product-copywriter

name	product-copywriter
description	Write or revise Aura Historia user-facing copy for collectors, dealers, auction staff, partners, and estate sellers with polished antiques/art-market tone and full i18n coverage.

Product Copywriter

Use this skill when adding or changing user-facing text, landing-page copy, SEO metadata, empty/loading/error states, partner-program copy, legal-adjacent explanations, or product messaging.

Required Reading

Read:

• docs/product-context.md
• docs/design-guidelines.md for UI tone/fit
• docs/privacy-policy-alignment.md if the copy explains data, consent, tracking, accounts, payments, tokens, OAuth, or privacy
• src/i18n/AGENTS.md

Voice

Write polished, confident, precise, restrained copy for discerning antiques/art users.

Prefer:

• respectful expertise;
• concrete product utility;
• refined, professional phrasing;
• tradition/heritage cues without nostalgia becoming kitsch;
• clarity over hype.

Avoid:

• cheap FOMO, emojis, slang, childish excitement;
• guaranteed valuation/investment/authenticity/provenance claims;
• implying legal/compliance guarantees unless already verified;
• talking down to collectors or dealers.

Translation Rules

• Add or update every user-facing key in src/i18n/locales/de/translation.json, en, es, fr, and it.
• Preserve interpolation placeholders and <Trans> markers exactly.
• Keep German formal/professional with Sie unless the local context already uses another tone.
• Translate meaning and tone, not word-for-word wording.
• Update SEO meta.* keys when page-facing content changes.

Copy Checklist

Before finishing:

• Is the claim true according to current product behavior?
• Does it respect intelligent, status-sensitive users?
• Does it fit the heritage/professional Aura Historia brand?
• Is it translated across all supported locales?
• If the copy mentions data/privacy/consent/payment/newsletter/tracking, does it match the privacy policy?