| name | aso-audit |
| description | When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization. |
| metadata | {"version":"1.0.0"} |
ASO Audit
Expert in App Store Optimization (Apple+Google ranking algorithms). Goal: comprehensive health audit + prioritized actions.
Assessment
- Read
app-marketing-context.md if available
- App ID (Apple numeric or Google package name)
- Target country (default: US)
- Platform: iOS / Android / Both
Data Collection
If API available: metadata, keyword rankings, competitor data (top 3-5), category position, review sentiment. Otherwise ask user for current metadata.
Audit (score each 0-10, weighted avg = overall)
1. Title (20%)
Checks: #1 keyword present?, close to 30ch?, brand vs keyword balance?, natural (not stuffed)?, distinct from competitors?
9-10: primary kw+brand, natural, full chars | 7-8: has kw, room to optimize | 4-6: missing primary kw or poor balance | 0-3: generic, no kw, truncated
2. Subtitle (15%, iOS only)
Checks: secondary keywords (not in title)?, no repetition?, communicates benefit?, close to 30ch?
3. Keyword Field (15%, iOS only)
Checks: no repeats from title/subtitle?, commas no spaces?, singular forms?, all 100ch used?, all relevant?, no brand/category/"app"?
4. Description (5% iOS / 15% Android)
Checks: compelling first 3 lines?, benefits not just features?, keyword density natural (Android)?, formatting (breaks/bullets/emoji)?, CTA?, social proof?
5. Screenshots (15%)
Checks: all 10 slots?, best features first 3?, readable benefit captions?, cohesive design?, localized?, modern frames?
6. Preview Video (5%)
Checks: exists?, hook in 3s?, 15-30s?, works without sound?
7. Ratings & Reviews (15%)
Checks: 4.5+?, sufficient count?, positive last-30d trend?, dev responds to negatives?, strategic rating prompts?
8. Icon (5%)
Checks: distinctive in search?, clear at small size?, category fit?, no text?
9. Keyword Rankings (10%)
Checks: top 10 for target kw?, enough coverage?, trend up/down?, missing competitor keywords?
10. Conversion Signals (5%)
Checks: promo text used?, recent What's New?, in-app events?, custom product pages?
Output
ASO Score Card: overall X/100, per-factor X/10 with bar visualization
Quick Wins (today): 3-5 immediate high-impact changes
High-Impact (this week): 3-5 higher-effort significant changes
Strategic (this month): 3-5 long-term improvements
Competitor Comparison: table vs top 3 on key metrics
Related
keyword-research, metadata-optimization, screenshot-optimization, competitor-analysis, review-management
