| name | verticals |
| description | Vertical-pack registry for Maven. Routes a brand to its industry-specific marketing playbook (SaaS, agency, coaching, e-commerce, local-service, creator). |
| triggers | ["which vertical does this brand belong to","apply the SaaS playbook","agency marketing strategy","local service vertical campaign","creator brand marketing approach"] |
SKILL: Verticals — Per-Industry Marketing Packs
Maven serves multi-vertical brands. Each vertical has its own buying psychology, channel mix, compliance constraints, and proof requirements. Don't apply SaaS playbooks to MCA funding or coaching offers.
Vertical Packs in This Folder
agency/ — Service-business marketing (consulting, agencies, OASIS AI)coaching/ — Coach / consultant offers (Conaugh personal brand component)creator/ — Personal-brand-driven creators (DJ Conaugh, Nostalgic adjacents)ecommerce/ — D2C product brands (Nostalgic Requests product line)local-service/ — Geo-targeted service businesses (PropFlow tenant base)saas/ — Self-serve SaaS (PropFlow, OASIS B2B tier)
When to Apply Which Pack
Look up the brand in brain/clients/<brand>.md. The brand profile names the primary vertical(s). Pull the pack's README.md and any playbook-*.md it contains, and bind them to your campaign plan before invoking content-creator or ad-strategist.
Cross-Pack Rules
- SunBiz Funding is regulated lending — the
lending-industry skill (top-level) overrides anything in the verticals packs. Compliance language wins.
- Conaugh personal brand spans creator + coaching — pull both packs for top-of-funnel content, prefer coaching's offer architecture for the bottom.
- OASIS AI is agency + saas — agency for early-stage clients buying engagements, saas for self-serve when the platform ships.
Maven-specific adaptation
This skill is universally applicable across all 5 brands Maven manages. When a new vertical is needed (e.g. PropFlow expands into a new property class), add the pack folder and its README before campaigning into it. Per-vertical canon citations should live in brain/verticals/<vertical>.md with framework links back to brain/MARKETING_CANON.md.
