marketing-skills

Design professional logos as SVG code with browser preview. Use this skill when the user asks to design a logo, create a brand mark, make an icon, or build a visual identity. Also triggers on 'logo', 'brand mark', 'wordmark', 'monogram', 'icon design', 'visual identity', or 'design a logo for'. Outputs clean, scalable SVG files with full design rationale.

Run AI-simulated user interviews and focus group discussions using atypica.ai's library of human-like personas. Each persona is an AI that behaves like a real person — with a specific background, personality, and opinions. Use this skill whenever you need user research, product feedback, UX testing, or want to understand what different types of real people think, feel, or would do — without recruiting actual participants. Trigger on phrases like "interview users", "ask real people", "focus group", "user research", "talk to users", "get user feedback", "simulate interviews", "test with users", or any request to gather qualitative human insights.

Convert an HTML file to a PDF using headless Chrome (Puppeteer) — the same approach atypica uses for its AI-generated research reports. Use this skill whenever the user wants to export an HTML file, report, or webpage snapshot to PDF. Trigger on phrases like "convert to PDF", "export as PDF", "save report as PDF", "html to pdf", "generate PDF from HTML", or when a user hands you an .html file and asks for a downloadable document. Even if the user just says "make a PDF of this", use this skill if the source is HTML.

Plan a business research study the way a professional consultant would — selecting the right analytical framework (JTBD, KANO, STP, GE-McKinsey, etc.), designing the research method, and defining a specific actionable output. Use this skill when someone has a business question to research: product decisions, user understanding, market analysis, pricing strategy, brand positioning, feature prioritization, or competitive strategy. Triggers on phrases like 'how do I research this', 'help me plan a study', 'what framework should I use', 'I need to understand my users or market', or any request to structure business research.

End-to-end Product Innovation R&D workflow — inspiration gathering, research, and professional report generation. Use whenever the user wants to create a product innovation or R&D report, develop a new product concept, conduct NPD research, or generate a structured output for a product or investor audience. Also triggers on "product innovation", "new product development", "product concept", "packaging design brief", or any request to generate a report around a product idea.

Produce a rigorous, sourced TAM/SAM/SOM market sizing for any product or business. Use this skill whenever a user asks about market size, total addressable market, SAM, SOM, or market opportunity — across any industry including SaaS, AI tools, consumer brands, F&B, fashion, beauty, packaging, automotive, and more.