Product visuals — hero shots, demos, screenshots, landing-page panels — must reproduce the real product, not a stylised poster of it. Design with real content and real data, mirror the actual output the product generates, keep every label and number truthful, and refuse fabricated marketing chrome. Use when building landing pages, hero sections, product screenshots, demo panels, or any visual that stands in for the real thing.
A layout is not a neutral container — choosing the right layout paradigm (feed, board, table, canvas, master-detail, dashboard, gallery, timeline, map, single-focus, narrative long-scroll) is a design decision that shapes how content is understood. Landing and marketing pages get a product narrative framework — hook, problem, USP, value props, proof points, how it works, stakes, CTA — used to review whether the page carries a visitor to a decision. Once chosen, the same paradigm and page skeleton must be reused consistently across the application so users build one mental model. This is consistency at the macro scale, above component and token consistency. Use when deciding the overall structure of a screen, designing page templates, or reviewing whether screens across a product feel like one coherent application.
The most important actions and content in a UI should be visually prominent — through size, colour, weight, and position. Visual hierarchy guides the user's eye to what matters most and signals which action is primary. Use when designing button groups, CTAs, dashboards, cards, or any layout where actions or content have different importance levels.
Buttons, inputs, pills, badges, calendars, and other interactive components form a visual family — they share the same border-radius, colour logic, shadow scale, border style, and spacing rhythm. Inconsistency between them breaks the sense of a coherent product. Use when building or reviewing a component library, design system, or any set of UI components.
Pipeline skill — turns a URL or DESIGN.md into a concrete UI structure with decisions already made. Extracts live design tokens, normalizes them into a semantic system, applies UX principles, and outputs an actionable UI spec. Use when building UI for an existing brand from scratch, auditing a design system, or refactoring visual inconsistency.
UI layout and grouping should follow Gestalt principles so users immediately understand which controls, commands, and elements belong together. Use when designing or reviewing component layout, navigation, toolbars, forms, dashboards, or any UI where visual grouping communicates relationships.
Elevation — subtle shadows and layering — communicates visual hierarchy by lifting elements above the surface. Combined with border-radius, it creates the tactile quality of cards, modals, and interactive surfaces. Use when designing cards, dropdowns, modals, tooltips, or any floating UI element.
A brand's visual tone — playful or serious, rounded or angular — should be consistent across all UI elements. Shape language in typography, border-radius, and iconography communicates personality before a single word is read. Use when establishing a design system, choosing icon libraries, setting border-radius tokens, or reviewing visual consistency.