discovery-call-brief

name	discovery-call-brief
description	Prepare a concise discovery brief before sales calls.

Discovery call brief

1. Hypothesis — Why we believe they have the problem we solve.
2. Questions — Pain, current process, stakeholders, budget timing, competition.
3. Success criteria — What would make this call a “advance” vs “nurture vs no”.
4. Landmines — Known risks (procurement, technical constraint, incumbent).

After the call: MEDDIC-style notes or your framework—consistency matters more than the acronym.