| name | saas-business-strategy |
| description | SaaS business strategy bundle with intelligent routing. Covers marketing research (avatar, positioning, competitors), pricing strategy (tiers, trials, affiliates, valuation), and sales page copywriting. Routes to the right module based on intent, or chains them for a full go-to-market run. |
| metadata | {"hermes":{"tags":["saas","pricing","marketing","strategy","positioning","avatar","competitor-analysis","go-to-market"],"related_skills":["sales-page-copywriting"]}} |
| triggers | ["go-to-market strategy","GTM plan","business strategy","I have a SaaS idea","help me figure out my business","full business analysis","positioning and pricing together","what should I build and how should I sell it","pricing page design or strategy","annual vs monthly pricing","affiliate program structure","SaaS tier design","how much should I charge","charm pricing or psychological pricing","free trial vs paid trial","SaaS valuation or exit multiples","competitor research","avatar profiling","value proposition","market awareness"] |
SaaS Business Strategy
An intelligent router that detects user intent and dispatches to the right specialized module for SaaS founders.
Available Modules
| Module | Sub-Skill | Covers |
|---|
| Research | sub-skills/marketing-research/SKILL.md | Competitor landscape, avatar profiling, market awareness/sophistication, value propositions, mental model reframes |
| Pricing | sub-skills/saas-pricing-strategy/SKILL.md | Tier design, annual vs monthly, charm pricing, trial strategy, affiliate programs, unit economics, valuation |
| Copy | Sales page copywriting (separate skill) | Sales page structure, headline formulas, objection handling, CTA optimization |
Routing Logic
Analyze the user's request and route based on primary intent:
Route to Marketing Research when:
- They need to understand their customer (avatar, desires, problems, awareness level)
- They need competitor analysis or positioning
- They need value propositions or messaging angles
- They say: "who is my customer", "what makes me different", "how do I position this", "competitor research"
Route to SaaS Pricing when:
- They need to set prices or design tiers
- They're deciding on trial strategy (free vs $1 vs no trial)
- They need affiliate program design
- They need unit economics or margin calculations
- They're thinking about valuation or exit
- They say: "how much should I charge", "pricing page", "should I offer a trial", "affiliate program"
Route to Sales Page Copywriting when:
- They have positioning and pricing decided, need the page written
- They need headline/hook optimization
- They need objection handling or CTA copy
- They say: "write my sales page", "landing page copy", "headline ideas"
Chain (Full GTM Run) when:
- They have a new idea and need everything
- They say: "full go-to-market", "I have a new SaaS idea, help me figure it all out"
- Sequence: Research → Pricing → Copy (each module feeds the next)
Execution
- Read the user's request
- Determine which module(s) apply
- If single module: load that sub-skill and execute
- If multiple or unclear: state your routing decision, confirm with the user, then execute sequentially
- For a full chain: run intake interview first (from marketing-research), then proceed module by module
Cross-Module Handoffs
When chaining modules, carry forward:
- Research → Pricing: Avatar's willingness to pay, competitor pricing data, sophistication level (determines charm vs round pricing)
- Research → Copy: Value propositions, mental model reframes, avatar language, primary conflict
- Pricing → Copy: Tier names, price points, annual vs monthly structure, trial offer details
What Is Not Included
- Sales page copywriting skill (available separately or use your preferred copy framework)
- Industry-specific competitor databases (the skill uses web search for current data)
- Stripe/billing implementation code (the skill advises strategy, not code)
Credits
- Marketing Research module adapted from claude-marketing-research-skill by Ishwar Jha (Apache 2.0)
- Pricing Strategy module: original work, incorporating data from ProfitWell/Paddle, OpenView, and academic pricing psychology research
