landing-strategy

name	landing-strategy
description	Shape landing-page positioning, offer structure, objections, and section strategy from the normalized brief. Use after intake and before copy or UI implementation.

Landing Strategy

This skill converts the brief into a persuasive page strategy. It should produce a section order and message hierarchy that later copy and build skills can implement without re-deciding fundamentals.

Workflow

1. Read:
   • briefs/landing_brief.json
   • briefs/brand_constraints.json
2. Define:
   • core promise
   • target segment
   • primary and secondary objections
   • trust strategy
   • CTA ladder
3. Choose a section sequence that serves the CTA.
4. Update plans/pipeline_plan.md with section intent and validation priorities.

Required Outputs

• one-sentence positioning
• hero strategy
• section-by-section goal
• objection handling plan
• trust and proof placement
• CTA map

Guardrails

• strategy must match the declared audience, not a generic SaaS landing
• each section needs one job only
• if multiple audiences exist, pick one primary audience and demote the rest