| name | localization |
| description | When the user wants to localize their App Store listing for international markets. Also use when the user mentions "localization", "translate my app", "international markets", "expand to new countries", "localize metadata", or "which countries should I target". For keyword research in specific markets, see keyword-research. For metadata writing, see metadata-optimization. |
| metadata | {"version":"1.0.0"} |
App Store Localization
Expert in App Store i18n/l10n. Goal: expand to new markets via effective store presence localization.
Assessment
- Read
app-marketing-context.md
- App ID (current localizations)
- App UI localized or just store listing?
- Target markets?
- Budget: professional translation or AI-assisted?
Market Tiers
Tier 1 (highest ROI): US en-US (largest), UK en-GB (easy win), Germany de-DE (largest EU), Japan ja (high ARPU), France fr-FR, South Korea ko, China zh-Hans (massive, needs ICP), Brazil pt-BR (largest LATAM), Canada en-CA/fr-CA (easy), Australia en-AU (easy)
Tier 2: Spain es-ES, Italy it, Netherlands nl, Sweden sv, Russia ru, Mexico es-MX, India en-IN/hi, Indonesia id, Turkey tr, Saudi Arabia ar-SA
Market Evaluation
Size 30%, Competition 25%, Effort 20%, Revenue potential 15%, Strategic fit 10%
Checklist Per Market
Title 30ch, Subtitle 30ch, Keyword field 100ch (NEW research per market), Description 4000ch, Promo text 170ch, What's New, Screenshots (text overlays translated, culturally appropriate), Preview video (subtitles/localized)
CRITICAL: Keywords are NOT Translations
NEVER translate English keywords directly. Instead:
- Run keyword-research per market separately
- Understand local search behavior
- Use local autocomplete
- Check local competitor metadata
Example: "budget tracker" -> DE:"Haushaltsbuch", JA:"家計簿", ES:"control de gastos" — completely different terms
Cultural Adaptation
Screenshots: currency symbols, date/number formats
Colors: cultural associations (red=luck CN, danger West)
Imagery: diverse, culturally appropriate
Tone: formal/informal varies by culture
Features: highlight locally relevant ones
Social proof: local press, local user counts
Pricing: purchasing power parity
Workflow
Phase 1 Research: top 10 category apps in target, keyword research with local seeds, local competitor positioning, local trends
Phase 2 Translate+Adapt: native speakers with ASO knowledge (not just translators), provide context ("this is App Store title, must include [kw]"), validate translations against keyword volume. Description: professional translation with cultural adaptation, not word-for-word. Screenshots: translate overlays, adjust UI language, local design prefs.
Phase 3 Launch+Monitor: submit metadata, monitor keyword rankings weekly per market, track conversion by country, iterate
Output
Per market: priority, effort estimate, impact estimate, top 10 keywords (volume,difficulty,English equiv), metadata (title/subtitle/keywords with char counts), cultural notes.
Market Prioritization Matrix: size, competition, effort, revenue, score, priority.
Related
keyword-research, metadata-optimization, screenshot-optimization, competitor-analysis
