Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.
Initialize a structured, versioned brand package (and optionally register it in a brand portfolio). Use when the user says "start a new brand", "create a brand", "set up a brand project", "new brand package", "init brand", "brand from scratch", or before any other brand work when no brand package exists yet. Creates brand.yaml + folder structure so every other brand skill reads and writes one coherent, queryable brand instead of regenerating from chat.
Full brand strategy workflow for agencies and brand consultants. Acts as a senior brand strategist — collects client information through a structured questionnaire, then generates a complete, polished brand strategy report. Use this skill whenever a user says "brand strategy", "create a brand report", "build brand strategy for my client", "brand questionnaire", "I have a new branding client", "help me do brand strategy", "brand identity strategy", "write a brand strategy document", or shares a client brief and wants a strategy output. Also triggers when a user uploads or pastes a completed brand questionnaire and asks to turn it into a report. Always use this skill for any brand strategy task — even casual mentions like "I need to do strategy for this brand" or "client filled the form, make the report".
Name products, SaaS, brands, open source projects, bots, and apps. Use when the user needs to name something, find a brand name, or pick a product name. Metaphor-driven process that produces memorable, meaningful names and avoids AI slop.
Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.
Define how multiple brands, sub-brands, and product lines relate to each other under one organization. Use when the user says "brand architecture", "sub-brand", "brand portfolio", "master brand", "house of brands", "branded house", "product naming system", "how do our brands relate", "parent brand", "brand hierarchy", "brand family", "we have multiple products and need a naming system", "brand extension", "new product launch under existing brand", or when a company has grown beyond a single brand and needs a system to manage brand relationships.
Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency across teams", or wants to codify all brand decisions into a reusable reference document.
Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations. Use when the user says "visual identity", "brand identity", "logo brief", "logo direction", "design brief", "brand design", "color palette for my brand", "typography for my brand", "visual language", "design system", "brand look and feel", "what should my brand look like", or is briefing a designer or design agency. Also use when the user has a brand strategy and wants to translate it into visual design direction.