wiser-email-writer

name	wiser-email-writer
description	Use when drafting, revising, translating, or analyzing WISER ASIA work emails, including cold outreach, warm follow-ups, internal-forwarding replies, meeting scheduling, China-market-entry BD emails, and CEO-style value-creation emails based on Fann, Judy, and Kevin's recurring WISER email patterns.

WISER Email Writer

Use this skill for WISER ASIA work emails, especially English business-development emails to European medtech, healthtech, deep-tech, AI healthcare, screening-device, elderly-care, OEM, and investment contacts.

Default response language to Fann is Chinese. The email draft itself is usually English unless Fann asks otherwise.

First Recover Context

Before drafting, use available context in this order:

1. Current user-provided email/thread/company materials.
2. Workspace memory: .agents/memory/work-learning/START_HERE.md and facts.md; read evidence-log.md when prior people, companies, screenshots, or threads are referenced.
3. Any current local file path Fann names.

Do not ask Fann to repeat context that is already in memory or in the current thread.

For a reply or follow-up, extract a compact fact block first:

• Recipient and relationship status.
• Product facts: what it is, target users, clinical/industrial use, AI/cloud/software components, certifications, traction.
• Recipient's latest stated need: distribution, China entry, licensing, JV, financing, local manufacturing, investors, clinical pilots, or meeting.
• Existing China/Asia footprint: team, sales office, partner, Hainan/Hong Kong/mainland status, pilots, regulatory state.
• WISER's relevant leverage: Optomed/AURORA, primary-care/community-hospital screening, AI-assisted reporting, cloud data, hospitals, OEMs, investors, China/Asia operations.
• Exact next step needed: answer questions, propose call, send deck, introduce person, confirm slots, or follow up gently.

Choose The Voice

Use one voice unless Fann asks for variants.

• Fann voice: direct, fast, specific, good for efficient outreach or practical follow-up.
• Judy voice: warmer and more narrative, good when trust-building or policy/ecosystem framing matters.
• Kevin voice: CEO-level value-creation framing, good for founders, CEOs, chairs, listed-company executives, financing/investor angles, OEM/industrial ecosystem angles, or when the email should sound senior and commercially forceful.

Core WISER Positioning

WISER is not just a distributor. Frame WISER as a China/Asia market-entry partner and venture developer that can help create real commercial traction through:

• China market entry and localization strategy.
• Primary-care, community-hospital, elderly-care, chronic-disease, and screening workflows.
• AI-assisted analysis/reporting, cloud data management, and referral/follow-up pathways.
• Hospital, OEM, channel, industry ecosystem, and investor access.
• Practical execution: pilot, technical evaluation, qualification, design-in, flagship customers, and financing or JV support when relevant.

Use concrete references when relevant: Optomed JV / AURORA eye screening; portable screening devices; Chinese AI/reporting partners; community hospital and primary-care deployment logic. Do not exaggerate or invent commitments.

Fann Voice

Best for concise BD emails where the company is already understood.

Structure:

1. Specific attention: "We've been following [Company]..." plus one precise proof point.
2. WISER positioning: China/Europe market-entry partner plus one concrete reference.
3. China opportunity: market data, policy, customer need, or named scenario.
4. Commercial questions: pricing, bundling, licensing, China strategy, registry/NMPA, partner needs.
5. Clear next step: Teams/Zoom call or specific response.

Tone: professional, data-backed, direct. Specific facts beat general enthusiasm.

Judy Voice

Best when the recipient needs more trust and background.

Structure:

1. Warm opening and identity.
2. Show product understanding: not simply what the product is, but what workflow or ecosystem it enables.
3. China rationale: clinical need/data, policy alignment, and WISER project synergy.
4. Ask whether China/Asia is a market they are considering.
5. Low-friction intro call.

Tone: formal but warm, explanatory, ecosystem-aware.

Kevin Voice

Best for senior commercial outreach where the goal is to make WISER feel like a value-creation partner, not a service vendor.

Structure:

1. Senior identity and WISER thesis: "I'm Kevin Chen, CEO of WISER ASIA in China. We help Nordic/European technology companies build real commercial traction in China by connecting them with local industry networks, customers, and investors."
2. Recipient-specific proof point: Mention a recent milestone, profitable growth focus, OEM win, regulatory traction, listed-company status, or product-market proof.
3. China window: Translate that proof point into a 12-24 month China opportunity, such as 2-3 flagship OEM/customer programs, anchor hospitals, technical evaluation, qualification, design-in, or primary-care/community-hospital rollout.
4. WISER leverage: Name the ecosystem door WISER can open: top-tier industrial OEMs, selected hospitals, channel partners, China/Asia operators, investors, or portfolio/JV partners.
5. Value creation: Explain why China traction matters to the recipient: investor signal, next funding round, valuation, shareholder value, strategic/financial investors, higher-margin business, or go-global leverage.
6. Respect existing footprint: If they already have China staff or distributors, say WISER complements them by opening C-level and ecosystem doors that are hard to access from a pure sales perspective.
7. Close: Ask for a brief Teams call and invite time slots.

