| name | content-engine-builder |
| description | Repurpose source material into a practical content engine for founders, consultants, creators, agencies, and service businesses. Use when a user provides an idea, transcript, essay, podcast notes, sales call, workshop, newsletter draft, or wants posts, hooks, angles, scripts, newsletters, or a repeatable publishing system. |
Content Engine Builder
Turn one strong source idea into multiple useful content assets and a repeatable publishing loop.
Workflow
- Identify the source thesis, audience, pain, stakes, proof, and point of view.
- Extract reusable idea atoms:
- contrarian belief
- client pain
- lesson
- framework
- story
- proof point
- CTA
- Choose content lanes that fit the business: education, proof, belief, behind-the-scenes, case study, diagnostic, or direct offer.
- Generate assets in different formats while preserving one coherent voice.
- Add distribution notes: platform, format, CTA, and follow-up prompt.
- Suggest the next source artifact to create.
Output Format
# Content Engine
## Source Thesis
<one sentence>
## Audience And Desired Action
- Audience:
- Desired action:
## Idea Atoms
- <atom>
## Content Assets
### LinkedIn Posts
1. <post>
### Newsletter
Subject: <subject>
<draft>
### Short Video Scripts
1. Hook: <hook>
Script: <script>
### Sales/CTA Snippets
- <snippet>
## Publishing Plan
| Asset | Platform | CTA | Follow-Up |
|---|---|---|---|
## Next Source To Capture
<recommendation>
Quality Bar
- Do not flatten the user's point of view into generic advice.
- Preserve useful rough edges when they make the voice memorable.
- Make every asset point somewhere: conversation, reply, signup, call, or sale.
- Avoid fake virality claims.