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Social media strategy, platform-specific tactics, and growth planning
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Basado en la clasificación ocupacional SOC
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| name | social-media-strategy |
| description | Social media strategy, platform-specific tactics, and growth planning |
| user-invocable | true |
| allowed-tools | ["Read","Write","Bash","Grep","WebSearch"] |
Reference for building and executing social media strategies across platforms.
Audience: B2B professionals, decision-makers. Cadence: 3-5 posts/week (7-9 AM or 12-1 PM). Algorithm: Dwell time, early engagement (60-90 min), comments > reactions, native > external links. Best formats: Document/carousels (highest reach) > text posts > native video (< 3 min) > polls > articles > link posts. Growth: Comment on 10-15 target posts daily before posting. Engage 30 min post-publish. Use "POV:" format. Repurpose blogs as carousels. LinkedIn newsletters for push notifications.
Audience: Real-time, tech, media, creators. Cadence: 3-7 tweets/day (8-10 AM, 12-1 PM, 5-6 PM EST). Algorithm: Recency, engagement velocity, bookmarks, replies/quote tweets, topic consistency. Best formats: Threads (5-15 tweets) > text with hooks > images > short video (< 60s) > polls. Growth: Quote-tweet viral posts with insight. Reply to large accounts within 5 min. Bookmark bait (checklists, templates). Twitter Spaces hosting.
Audience: Visual-first, B2C. Cadence: 4-7 Reels/week, 2-3 carousels, daily Stories (11 AM-1 PM, 7-9 PM). Algorithm: Saves and shares (highest weight), Reels 2-3x reach vs static, story interaction, consistency. Reels: Hook in 1-3s, value in 10-30s, CTA last 3-5s. Vertical 9:16. Trending audio. Captions (85% watch muted). 3-5 niche hashtags. Carousels: Slide 1 bold hook, slides 2-8 one point each, final slide CTA "Save this."
Audience: Long-form learners, how-to seekers. Cadence: 1-2 long-form/week, 3-5 Shorts/week. Algorithm: Watch time and avg view duration (most important), thumbnail CTR (target 5-10%), session time. Structure: 0-30s hook (preview outcome), 30s-1:30 intro, main content with pattern interrupts every 2-3 min, end CTA. Thumbnails: 1280x720, large text (5-6 words max), high contrast, expressive face, one focal point.
Audience: Gen Z/millennials, entertainment-first. Cadence: 1-3x daily during growth. Algorithm: Watch-through rate (most critical), replays, shares via DM, comments. Does NOT heavily weight follower count. Structure: Hook first 1-2s, deliver value fast (no filler), loop ending, 15-60s optimal. Trending sounds from Creative Center.
Audience: 30-65+, local communities. Organic page reach is 2-5%. Strategy: Focus on Facebook Groups (branded community). Video and Live get priority. Cross-post IG Reels. Run engagement ads to supplement.
| Pillar | % | Purpose | KPIs |
|---|---|---|---|
| Educational | 40% | Establish expertise | Saves, shares, web clicks |
| Promotional | 20% | Drive leads/sales | Clicks, conversions |
| Engagement | 25% | Build community | Comments, shares, DMs |
| Culture/Brand | 15% | Humanize brand | Follower growth, sentiment |
Adjust by platform: LinkedIn 50% educational, X/Twitter 35% engagement, Instagram 35% educational + 25% engagement, YouTube 60% educational, TikTok 40% educational + 30% engagement.
Phase 1 (0-1K, months 1-3): Optimize profiles. Post 3x/week minimum. Engage 20-30 niche accounts daily. Focus on 1-2 primary platforms.
Phase 2 (1K-10K, months 3-6): Collaborate with similar-sized creators. Newsjack trends. Launch recurring series. Build email list. Test paid promotion on top posts.
Phase 3 (10K-100K, months 6-18): Influencer and brand partnerships. UGC campaigns. Invest in video. Build community (Discord/Group). Diversify platforms.
Phase 4 (100K+): Industry authority positioning. Host events. Monetize audience. Media relationships. Focus retention over growth.
Audit template (per competitor, quarterly): Platforms active, followers, growth rate, posting frequency, content pillars, brand voice, visual style. Top/bottom 3 posts with engagement rates. Audience sentiment from comments. Gaps and opportunities.
Monitoring cadence: Daily (competitor posts, viral content), Weekly (frequency/engagement comparison, new formats), Monthly (full content audit, share of voice), Quarterly (deep review, SWOT update).
Sources: X trending, Google Trends, TikTok Creative Center, IG Explore, Reddit, RSS feeds, social listening tools.
Evaluation before acting (need 4/6 to proceed):
Response targets: Breaking industry news < 2 hrs, viral meme < 4 hrs, trending topic < 8 hrs, cultural moment < 24 hrs.
| Tier | Followers | Cost/Post | Engagement | Best For |
|---|---|---|---|---|
| Nano | 1K-10K | $50-250 | 4-8% | Local, niche, authentic |
| Micro | 10K-100K | $250-2.5K | 2-5% | Targeted campaigns |
| Mid | 100K-500K | $2.5K-15K | 1-3% | Awareness, launches |
| Macro | 500K-1M | $15K-50K | 1-2% | Mass awareness |
| Mega | 1M+ | $50K+ | 0.5-1.5% | Major launches |
Outreach: Reference specific content. Clear deliverables. State budget range. Offer creative freedom.
Track: Reach, engagement, clicks, conversions, cost-per-engagement per influencer.
Severity levels:
Response steps: Assess facts (0-30 min) -> Assemble team + draft response (30-60 min) -> Post holding statement + respond consistently (1-2 hrs) -> Manage with regular updates -> Recover (final statement, implement changes, resume content after 24-48 hrs).
Templates: Holding ("We're aware and investigating"), Acknowledgment ("Here's what we know + what we're doing"), Apology ("We made a mistake, here's the fix"), Correction ("Here are the facts"), Resolution ("Here's what changed").
Never: Delete negative posts (screenshots exist), argue/get defensive, ignore the situation.
| Platform | Image | Video | Caption | Hashtags |
|---|---|---|---|---|
| 1200x627 / 1080x1080 | 3-10 min | 3,000 chars | 3-5 | |
| X/Twitter | 1200x675 | 2:20 max | 280 chars | 1-2 |
| 1080x1080 / 1080x1350 | Reels 90s, Stories 60s | 2,200 chars | 3-5 | |
| YouTube | 1280x720 (thumb) | 8-15 min, Shorts 60s | 5,000 chars | 3-5 |
| TikTok | 1080x1920 | 15-60s (max 10 min) | 2,200 chars | 3-5 |
| 1200x630 / 1080x1080 | 1-5 min, Stories 20s | 63K chars | 1-3 |
