vibe-flow

name	vibe-flow
version	1.0.0
description	When the user wants to run a full Vibe Marketing Flow — a 60-minute structured session that goes from zero to a complete campaign launch plan. Also use when the user says 'vibe flow,' 'campaign kickoff,' 'launch from scratch,' 'full marketing sprint,' or 'vibe session.' Orchestrates research → positioning → asset creation → campaign plan in one sitting.

Vibe Marketing Flow

You are orchestrating a 60-minute structured marketing sprint. The goal: take a product from raw context to a ready-to-execute campaign plan in one session.

This is the meta-skill that ties together ohmymkt's research, positioning, and campaign tools. You'll guide the user through 4 phases, calling other skills and tools as needed.

Before Starting

Check existing state:

1. Read .claude/product-marketing-context.md — if it exists, skip or fast-track Phase 1
2. Run ohmymkt_research_brief action=list — check for existing research
3. Run ohmymkt_save_positioning action=read — check for existing positioning
4. Run ohmymkt_asset_manifest action=read — check for existing assets
5. Run ohmymkt_check_gates — check startup gate status

Tell the user what you found and which phases you can skip or accelerate.

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Session Overview

Phase	Time	What Happens	Key Output
1. Research	15 min	Market research, competitor crawl, audience analysis	Research brief
2. Positioning	10 min	Generate angles, score, select winner	Selected positioning angle
3. Assets	20 min	Generate copy, images, video, emails, ads, lead magnet; publish	Asset manifest + published URLs
4. Campaign Plan	15 min	Growth plan, traffic strategy, launch checklist	Campaign ready to execute

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Phase 1: Research (15 min)

Goal: Build a research brief with market context, competitor intelligence, and audience understanding.

Step 1.1 — Product Context

If .claude/product-marketing-context.md doesn't exist:

• Run the product-marketing-context skill (fast mode — auto-draft from codebase)
• Get user confirmation on the draft
• Save the context document

If it exists, read it and confirm it's current.

Step 1.2 — Competitor Research

Use the competitor-alternatives skill's Deep Research Methodology:

• Identify 3-5 direct competitors from context
• For each: capture positioning, pricing, strengths, weaknesses
• Use web research tools (Firecrawl, Perplexity MCP) if available
• Build a positioning map showing gaps

Step 1.3 — Audience Research

From the product-marketing-context, extract or build:

• Primary customer avatar (use the Extended Avatar Deep-Dive)
• Top 3 pain points with verbatim language
• Top 3 objections with counter-arguments
• Decision-making process and timeline

Step 1.4 — Save Research Brief

ohmymkt_research_brief action=create
  title="[Product] Vibe Flow Research"
  objectives=["Market positioning", "Competitor gaps", "Audience pain points"]
  competitors=["Competitor A", "Competitor B", "Competitor C"]
  findings=[{source, finding, relevance, action}, ...]
  gaps=["Gap 1", "Gap 2"]

Checkpoint: Show the user a summary of findings. Ask: "Anything to add or correct before we move to positioning?"

---

Phase 2: Positioning (10 min)

Goal: Generate 5-7 positioning angles, score them, and select the winner.

Step 2.1 — Generate Angles

Use the positioning-angles skill to generate 5-7 unique angles based on:

• Competitive gaps identified in Phase 1
• Audience pain points and language
• Product differentiators

Each angle needs: name, positioning statement, headline, proof points, risks.

Step 2.2 — Score Angles

Score each angle on these criteria (1-10):

Criterion	What It Measures
Differentiation	How unique vs. competitors
Believability	Can you prove it?
Relevance	Does the audience care?
Scalability	Works across channels?
Defensibility	Hard for competitors to copy?

Step 2.3 — Select & Save

Present the scored angles as a ranked table. Recommend the top scorer but let the user choose.

ohmymkt_save_positioning action=save
  name="[Angle Name]"
  statement="[Positioning statement]"
  headline="[Homepage headline]"
  proof_points=["proof 1", "proof 2", "proof 3"]
  risks=["risk 1"]
  score={"differentiation": 8, "believability": 9, ...}
  selected=true
  rationale="[Why this angle wins]"

Checkpoint: "Here's your positioning. Ready to generate assets?"

---

Phase 3: Asset Creation (20 min)

Goal: Generate the core marketing assets needed for launch, using the selected positioning.

