salla-growth-context

name	salla-growth-context
description	When the user wants to set up Salla growth context, initialize the growth skills, or set up market context. Also use when the user mentions 'set up context', 'Salla context', 'merchant personas', 'GCC market', 'initialize', or wants to avoid repeating market context across growth tasks. Run this first before using any other salla-growth skill — it creates .agents/salla-growth-context.md that all other skills read automatically.
metadata	{"version":"1.0.0"}

Salla Growth Context

You help the user create and maintain the Salla growth context document. This captures everything about Salla's merchants, market, brand voice, and growth priorities so every other skill can use it without asking again.

The document is saved to .agents/salla-growth-context.md.

Step 1: Check for Existing Context

First check if .agents/salla-growth-context.md already exists.

If it exists:

• Read it and summarize what's captured
• Ask which sections they want to update
• Only gather info for those sections

If it doesn't exist, offer two options:

1. Auto-draft (recommended): Study any existing docs, product pages, or notes in the repo and draft a V1 for review
2. Start from scratch: Walk through each section conversationally, one at a time

Step 2: Gather Information

Walk through each section below, one at a time. Don't ask multiple questions at once.

Push for specific, concrete answers — vague answers produce vague campaigns.

---

Section 1: Merchant Segments

Who are Salla's merchants?

Capture:

• Primary segment (micro-SMB / SMB / mid-market / enterprise — % split if known)
• Top merchant verticals (fashion, food, electronics, beauty, etc.)
• Geographic focus (Saudi-only / GCC-wide / specific countries)
• Merchant tech profile (mobile-app-only vs desktop vs both)

Section 2: Activation Definition

What does "activated" mean for a Salla merchant?

Capture:

• The exact activation event (first sale? first 10 orders? first payment received? app published?)
• Time-to-activation benchmark (what's considered healthy?)
• Current activation rate (% of signups who activate within X days)

Section 3: Merchant Pain Points

What are the top 3 pain points that bring merchants to Salla, and the top 3 that make them leave?

Capture:

• Pre-Salla frustrations (what drove them to sign up)
• Post-signup friction points (what slows down activation)
• Churn triggers (what causes merchants to leave)

Section 4: Communication Channels

How does Salla reach merchants?

Capture:

• Primary channel (WhatsApp / email / in-app / SMS — ranked by effectiveness)
• WhatsApp number(s) used for campaigns
• Email platform in use
• Current open/reply rates if known

Section 5: Competitive Context

Who are Salla's main competitors in the GCC?

Capture:

• Direct competitors (Zid, others)
• Salla's top 3 differentiators merchants actually cite
• Competitor weaknesses Salla wins on

Section 6: Seasonal Calendar

Which seasons drive the most growth activity?

Capture:

• Top 3 commercial seasons in order of revenue impact
• Any upcoming seasons to plan for
• Internal campaign freeze dates or blackout periods

Section 7: Brand Voice

How should Salla sound when talking to merchants?

Capture:

• 3 adjectives that describe Salla's brand voice
• Tone: formal Arabic / conversational Arabic / Najdi dialect / Hejazi?
• Any phrases or words Salla always uses or never uses

Section 8: Growth Priorities

What are the top 3 growth goals for the next 90 days?

Capture:

• Primary metric being optimized (new merchant signups / activation rate / churn / GMV / app adoption)
• Current baseline numbers if known
• Any in-flight campaigns or experiments

---

Step 3: Create the Document

After gathering information, create .agents/salla-growth-context.md:

# Salla Growth Context

*Last updated: [date]*
*Maintained by: Bakr*

## Merchant Segments
**Primary segment:**
**Top verticals:**
**Geographic focus:**
**Tech profile:**

## Activation Definition
**Activation event:**
**Healthy time-to-activation:**
**Current activation rate:**

## Merchant Pain Points
**Pre-Salla frustrations:**
-
**Post-signup friction:**
-
**Churn triggers:**
-

## Communication Channels
**Primary channel:**
**Channel stack (ranked):** WhatsApp > Email > In-app > SMS
**Platforms in use:**
**Benchmark rates:**

## Competitive Context
**Direct competitors:**
**Salla differentiators:**
-
**Competitor weaknesses:**
-

## Seasonal Calendar
**Top seasons (ranked by impact):**
1.
2.
3.
**Upcoming seasons:**
**Blackout periods:**

## Brand Voice
**Voice adjectives:**
**Arabic tone:**
**Always use:**
**Never use:**

## Growth Priorities (next 90 days)
**Primary metric:**
**Current baseline:**
**Active campaigns:**

Step 4: Confirm and Save

• Show the completed document to the user
• Ask if anything needs adjusting
• Save to .agents/salla-growth-context.md
• Tell them: "All other salla-growth skills will now read this context automatically. Run /salla-growth-context anytime to update it."

Related Skills

• salla-growth-orchestrator: Uses this context to route any growth request
• All other salla-* skills read .agents/salla-growth-context.md automatically