Instance bootstrap interview — detects existing instance state, guides repo creation (link-first), interviews business identity/services/cadence/targets, writes config/instance.json and target skeletons, then hands off to brand-creative setup. Use on first install, when the user says "set up my instance" or "bootstrap my agency workspace", or to re-check target bindings after config changes.
Create a competitive analysis brief for product strategy, feature prioritization, or sales enablement. Use when comparing competitors, mapping a feature area across rivals, or drafting battle cards. Do NOT use for user research synthesis (synthesize-research) or product strategy doc (product).
Run a weekly, monthly, or quarterly metrics review: scorecard, trends, bright spots, concerns, and recommended actions. Use when investigating a spike or drop, comparing performance against targets, or preparing a metrics readout. Do NOT use for stakeholder status updates (stakeholder-update) or product strategy (product).
Sparring partner for exploring a problem space, generating solutions, or stress-testing product thinking. Conversation, not a deliverable. Use when ideating, assumption-testing, or strategy exploration before a spec. Do NOT use for writing specs (write-spec) or product strategy doc (product).
Write a weekly or monthly status for leadership, announce a launch, escalate a risk, or tailor the same progress for exec, engineering, partner, customer, or board audiences. Use when drafting status updates or launch notes. Do NOT use for product strategy (product) or roadmap updates (roadmap).
Synthesize interview notes, survey data, or support tickets into themes, personas, opportunity areas, and roadmap recommendations. Use when turning raw research into structured findings. Do NOT use for competitive analysis (competitive-brief) or product strategy doc (product).
Turn a feature idea or problem statement into a structured feature spec or PRD with user stories, requirements, and success metrics. Use when drafting a PRD, feature spec, or requirements doc. Do NOT use for product strategy doc (product), epic task breakdown (tasks), or roadmap phasing (roadmap).
Review content seed PRs for on-page SEO — titles, meta descriptions, heading structure, keyword usage, and internal linking. Use when reviewing seed JSON or draft content before merge. Produces PR review comments only. Do NOT use for technical site audits (technical-seo-audit) or drafting content (draft-post).