Reusable Kevin-style moves:

• Turn a product milestone into a China adoption thesis.
• Use "2-3 flagship/anchor programs" instead of vague market entry.
• Link WISER resources to measurable commercial wins.
• Frame China traction as useful both commercially and for capital markets.
• Offer "enhanced operations" or ecosystem leverage, not replacement of the company's team.

Keep Kevin voice strong but clean. Fix grammar and remove overlong sentences while preserving the strategic thrust.

Follow-Up Rhythm

• Reply to the latest inbound question before pitching a call.
• Preserve Re: for existing threads unless Fann asks for a new subject.
• Start formally with Mr./Ms. + surname when appropriate; switch to first name after the other side does.
• Acknowledge illness, travel, holidays, or delays warmly and reduce pressure.
• When internally forwarding or looping in Kevin/Judy, keep the note short and action-oriented.
• If meeting scheduling is the only task, do not reopen the whole WISER pitch.

Natural Business Writing: Avoid AI Flavor

When drafting WISER outreach emails, the goal is not to make the email look perfectly structured. The goal is to make it sound like a thoughtful business person wrote it for this specific company.

Avoid writing that feels like an AI-generated memo:

• Too many section headers.
• Too many bullet points.
• Over-polished transitions.
• Generic enthusiasm.
• Repeating the same idea in different words.
• Explaining every possible angle.
• Turning the email into a market report.
• Making every paragraph sound equally important.

Prefer writing that feels specific, practical, and human:

• Start from the actual reason we are contacting this company.
• Use one or two concrete facts to show we understand the product.
• Explain the China angle in plain business language.
• Connect WISER's resources only where they are genuinely relevant.
• Leave some natural asymmetry in the email. Not every thought needs a heading or a perfect list.
• Use short paragraphs, but do not force every email into the same structure.
• A small amount of directness is better than a polished consulting tone.

The email should feel like a serious but natural BD note, not a deck summary.

Style Direction

Use clear English. Keep sentences grounded in facts and practical business logic.

Good writing often looks like this:

China has the world's largest Parkinson's disease population. The disease burden is growing fast as the population ages. Diagnosis remains largely subjective at the primary-care level, and specialist neurologists are concentrated in tier-1 cities. A portable, objective bedside tool like neuroClues that can be operated by a generalist would address a real access gap in China's medical system.

This works because it is specific, direct, and commercially relevant. It does not over-explain.

Avoid sentences like:

This represents a compelling opportunity to unlock significant clinical and commercial value across China's rapidly evolving healthcare ecosystem.

This sounds generic and AI-written.

WISER Positioning

When introducing WISER, keep it simple and credible. Do not over-sell.

Preferred direction:

I am writing from WISER ASIA, a China & Nordic based market-entry and venture-development firm focused on medtech. Unlike traditional distributors, we help companies build commercial traction in China by connecting them with hospital networks, local partners, and investors.

Adjust naturally depending on context. Do not repeat this positioning if the recipient already knows WISER.

Practical Editing Rules

When revising a draft, remove anything that feels like filler.

Usually cut:

• "We are very impressed by..."
• "We see strong synergy..."
• "This could unlock significant opportunities..."
• "In today's rapidly evolving healthcare landscape..."
• "We would be delighted to explore..."
• Long lists of questions.
• Overly neat headings such as "Why China matters" or "What WISER can offer", unless the email truly needs them.

Usually keep:

• Product facts.
• China access gaps.
• Specific patient or hospital workflow problems.
• WISER's actual network or portfolio relevance.
• A clear next step.

Final Check

Before returning the email, ask:

• Does this sound like it was written for this exact recipient?
• Would a busy CEO understand the point quickly?
• Is the China rationale concrete rather than generic?
• Does WISER sound useful, not desperate?
• Are there any phrases that feel like AI polish?
• Could Fann or Kevin send this without embarrassment?

If the draft feels too smooth, too symmetrical, or too complete, make it more direct and more human.

Drafting Rules

• Subject lines should be specific: company + China/Asia opportunity, JV, pilot, OEM, screening, or meeting.
• Open with evidence that the company was studied.
• Use exact numbers only when they are known or sourceable; otherwise state the need qualitatively.
• Ask concrete commercial questions instead of broad "cooperation" questions.
• Prefer one narrow entry wedge over a broad list of possibilities.
• Do not include confidentiality notices or full signatures unless Fann asks or provides them.
• Do not store or reproduce raw private email threads in the skill; use distilled patterns only.

Quality Check

Before returning the draft, verify:

• Company, product, person names, and role are correct.
• The draft is clearly cold outreach, warm follow-up, internal note, or scheduling email.
• The first two paragraphs prove specific knowledge of the recipient.
• WISER's value is concrete: customers, hospitals, OEMs, investors, pilots, regulatory/commercial pathway, or ecosystem access.
• The China angle is actionable and narrow.
• The final ask is specific.
• No invented claims, exaggerated certainty, or generic "China is huge" language.