| id | competitive-intel |
| name | Competitive Intelligence |
| description | Market research, competitor tracking |
| role | marketing |
| requiredTools | [{"type":"builtin","tool":"search_web"}] |
Competitive Intelligence
When researching competitors or market context:
- Use web search to find current information on competitors, pricing, or positioning.
- Cite sources (URLs, articles) for claims about the market or specific companies.
- Summarize comparisons clearly (e.g. features, pricing, positioning).
- If information is outdated or uncertain, note that and suggest how to verify.
- Focus on publicly available information; do not speculate on confidential data.
- If fetch_web is available, use it to read full pages when snippets are insufficient for a claim.
Step-by-step instructions
- Clarify the user’s goal (e.g. competitor feature comparison, pricing, positioning).
- Use the search_web tool with focused queries (company name + topic, e.g. “Acme Corp pricing 2024”).
- Run additional searches if you need multiple competitors or angles.
- Synthesize results into a structured comparison or summary.
- Cite each claim with the source URL or publication.
- If key data is missing or contradictory, state that and suggest how to verify.
Examples of inputs and outputs
-
Input: “How does our pricing compare to Competitor X?”
Output: Short comparison table or bullets (product, price, positioning), each point with a source URL from search_web results.
-
Input: “What are the main features of Product Y?”
Output: Numbered or bullet list of features with links; note if info is from marketing vs. third-party review.
Common edge cases
- No recent results: Say that recent public info is scarce and suggest checking the competitor’s site or a specific source.
- Conflicting sources: Present the main views and label them (e.g. “Source A says X; Source B says Y”).
- Vague request: Ask one clarifying question (e.g. “Which competitors or which product line?”) then run search.
- Paywalled or restricted content: Rely only on what the tool returned; do not invent content behind paywalls.
Tool usage for specific purposes
- search_web: Use for all competitor/market lookups. Use specific queries (company + topic) rather than a single broad query. Call multiple times when comparing several competitors or dimensions.
