channel-optimization

name	channel-optimization
description	Cross-channel delivery optimization for pump screens, app push, SMS, and POS

Channel Optimization Skill

When to Use

• Planning campaign delivery across channels
• Optimizing channel mix for segments
• Setting timing and frequency rules

Channel Inventory

Channel	Reach	Response Rate	Best For
Pump Screen	100% at fuel	12% target	Morning Fuelers
App Push	65% of app users	8% target	All segments
SMS	80% of known numbers	15% target	Afternoon Snackers
POS Screen	100% at checkout	10% target	Cross-sell

Channel Mix Recommendations

Heat Wave Campaign (Urgency)

Channel	Weight	Rationale
Pump Screen	70%	Immediate context at fuel-up
App Push	30%	Drive awareness
SMS	Reserved	Peak heat hours only

Standard Promotion

Channel	Weight	Rationale
Pump Screen	50%	Consistent presence
App Push	30%	Regular engagement
SMS	20%	Periodic reminders

Timing Rules

Morning Fuelers

• Pump Screen: Display at fuel start
• App Push: 7:00 AM (peak commute initiation)
• Avoid: SMS before 8 AM (too intrusive)

Afternoon Snackers

• SMS: 1:00 PM (pre-snack window)
• POS Screen: Trigger during snack purchase
• Geo-fence: Within 1 mile of Polar Mart location

Frequency Caps

Rule	Limit
Per customer per day	1 message
Per customer per campaign	3 messages
Per channel per week	2 touches

Geo-Targeting

IF customer distance < 1 mile THEN
  → Enable SMS/Push with location context
  → Use "nearby" language in copy

IF customer at pump THEN
  → Pump screen + immediate app push
  → Highest conversion window

IF customer near competitor THEN
  → Conquest messaging option
  → Aggressive offer tier

A/B Testing Allocation

For each campaign:

• 80% traffic: Control/Champion variant
• 20% traffic: Challenger variants
• Minimum sample: 1,000 impressions before decisions

Multi-Channel Orchestration

Sequence for Heat Wave Launch:

Day 1, 6 AM: Campaign goes live
  └── Pump screens active at all locations

Day 1, 7 AM:
  └── App push to Morning Fuelers segment
  └── Frequency cap: No SMS until afternoon

Day 1, 1 PM:
  └── SMS to Afternoon Snackers
  └── POS screens active for snack triggers

Day 2+:
  └── Performance review at 24h mark
  └── Auto-pause underperforming variants
  └── Shift budget to top performers