crustdata

Win the deal - any deal (new, renewal, expansion). Qualify it (MEDDICC from CRM + calls), score risk, find missing stakeholders, build the close plan, prep negotiation, and produce collateral - the ONE-PAGER (crown deliverable, see onepager-playbook.md), proposal, ROI model, quote, case-study match. Zoom out for forecast, pipeline review, and why-we-lose analysis. Use for "MEDDICC this deal", "is this deal healthy", "who am I missing", "close plan for <company>", "make a one-pager for <deal>", "build the ROI model", "quote options", "my forecast", "review my pipeline", "why are we losing".

One-time setup for ClaudeGTM. Run this first, it (1) connects the rep's stack, (2) takes ONLY a LinkedIn URL and uses Crustdata to enrich it into a Persona Profile (who they are, what their company sells, their ICP, their writing voice), then (3) lets them pick which workflows to set up. Writes config/gtm-config.md + config/persona-profile.md that every other ClaudeGTM skill reads. Use when someone says "set up ClaudeGTM", "onboard me", "get me started", or when another GTM skill reports the config is missing.

Write any sales touch and set up outbound. Cold email, call script, LinkedIn touches, full multi-channel sequences, replies, objection handling, signal-triggered drafts - all in the rep's voice, all run through the humanizer (zero AI slop). Can take a list from gtm-prospect and build the whole Instantly/sequencer campaign. Use for "write a cold email to <person>", "what do I say", "they replied saying <X>", "handle the <objection> objection", "build a sequence", "set up outbound in Instantly for this list", "draft outreach for these accounts".

The daily driver - everything in front of you TODAY. Score an inbound lead, prep any call (brief + question plan + demo flow), follow up after (recap email + CRM log), coach a call, CS handoff. Can be wired as automated routines (morning brief to Slack, inbound triage bot) - designed and testable without sending. Use for "score this lead", "prep my 2pm", "prep my call with <company>", "follow up my last meeting", "log the call", "coach me on that call", "set up my morning brief", "triage inbound".

Prospecting hub. Opens by asking your GOAL, then routes to 7 sub-skills - find new companies, lookalikes of best customers, rank my accounts, event prospecting, expansion radar, TAM builder, champion tracker (with live watcher). Iterative Crustdata search, FIT x TIMING x WARMTH scoring, opt-in enrichment, handoff to sheet/CRM/sequencer. Use for "build me a list", "find companies like <customer>", "who should I prospect", "rank my accounts", "who's hot in my book", "list for <conference>", "upsell targets", "how big is this market", "track champions who leave customers".

Know a company completely. Opens by asking your goal and WHERE YOUR CONTEXT LIVES (HubSpot? Fathom? Slack? Gmail?), then routes to 4 sub-skills - account deep-dive & plan (external + your internal history with them), org chart (who runs it), tech-stack & wedge, competitive battlecard. Use for "tell me about <company>", "account plan for <company>", "org chart for <company>", "what's their tech stack", "battlecard for <competitor>", "how do we beat <X>", "research this account".

Enrich a list of email addresses to find the person behind each one (email to person profile). Uses a 7-phase waterfall across Crustdata MCP tools: crustdata_company_identify, crustdata_people_enrich (business_email + personal_email), crustdata_people_search_db (three different filter strategies), crustdata_web_search. Handles rate limiting, verification, progress saving, and resume. Trigger on: "enrich these emails", "who are these people", "find info for these email addresses", "look up these contacts", "identify people from emails", "reverse email lookup", "email to profile", or when someone provides a list/CSV/spreadsheet of email addresses wanting contact info.

End-to-end pipeline: find engineering candidates, verify LinkedIn URLs via Crustdata, find emails (Crustdata + GitHub commits), write personalized outreach, create Gmail drafts. Use when someone wants to go from "I need candidates for role X" to ready-to-send drafts. Trigger on: "source and email candidates", "find engineers and draft outreach", "build a candidate pipeline", "find people for [role] and set up emails", "automate candidate outreach", "run the full sourcing pipeline", or any variation where the goal is both finding candidates AND reaching out. Covers the entire loop — use individual skills (engineering-candidate-finder, contact-email-enricher, candidate-copy-drafter) only when the user wants just one part of the pipeline.