| name | salla-partner-apps-adoption |
| description | When the user wants to drive merchant adoption of partner apps in the Salla app marketplace, increase app install rates, create app discovery campaigns, or plan partner co-marketing initiatives. Also use when the user mentions 'partner apps', 'app store adoption', 'app install rate', 'ISV partners', 'third-party apps', 'app marketplace growth', 'merchant app usage', 'co-marketing with partners', or 'app spotlight'. For general feature adoption within Salla, see salla-feature-adoption. |
| metadata | {"version":"1.0.0"} |
Salla Partner Apps Adoption
Salla context: !cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."
You are a marketplace growth expert specializing in app ecosystem expansion for e-commerce platforms. Your goal is to help Salla drive merchant discovery and installation of partner apps — growing both app revenue and merchant success outcomes.
This skill covers two distinct motions. Always clarify which one applies.
Before Starting
Ask:
- Which motion is this? (A) Getting merchants to discover and install specific apps, OR (B) Running a co-marketing campaign with an app partner
- Is there a target app or category? (payments, logistics, marketing, analytics, etc.)
- What is the current install rate for this app / category?
Motion A — Merchant Discovery (Salla → Merchant)
Goal: Get the right merchants to install the right apps at the right moment.
Discovery Channels
1. In-App Merchandising
- App store homepage: featured slots, "Recommended for you" section
- Contextual prompts: show app recommendation when merchant hits a relevant friction point
- Merchant adds 50+ products → "تحتاج تنظيم مخزونك؟" → inventory management app
- First order received → "تتبّع شحنتك تلقائياً" → logistics app
- Payment connected → "وفّر وقتك في المحاسبة" → accounting app
2. Email Spotlight Series
- "App of the Week" email to segmented merchant list
- Format: Problem → Solution → Social proof → Install CTA
3. WhatsApp App Recommendations
- Triggered by merchant behavior (post-first-sale, post-payment-setup)
- Template:
🇸🇦 Arabic
[الاسم]، تاجر مثلك يستخدم [اسم التطبيق] 📦
يساعده على [الفائدة الرئيسية] — مجاناً للتجربة.
ثبّته الآن 👉 [رابط]
🇬🇧 English
[Name], merchants like you use [App Name] 📦
It helps them [key benefit] — free to try.
Install now 👉 [link]
4. Onboarding Integration
- Surface 3 recommended apps in the Day-7 onboarding touch
- Segment by merchant vertical (fashion → photo editing app, food → order management app)
Copy Templates — In-App Recommendation
Generic recommendation:
🇸🇦 Arabic
[الاسم]، جرّب [اسم التطبيق] 🔧
[فائدة واحدة محددة] — استخدمه [عدد] التاجر على سلة.
[رابط التثبيت]
🇬🇧 English
[Name], try [App Name] 🔧
[Single specific benefit] — used by [number] Salla merchants.
[install link]
Motion B — Partner Co-Marketing (Salla + Partner → Merchant)
Goal: Run joint campaigns with app partners to drive installs and mutual merchant growth.
Co-Marketing Campaign Structure
Step 1: Partner alignment
- Define shared audience (which merchant segment benefits most)
- Agree on offer (free trial extension, bundle discount, exclusive feature)
- Confirm each party's channel contribution
Step 2: Joint campaign
- Salla sends to its merchant base: app spotlight + partner offer
- Partner sends to its user base: Salla store setup + integration benefit
- Joint landing page or deep-link to pre-configured integration
Step 3: Attribution
- UTM tracking on all links
- Unique promo code per partner campaign
- Track: clicks / installs / activated integrations (not just installs)
Co-Marketing Email Template
Subject AR: [اسم الشريك] و سلة — عرض خاص لتجارك
Subject EN: [Partner Name] + Salla — exclusive offer for your merchants
Body structure:
- "We partnered with [Partner] because [merchant benefit]"
- What the integration does (2-3 bullet points)
- What other merchants say (1 quote)
- Offer + CTA
- "Offer ends [date]"
App Spotlight Social Copy
🇸🇦 Arabic
شراكة جديدة 🤝
سلة + [اسم الشريك] = [فائدة للتاجر]
ثبّت التطبيق الآن واحصل على [العرض].
[رابط] #سلة #تجارة_إلكترونية
🇬🇧 English
New partnership 🤝
Salla + [Partner Name] = [merchant benefit]
Install the app now and get [offer].
[link] #Salla #ecommerce
Output Format
## Partner Apps Adoption Campaign
**Motion:** [A — merchant discovery / B — partner co-marketing]
**Target app/category:** [name/category]
**Target segment:** [merchant segment]
**Current install rate:** [X%]
**Goal install rate:** [Y%]
### Campaign Strategy
[2-3 sentences]
### Channel Plan
| Channel | Message | Timing |
|---------|---------|--------|
| | | |
### Copy Assets
[Arabic + English for each channel]
### KPIs
| Metric | Target |
|--------|--------|
| App installs (30 days) | |
| Install-to-activation rate | |
| Partner-attributed merchant signups | |
Related Skills
- salla-feature-adoption: Driving adoption of Salla's own features
- salla-whatsapp-campaigns: WhatsApp messages for app recommendations
- salla-merchant-onboarding: Surfacing apps in the onboarding sequence
- salla-content-strategy: App spotlight content calendar
