| name | developer-marketing-playbook |
| description | Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.
|
| source | https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/developer-marketing-playbook |
| tags | ["developer-marketing","devrel","developer-community","documentation","open-source","developer","api","sdk","developer-experience","developer-relations","claude-code","ai-agent-skill","hackathon","dev-tool","latest"] |
Developer Marketing Playbook — DevRel, Docs & Community Funnels
🌍 Language / 语言: 中文 | English | 日本語 | 한국어
📦 Install
clawhub install developer-marketing-playbook
What you get after installing:
- Developer community building playbook (Discord/Slack/GitHub Discussions)
- Technical content strategy for developer audiences
- DevRel metrics framework (awareness → adoption → advocacy)
Engineers don't respond to traditional marketing. Here's what actually works.
- DevRel program design: Roles, metrics, and activities that drive adoption
- Docs as growth engine: How great documentation becomes your best acquisition channel
- API experience: DX improvements that reduce time-to-first-API-call
- Community funnels: Discord/Slack → contributor → champion → customer pipeline
- Hackathon ROI: When hackathons work, how to run them, and measuring impact
Related Gingiris Skills