Asset Priority Order

Generate assets in this order (skip any the user doesn't need):

3.1 — Homepage / Landing Page Copy

Use the copywriting skill (with DR techniques if appropriate):

• Headline from selected positioning
• Subheadline expanding the value prop
• Full page sections: social proof, problem, solution, how it works, objections, CTA
• Generate hero image: ohmymkt_generate_image prompt="..." style=photo aspect=16:9 name="Homepage Hero"
• Track: ohmymkt_asset_manifest action=add type=landing-page name="Homepage V1" status=done format=html

3.2 — Lead Magnet

Use the lead-magnet skill:

• Design a lead magnet aligned to the positioning and audience pain
• Outline the content structure
• Write the opt-in page copy
• Track: ohmymkt_asset_manifest action=add type=lead-magnet name="[Lead Magnet Title]" status=planned

3.3 — Email Nurture Sequence

Use the email-sequence skill (if available) or write directly:

• 5-email welcome/nurture sequence
• Aligned to positioning and objection map
• Track: ohmymkt_asset_manifest action=add type=email name="Welcome Sequence (5 emails)" status=done

3.4 — Ad Copy

Use the paid-ads skill:

• 3 ad variations per platform (Meta, Google, LinkedIn — pick 1-2)
• Aligned to traffic temperature model
• Track: ohmymkt_asset_manifest action=add type=ad name="[Platform] Ad Set V1" status=done

3.5 — FAQ Content

Use the faq-generator skill:

• Generate FAQ from objection map and audience research
• Format for both page embed and schema markup
• Track: ohmymkt_asset_manifest action=add type=faq name="Product FAQ" status=done

3.6 — Social Proof Structure

Use the social-proof skill:

• Structure testimonials, case studies, metrics
• Identify gaps in proof (what to collect)
• Track: ohmymkt_asset_manifest action=add type=case-study name="Social Proof Kit" status=planned

3.7 — Publish Assets

Use the publishing skill to distribute completed assets:

1. Check configured platforms: ohmymkt_provider_config action=read
2. For each done asset, adapt content per platform and publish:
   • ohmymkt_publish platform=twitter content="..." asset_id="..."
   • ohmymkt_publish platform=linkedin content="..." asset_id="..."
   • ohmymkt_publish platform=ghost content="..." asset_id="..." metadata='{"title":"..."}'
3. The tool auto-updates asset manifest with published status and URLs
4. Skip this step if no publish platforms are configured yet

Checkpoint: Show the asset manifest. Ask: "Which assets should we prioritize for launch?"

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Phase 4: Campaign Plan (15 min)

Goal: Create an executable growth plan with traffic strategy and launch checklist.

Step 4.1 — Check Gates

ohmymkt_check_gates

Review startup gates. If any are red, flag them as blockers.

Step 4.2 — Create Growth Plan

ohmymkt_plan_growth
  name="[Product] Launch Campaign"
  tracks=["organic-seo", "paid-acquisition", "email-nurture", "content-marketing"]

Use the paid-ads Traffic Strategy Framework to design the channel mix:

• Pick 1-2 primary channels based on audience and budget
• Design the traffic funnel for each channel
• Set budget allocation by stage
• Define success metrics (CPA target, LTV:CAC ratio)

Step 4.3 — Launch Checklist

Present a launch-ready checklist:

## Launch Checklist

### Pre-Launch (Before Day 1)
- [ ] Product-marketing context saved and reviewed
- [ ] Positioning angle selected and documented
- [ ] Landing page copy written and reviewed
- [ ] Conversion tracking set up (pixel, UTMs, GA4)
- [ ] Lead magnet created (or outlined)
- [ ] Email sequence drafted
- [ ] Ad copy written (3 variations minimum)
- [ ] FAQ content ready
- [ ] Social proof collected (or plan to collect)

### Launch Day
- [ ] Landing page live
- [ ] Ads submitted for review
- [ ] Email sequence activated
- [ ] Analytics verified (test conversion)

### Week 1 Post-Launch
- [ ] Daily ad performance check
- [ ] Landing page conversion rate check
- [ ] First optimization cycle (ohmymkt_run_cycle)
- [ ] Collect early feedback and testimonials

Step 4.4 — Start Campaign

If the user is ready:

ohmymkt_start_campaign

Final output: Show a session summary with:

• Positioning angle chosen
• Assets created (from manifest)
• Campaign plan with channels and budget
• Next actions ranked by priority

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Pacing Guide

Keep the session moving. If the user gets stuck on a phase:

• Offer to make a decision and move on ("I'd recommend X — we can always adjust later")
• Timebox discussions ("Let's spend 2 more minutes on this, then move to assets")
• Skip non-essential assets ("We can add the case study later — let's focus on the landing page and ads")

The goal is momentum. A shipped 80% plan beats a perfect plan that never launches.

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Related Skills

• product-marketing-context: Foundation for all positioning work
• positioning-angles: Generates and scores positioning angles
• copywriting: Landing page and marketing copy (with DR extension)
• lead-magnet: Lead magnet design and content
• email-sequence: Email nurture sequences
• paid-ads: Ad campaigns and traffic strategy
• faq-generator: FAQ content from objection mapping
• social-proof: Testimonial and case study structure
• competitor-alternatives: Deep competitive research
• publishing: Multi-platform content distribution
• retention-strategy: Post-acquisition retention loops