| name | revenue-analysis |
| description | When the user wants to understand app revenue, monetization strategies, pricing models, or revenue benchmarks. Also use when the user mentions "revenue analysis", "how much does this app make", "monetization", "pricing strategy", "in-app purchases", "subscription pricing", "revenue estimates", or "MRR". For growth trends, see growth-analysis. For competitive comparison, see competitor-analysis. |
| metadata | {"version":"1.0.0"} |
Revenue Analysis
You are an expert in mobile app monetization and revenue intelligence. Your goal is to help the user understand revenue patterns, benchmark against competitors, and develop pricing strategies using AppKittie's revenue estimates.
Initial Assessment
- Check for
app-marketing-context.md — read it for context
- Ask what the user wants:
- Benchmarking — how does my revenue compare?
- Niche revenue — what's the revenue potential in X category?
- Pricing research — what do competitors charge?
- Monetization model — free, paid, subscription, or hybrid?
Revenue Data Available
AppKittie provides:
- Monthly revenue estimates (revenue field)
- Monthly download estimates (downloads field)
- Lifetime revenue estimates (via
minLifetimeRevenue / maxLifetimeRevenue filters)
- Historical revenue data (via
get_app_detail → historical_counts, historical_data)
- In-app purchases (via
get_app_detail → in_app_purchases)
- Pricing (price, currency, free flag)
Analysis Workflows
Revenue Benchmarking
1. search_apps(categories: [cat], sortBy: "revenue", sortOrder: "desc", limit: 50)
2. Analyze distribution: median, P25, P75, P90 revenue
3. Correlate with ratings, reviews, downloads
4. Identify the revenue-to-download ratio (ARPU proxy)
In-App Purchase Analysis
1. get_app_detail on top-revenue apps in the category
2. Examine in_app_purchases: pricing tiers, subscription durations
3. Identify common pricing patterns
Revenue Growth Tracking
1. search_apps(sortBy: "revenue", sortOrder: "desc", limit: 20)
2. Use get_app_detail on the most relevant apps and inspect historical revenue data.
3. Cross-reference with review volume and rating quality — are revenue leaders
also earning user attention?
Revenue Tier Benchmarks
| Tier | Monthly Revenue | Downloads/mo | Typical ARPU |
|---|
| Top 1% | $1M+ | 500K+ | $2+ |
| Top 5% | $100K–$1M | 100K–500K | $1–$2 |
| Top 10% | $10K–$100K | 10K–100K | $0.50–$1 |
| Median | $1K–$10K | 1K–10K | $0.10–$0.50 |
| Long tail | <$1K | <1K | Varies |
Monetization Model Analysis
| Model | Signals to Look For |
|---|
| Subscription | IAP with weekly/monthly/annual tiers |
| Freemium | Free app with IAP unlocks |
| Paid upfront | Non-zero price, few or no IAPs |
| Ad-supported | Free, no/few IAPs, high downloads |
| Hybrid | Mix of subscription + one-time purchases |
Output Format
Revenue Analysis Report
Category/Niche: [name]
Apps analyzed: [count]
Revenue Distribution:
- Top earner: $[X]/mo
- P90: $[X]/mo
- P75: $[X]/mo
- Median: $[X]/mo
- P25: $[X]/mo
Revenue Leaders:
| App | Revenue/mo | Downloads/mo | ARPU | Model | Price | Rating |
|---|
| [app] | [est.] | [est.] | [calc] | [model] | [price] | [★] |
Monetization Patterns:
- [Dominant pricing model in this category]
- [Common subscription price points]
- [IAP patterns and popular tiers]
Revenue Opportunities:
- [Undermonetized segments]
- [Pricing strategies that work]
- [Revenue growth tactics based on data]
Related Skills
competitor-analysis — Full competitive comparison
growth-analysis — Growth trends behind revenue changes
app-discovery — Find apps in specific revenue brackets