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Direct-response ad copywriting for headlines, descriptions, CTAs, and hooks across Meta and Google Ads. Avoids AI slop; cites canon.
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Basado en la clasificación ocupacional SOC
Higgsfield image prompt director covering Banana Pro, Soul Cinema, and GPT-2. Three asset types in strict order — single-image character outfit on white seamless studio (Banana Pro or Soul Cinema two-step), 6-panel multi-angle character sheet off that base, and scene plates with/without characters. Plus GPT-2 for detail face/chest-up portraits. Reads reference images for hair, makeup, wardrobe, jewelry, identity. Outputs photorealistic prompts with locked hyperreal stack — skin pores, subsurface scattering, strand-by-strand hair, fabric weave, Kodak Vision3 film. Use for any character outfit reference, character sheet, model sheet, ref sheet, multi-angle sheet, scene plate, environment plate, face detail, or photorealistic still — even without saying 'Banana Pro,' 'Nano Banana,' or 'Soul Cinema.'
Universal cinema worldbuilding director for Seedance video prompts. Five cinema modes (Narrative, Studio, Action, Performance, Atmospheric) with locked ARRI + Panavision/Cooke camera specs and diegetic-only audio rules. Reads reference images for wardrobe, hair, makeup, identity, and environment. Outputs production-ready Seedance prompts. Use whenever CC asks for a Seedance video prompt, mentions Seedance, asks for cinematic scene breakdowns, uploads reference images for a scene, describes a scene for video generation, or asks for shot prompts for music videos, action sequences, performance scenes, narrative shorts, fashion films, or atmospheric environment plates — even if 'cinematic' or a mode name isn't said.
Complete automated video production system for CC's content pipeline. Use whenever CC provides raw video footage and says "make this a post", "edit this", or asks for a cinematic output. Replaces a human video editor entirely. Covers hook engineering, pacing, caption styling, color grading, audio mastering, sound design, motion graphics, and multi-platform export.
Read-only social + web listening across public platforms (YouTube, Twitter/X, LinkedIn, Reddit, the open web, GitHub, Exa search) for competitive intelligence, content research, transcript mining, and checking public post results. Wraps Agent Reach via scripts/social_reach_tool.py. Does NOT read Instagram, TikTok, or Facebook.
Build high-converting, education-first advertorial / "infomercial" landing pages for ecommerce products — long-form scrollable HTML that warms cold paid traffic and clicks through to the product page. Covers angle selection, direct-response copy doctrine, AI image generation with a product reference, a premium anti-slop design system, and a portable build/QA convention. Use for advertorials, pre-sell pages, native/listicle ad landers, VSL pages, or any "read-an-article-then-buy" funnel page.
Automated video editing pipeline for CC's personal brand content. Use whenever CC drops raw footage and needs it edited, captioned, graded, and sent for review. The primary tool is video_editor.py which handles the full 8-step pipeline.
| name | ad-copywriting |
| description | Direct-response ad copywriting for headlines, descriptions, CTAs, and hooks across Meta and Google Ads. Avoids AI slop; cites canon. |
| canon_references | ["dunford-positioning","hormozi-value-equation","miner-nepq","sutherland-signalling"] |
| canon_source | brain/MARKETING_CANON.md |
| universal | true |
| note | Examples in this skill may reference SunBiz (legacy client); the skill itself is brand-agnostic. Per-brand context lives in brain/clients/<brand>.md. |
| triggers | ["write ad copy","draft a headline","generate Meta ad creative","rewrite this ad","ad variants for split test"] |
High-converting ad copy for SunBiz Funding's MCA consolidation and growth capital campaigns.
| ALWAYS Use | NEVER Use | Why |
|---|---|---|
| Advance | Loan | MCA is legally not a loan |
| Funding / Capital | Lending / Money | Professional positioning |
| Consolidation | Refinance | MCA industry terminology |
| Merchant | Borrower | Industry standard |
| Daily payment | Interest rate | MCA uses factor rates, not APR |
| "See if you qualify" | "Guaranteed approval" | Compliance |
| Element | Max Chars | How Many |
|---|---|---|
| Headline | 30 | 3-15 (provide at least 5) |
| Description | 90 | 2-4 (provide at least 3) |
| Display URL path | 15 each | 2 paths |
| Element | Recommended | Max |
|---|---|---|
| Primary text | 125 | 2,200 |
| Headline | 40 | 255 |
| Description | 30 | 255 |
Problem: "Carrying 3+ MCA positions?"
Agitate: "That's $1,500-$3,000 leaving your account every day — before payroll, rent, or inventory."
Solution: "SunBiz Funding consolidates your positions into one manageable daily payment."
Hook: "Overleveraged? We don't stack — we fix."
Phase 1: Immediate relief — consolidate daily payments
Phase 2: Buy out multiple positions
Phase 3: Become the sole funder — one payment
Phase 4: Transition to a true Line of Credit
CTA: "See where you are on the path →"
Before: "4 MCA positions. $2,100/day in ACH debits. Cash flow choking."
After: "1 position. $850/day. $1,250/day back in your business."
CTA: "Get your consolidation plan."
Rate: "It's not about the rate. It's about what you can afford daily."
Trust: "We analyze your bank statements and show you exactly what we see."
Stack: "We don't add to the pile. We buy out your positions."
- "Stop the Daily Drain" (20)
- "Overleveraged? We Can Help" (26)
- "Cut Your Daily MCA Payments" (27)
- "From 4 Positions to 1" (21)
- "Consolidate & Breathe Again" (27)
- "Your Path Out of MCA Debt" (25)
- "Smart Capital for Growth" (24)
- "Fast Funding. No Bank Delays." (29)
- "Capital When You Need It" (24)
- "Smart Money for Smart Business" (30)
- "MCA Consolidation Experts" (25)
- "Consolidate MCA Positions" (25)
- "Reduce Daily MCA Payments" (25)
- "Free Funding Analysis" (21)
- "SunBiz Funding Capital" (22)
- "MCA Buyout Specialists" (22)
"Carrying multiple MCA positions? We consolidate into one payment. Free analysis available." (90)
"Reduce your daily ACH payments by consolidating MCA positions. See if you qualify today." (88)
"SunBiz Funding: MCA consolidation experts. We analyze your statements and build a plan." (87)
"Drowning in daily debits? We buy out your MCA positions and cut your daily obligation." (85)