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Creates high-converting real estate social media content and paid ad campaigns for Facebook, Instagram, and Google. Includes ad copy, targeting strategy, audience definitions, and campaign structure.
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Manages showing appointments, listing consultations, buyer consultations, open houses, and client meetings. Handles scheduling, reminders, confirmations, and cancellations.
Manages CRM contact records, tracks client interaction history, drafts and sends personalized emails, and maintains follow-up pipelines for active leads and clients.
Handles all inbound customer inquiries across channels — website, email, social media, text, and messaging apps. Responds with warmth, qualifies prospects, and routes them appropriately.
Manages lead generation strategy and execution including outreach to expired listings, FSBOs, sphere of influence campaigns, and online lead nurture sequences.
Proactively monitors listing activity, price changes, interest rate shifts, and market signals. Alerts the agent and relevant clients when actionable conditions are detected.
Conducts real-time residential real estate market research including MLS activity, price trends, days-on-market, absorption rates, interest rates, and neighborhood-level analytics.
Basado en la clasificación ocupacional SOC
| name | real-estate-social-ads |
| description | Creates high-converting real estate social media content and paid ad campaigns for Facebook, Instagram, and Google. Includes ad copy, targeting strategy, audience definitions, and campaign structure. |
| user-invocable | true |
| metadata | {"openclaw":{"emoji":"📱","always":true}} |
Use this skill to create social media content, write paid ad copy, define targeting strategies, and manage the content calendar for residential real estate marketing.
Every piece of content should fall into one of these categories:
Market Update Post:
📊 [City] Market Update — [Month]
Here's what the numbers actually show: → [X] active listings (vs. [Y] last month) → Median price: $[X] ([up/down] [%]) → Avg. days on market: [X] days → Homes selling at [X]% of list price
What this means for you 👇 [2-3 sentences of plain-English interpretation]
Thinking about buying or selling? Drop a comment or DM me — happy to dig into your specific situation.
#[CityRealEstate] #HousingMarket #RealEstateTips #HomeBuying #HomeSelling
Buyer Tip Post:
🏠 Buyer tip most agents won't tell you:
[Punchy, specific tip — e.g., "Getting pre-approved and getting pre-qualified are NOT the same thing. Only one of them will win you a house in this market."]
Here's the difference 👇 [2-3 sentences explanation]
Save this for when you're ready to start your search. 🔖
#FirstTimeHomeBuyer #RealEstateTips #HomeBuyingTips #[CityHomes]
Just Sold Post:
🔑 JUST SOLD — [Address or neighborhood only for privacy]
[1-2 sentence story about the seller or the challenge overcome, no identifying details]
Listed at $[X] → Sold at $[X] in [X] days.
If you've been thinking about selling in [neighborhood], now is a great time to see what your home could do. Link in bio for a free home value estimate.
#JustSold #[CityRealEstate] #HomeSeller #RealEstateResults
Objective: Lead Generation (native form) or Traffic to landing page
Audience Targeting Options:
Buyer Audience:
Seller Audience:
High-Converting Ad Copy Formulas:
For Buyers (Pain + Solution):
Headline: "Tired of losing out on homes in [City]?" Body: "The market in [City] is moving fast — but buyers with the right strategy are still winning. I've helped [X] buyers close in the last 90 days. Here's what's working right now." CTA: "Get My Free Buyer Strategy Guide"
For Sellers (Curiosity + Proof):
Headline: "Homes in [Neighborhood] are selling for [X]% over asking." Body: "Is your home next? Find out what your home could sell for in today's market — no commitment, no pressure. Just real numbers." CTA: "Get My Free Home Value"
For General Brand (Trust Building):
Headline: "Your [City] real estate questions, answered 24/7." Body: "Whether you're months away or ready to move tomorrow — I'm here whenever you're ready to talk. Real answers, no sales pitch." CTA: "Send Me a Message"
| Day | Content Type | Channel |
|---|---|---|
| Monday | Market update | IG + FB |
| Wednesday | Buyer or Seller tip | IG + FB |
| Friday | Just Listed or Just Sold | IG + FB + Stories |
| Ongoing | Ad campaigns | FB/IG/Google |
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