for healthcare buyers, compliance, channels, and the B2B2C value chain.
Design Principles
- Outcome-driven — every skill moves a business metric
- AI-native — 1-3 person team executes what used to require 10+
- Data-informed — Layer 0 exists because everything else is guesswork without customer data
- Interconnected — skills share outputs via explicit integration points
- Built for $1M-5M ARR — limited budgets, small teams, existential allocation decisions
- Current for 2026 — GEO, AI agents, signal-based engagement, buying-group orchestration
