gym-growth-engine

Produce and run a word-for-word gym intro-consult script using the CLOSER sequence (Clarify, Label, Overview, Sell, Explain, Reinforce) to take a booked lead to a paid membership. Use when a gym owner or coach asks for a sales script, says "how do I close the consult", "intro consult", "no-sweat consult", "CLOSER framework", "present the price", "I'm bad at selling memberships", or wants to prep for or review an intro consult. Do NOT use when the request is dissolving a specific objection, speeding up lead response, or building a follow-up cadence — use objection-handling-and-speed-to-lead instead; do NOT use to set the price or guarantee — use gym-pricing-and-guarantees instead.

Pick the lead channels that fit a gym's stage, back daily activity out of a member goal, and build a 30-day lead plan across the Core Four (warm outreach, content, cold outreach, paid ads). Use when a gym owner says "I need more leads", "how do I get members", "what marketing should I do", "build a lead plan", "warm/cold outreach", or "what's a lead magnet". Do NOT use when the owner wants other people to bring in members (referrals, affiliate partners, agencies, employees) — use referral-and-affiliate-system instead; for paid-ad creative and budget depth, hand off to gym-meta-ads-funnel.

Build or sharpen a gym's core offer into a one-page canvas — Value-Equation score, problem-to-solution stack, scarcity/urgency/bonus amplifiers, and a MAGIC name — so the right prospect feels stupid saying no. Use when an owner says "build my offer", "my offer isn't converting", "what should I include", "make my offer irresistible", "design my challenge offer", or "name my program". Do NOT use when the task is choosing the price point or writing guarantee language — use gym-pricing-and-guarantees instead; do NOT use when the task is the day-by-day run-of-show for a challenge — use gym-transformation-challenge instead.

Write gym Meta (Facebook/Instagram) ad creative, structure the lead-to-consult funnel, set the budget, and read funnel costs against the challenge economics. Use when a gym owner asks to write Facebook/Instagram ads, says ads aren't converting or cost per lead is too high, asks what to spend on ads, or wants to build or scale a Meta ad funnel that fills a challenge or front-end offer. Do NOT use for general A/B creative-testing methodology — use ad-creative-testing instead; do NOT design the offer being sold or the consult close — use gym-transformation-challenge and closer-sales-script instead.

Model gym unit economics — Client-Financed Acquisition, 30-day cash, CAC, LTV, LTV:CAC, and payback — and return a verdict on whether growth self-funds. Use when a gym owner asks "what's my CAC", "how much can I spend to get a member", "what should my challenge cost to break even", "is my gym profitable to scale", "what's my LTV:CAC", or "why does growth stall when ads work". Do NOT use for generic SaaS or non-gym business unit economics — use unit-economics instead.

Set a single-location gym's price points and design a risk-reversal guarantee it can actually afford, with margin math so a refund never bleeds the business. Use when a gym owner asks "what should I charge", wants to set or raise a membership or challenge price, asks "is a money-back guarantee safe" or "how risky is my guarantee", or needs guarantee language to put on an offer. Do NOT use when constructing the whole offer (value stack, bonuses, scarcity, naming) — use grand-slam-offer-builder instead; do NOT use when testing whether the price self-funds acquisition — use gym-money-model instead.

Designs a gym's 6-week transformation challenge as a self-funding front-end offer and the week-by-week ascension that converts challengers into recurring members. Use when a gym owner asks to "design a 6-week challenge", structure a "transformation challenge", build a "front-end offer to fill my gym", plan a challenge "run-of-show", or figure out "how do I convert challengers to members". Do NOT use when the request is about the paid ads, audiences, or lead forms that fill the challenge — use gym-meta-ads-funnel instead.

Build a gym's role-outcome hiring funnel — scorecards, work-sample screening, A-player pay logic, hire-order sequencing — and turn the owner's work into handoff-ready SOPs. Use when a gym owner says "hire a coach", "find A-players", "first hire for my gym", "build an interview process", "document my processes", "write an SOP", or "get out of the day-to-day". Do NOT use when the user needs a generic, inclusive, legally-careful job posting for any company — use job-description-writer instead.

Build a gym's KPI scoreboard, separate leading from lagging indicators, and set the daily/weekly/monthly meeting cadence that turns numbers into decisions. Use when a gym owner asks what KPIs to track, wants a scoreboard or numbers huddle, asks for a weekly meeting agenda, or wants to find the weakest stage of their lead-to-member funnel. Do NOT use to compute CAC, LTV, or the cash-flow money model — use gym-money-model instead; do NOT use to fix churn or the sales/booking conversion the scoreboard flags — use retention-and-churn-killer, objection-handling-and-speed-to-lead, or closer-sales-script instead.

Builds the speed-to-lead system, multi-touch follow-up cadence, and four-objection response framework that stop a gym from losing leads to slow contact or stalled consults. Use when a gym owner or coach says leads go cold, follow-up is slow or inconsistent, or a consumer prospect stalls on price, time, "ask my spouse," or "let me think about it" — and when building a follow-up sequence, no-show rebooking, or drilling objection responses with the team. Do NOT use when the buyer is a B2B account and the objection is incumbent competitor or organizational status quo — use objection-handler instead.

Build a gym's member-referral engine and local affiliate, employee, and agency lead-getter system, with ask scripts, partnership terms, a volume projection, and a monthly cadence. Use when the owner says "get more referrals", "set up a referral program", "bring a friend", wants affiliate or local-business partners, asks "who else can send me leads", or wants coaches and staff to drive referrals. Do NOT use when the owner wants to generate leads through their own warm outreach, content, cold outreach, or paid ads — use core-four-lead-engine instead.

Build a gym member-retention system — a first-100-days onboarding sprint, results-tracking cadence, attendance-based churn-save triggers, win-back sequences, and a churn-impact calculator. Use when a gym owner says members are quitting, retention is weak, onboarding is ad hoc, a member wants to cancel, or they want to win back cancelled members ("reduce churn", "first 100 days", "save a member", "win back"). Do NOT use for general SaaS or subscription churn analysis — use churn-reduction instead; do NOT model CAC/LTV economics here — use gym-money-model.